Is the Consumer really the King in India?

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144 comments Page 4 of 15.

Dipankar786 said:   9 years ago
Absolutely truth.

Customers are really king in our Indian economy.

I just want to say a simple rules - any company produce service or product for getting profit. Then customers buy of it as per their requirements/needs. If they are satisfie, then again purchase will be happen. On a this way companies are getting or earning more revenue and also this way companies are sustain in a market.

Understand one thing - why companies are recruiting more marketing people and sales person than other designations ? Because revenue comes to sale the products to customers.

A example like Tata Nano car. They are fail to understand customers needs and choice. So customers didn't buy this then Nano car project facing losses.
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B Zaffer said:   1 decade ago
Is the Consumer really the King in India?

Hi to all,

Without consumer there is no business. Directly or Indirectly everyone is a seller and buyer.

Earlier in history before money comes there was a system called Barter system which means exchanging goods against goods. At that time no one was king. But in this modern world taking money from consumers is not so easy why because nowadays consumers started analyzing the market, they also started researching on the products. Even from one rupee chocolate to million rupee product. Many of the products which has not satisfied the consumers became out of market.

If they are not satisfied the products will not be stable in the market. So consumers are real kings.
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Amit kumar seth said:   9 years ago
I don't think for any country consumers are king. Yeah, they will make you king if you are the producer of any product for them. If you are able to fulfill their requirements then they will attract to your product subsequently you will be king of market otherwise, you will not have any existence in the market. Yes, it is right "consumer protection" act make the king to Indian consumer compare to other. For example present time if you see, Reliance Jio launches their 4g network with very low charge and it attracts to the consumer they are using this offer very rapidly and reliance got the benefit. And at this moment he is a real king and hero for consumers.

Thank you every one.
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Jeet said:   1 decade ago
Hello friends,

As the population density of India is very high, means large number of people living at particular area lead to more consumption of product this will lead to rise in, economy growth. This make high GDP. Thus consumer is really the king of India.

Moreover, different MNC Threw FDI wants to invest in India this show that Indian market is really strong. Also, at present more then 40% Indian are youngster, they want to deal with new technology, &this young consumer lead to more technological development.

At last, I want to say that consumer make Indian GDP high as well as more technological development also. Thus, consumer really is the king of India.
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Neeraj kumar joshi said:   9 years ago
Hello friend,

I am supporting the topic in positive tone that customer is the king and always, as it well known fact that before commencement of any product in the market every company has some set of survey on public opinion that what they really want, not only this its prove that everyone know marketing department of any firm has high perks and incentive it is also for knowing the people interest, so we can't deny customer is a king, apart from this there are many public relation companies which give data only on people taste as per the current scenario, so finally it is correct that customer is the king and it has to believe if anyone wants in market.

Thank you.
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Pawan Thakur said:   9 years ago
Hello friends.

Yes, the consumers are really king of Indian market because he has the right to choose what he want. All we know that its customer right to choose and if it does not happen then we have the law. Consumer protection act 1986. Which tells us its customer choice to buy goods and services according to his wish. And that customer has to act against his rival to provide him what customer want. And we shall as a customer enforce and to tell those merchants that it's your duty to sell me definitely if I want. Otherwise, you are not obeying consumer protection act rules and regulation. And a customer can sue against that merchant.

Thank you.
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Sivaprasad said:   1 decade ago
In my point of view consumer is not at all king in the market, he only driven by the retailer, because retailer attract the consumer in attractive way by fake advertisements, ads on news papers etc. These are not 100% true. They create their products as brads, then consumer is forced&attracted to by it.

For example a brand like Jockey, Levis etc even it is too costly than also people showing more interest to buy it because it is a brand in a market. If the same product available in the market with low cost with out any brand than also people are not interested in by those products. There fore in my point of view consumer is not at all king.
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Ashwin said:   1 decade ago
Based on facts and general opinions, consumer is partially the king, moreover I would say that if 13% country is rich only then they have enough money to go for substitutes and choose and mostly they fall into urban areas and rural peoples when do not have enough for their survival how come they can choose between products and moreover in rural the said consumer forums are not available. And we say 68% is on agriculture.

Analysis : King the term means he can't be fooled if then the punishment is ready to be given. Do you find this in Indian scenario where you keep fighting with seller and end up with disappointment.

Thank you.
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Robin Malik said:   9 years ago
Hello everyone,

According to my point of view, yes customer is really the king of the market. He is the key point for the success of any business. He can make or break the business besides other factors.

Let take an example of 'nano' car, this is India's very bigger project and this car is in the budget of everyone. But this project is failed the only customer not accept it, they are not satisfied with the product. Another example we say enactment of Consumer Protection Act, 1986, why this act was passed? Because to protect the interest of the consumer, that proves the customer is the king in the Indian market.

Thanks.
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Cat Tamer said:   9 years ago
No, a days customer has been playing a Vitol role in the market. He can make or break the market. Whenever a marketer proposes to launch a particular product, he needs to analyze his customer first and then derive the potential of the proposed product. Because knowing the needs of prospective consumers are very important in order to customize the product accordingly. Meeting the needs of the customer or exceeding their expectation is something that enjoys customer retention nowadays. So ultimately it can be said that it is the customer who can be called the king of the Indian Market or of other countries.
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