Is the Consumer really the King in India?

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Tanushka said: (Jan 16, 2022)  
Yes, according to me, the customer is the only who ruled over all market he/she is the real king because every producer or seller try to fulfil the demands of customer and also if we think we only satisfy the demand of whom the person who ruled over the market so same concept related to marketing.

Then, the customer is the other one who ruled over the market '.

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Kamal Kishor said: (Apr 12, 2021)  
No, the customer is not the king of the market because they are trapped by market tactics to purchase the items. We can take the example of the movie Rocket Singh, that a computer total manufacture cost is Rs. 22000, But they sell to RS 40000.

So they loot the only customer. By showing ads that we give 50%discount on that product is just their market tactics to trap customers. The big company makes huge profit by market tactics and fool the customer.

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Venkat said: (May 11, 2020)  
Hello friends.

In my opinion, the customer is the king because every product or service is innovated is completely based on customer needs. If a customer is not satisfied then the product or service will be shut down or out of the market. Even we do market research to know the customer requirement and promotional activities are also for grabbing the customer's attention. For eg the success of Patanjali as it grabbed the customers attention by knowing their requirement i.e., organic products and lower prices compared to other brands.

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Jayant said: (May 1, 2020)  
Consumer is King, but not the only King. Once there was time in ancient India when relationship between consumer and merchant or manufacturer was that of family member. Since time, trade, techniques and sociological concept and tradition changed, now manufacturer mainly looks for profit. They get survey made by professional consultants to know the mood, purchasing pattern and psychology of consumers' mind. Then go for manufacturing the goods. Till this consumer is King. But real need of consumer is totally ignored. The age of mass scale production has changed the position of Consumer from that of King to Slave. Now, goods are manufactured in bulk and in advance and then strategies are made out how to sale it ? What misleading advertisement should be prepared and who can be pout as a role model to project such advertisement. I see that in market, consumer is ignored and cheated by manufacturer in terms of quality, price and endurance of goods. Why this is ?Because on one hand there is professional association, federation or confederation of traders, merchant and on other, consumer is alone, unorganized and even government listen less from consumer and more from such organised federation of traders/manufacturers such as ASCHOM, FICCI, Chamber of Commerce etc.

Conclusion : Consumer was King pin in Economy but Today he is not only King pin in Economy.

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Kashish Gupta said: (Apr 30, 2020)  
Yes, customer is the king not only in India but across the whole world. A customer is the one who hold the hand of a businessman towards the sky limit without a customer niether company can survive nor the economy. But there are also other facts that my fellow members also discussed about the different products that are being produced by the company not only on the basis of Customer but also on the basis of other factors like in an oil and natural gas companies they not only focus on the customer but also on the factors of environment.

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Manisha said: (Apr 20, 2020)  
Most of the products are manufactured by keeping in mind the requirements of people living in India i.e. the demand of consumers. So yes we can say that comsumers are the real king in India.

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Verchas said: (Sep 30, 2019)  
In my opinion, yes customer is the real king of the market. Because for any startup one should focus on the customer need because it is a customer who will convert the business into a brand. If any businessman just focus on the money rather than the quality of products, his business will definately face downfall. We can't take the customer as a granted, because they are the one who raises the business by using their goods. There are a lot of examples like Amazon Flipkart Maruti Suzuki they all focus on the customer needs and they get success. There are some sectors like the food sector in which businessman can make fool of the customer because in this industry customer just focus on the taste rather than its quality.

Conclusion: Customer is the one who can rise the business as well as fall the business, So the customers are the real king of the market.

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Sudhanshu said: (Sep 18, 2019)  

Yes, the consumer is really the king in India because the whole market and businessman depend only on consumers. If consumers are buying their products they get profit more and more then they produce more and more product as consumer demand but if the consumer does not buy their product then how they get profit and their product value come down.

So, according to my opinion consumer is really the king in the market.

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Chigumalla Balaji said: (Jul 18, 2019)  
Yes, consumer is king because he full fill his needs by buying products which give a brand to the company that their product is started to sell ad they continue to produce more and more goods they think they are going to get much profit only if the customers are many then only there products value will increase when no one buys the product then it starts becoming loss then there will be no value for the product whose value has come down.

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Pallavi Rajput said: (Jul 2, 2019)  
Yes, Consumer is really the king in India. Companies make the product for the customer. Without the consumer, there is no existence of the product. The consumer has the power to move the product in grow phase or diminish phase. In India, people are price sensitive. The product life cycle is based on consumer's outlook because the consumer has many alternatives in the market they can choose one of them according to their prospective. At the moment of buying a product, consumer behaves very judgmental, aware and as a very sensitive person. Product branding also affects the buying decision of the consumer.

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PRASANNA M said: (Apr 9, 2019)  
Yes, the consumer is a king of all business without consumer products can't be sold and business organization cannot survive.

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Akshay Shelke said: (Jan 29, 2019)  
Yes, I do believe that the consumer is the king or we can say that he is the most important factor in this business; Great marketing, communication, and service will increase the growth of the product.

If any firm or company fulfils the requirement of the consumer then he will surely go for that product again and again.

In the end, its all about the consumers!

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Naveena D said: (Jan 9, 2019)  
Good Morning Friends,

According to me, Obviously Consumers are backbone of the economic development. Only if they buy the products, the economic growth will be increased. So they are helpful for economic growth. So it necessary to develop our country.

Thank You.

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VIPUL said: (Sep 26, 2018)  
Yes, the consumer is the king in India because every businessman tries to satisfy the customer and fulfil their need & demand. The whole market depends upon the customer. The market grows by the customer. Every businessman should analyse the customer wants and need of which product, the successful businessman has the experience and they knew about the customer. i.e customer is the king of the market.

So, the Consumer really the King in India.

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Rakesh Doley said: (May 4, 2018)  
Hellow everyone,

Yes, the consumer is really the king in India. Not only in India but also in lots of country consumer is the king. As we know that consumer is the king in a market since they can evaluate the product and they make a company brand. Ultimately the king consumer is the chooser of the brand.

And we everyone knows that our country has 1.3 billion people most of them are totally consumer than a producer. And our country is definitely a consumer country then a producer country. Which is the main problem of our country. We Indian think that we will become a BISWAGURU, but I am telling that by a consuming nation other than a producer, exporter we will not be able to become a BISWAGURU. We must have to change this trend.

We have to change from a consumer nation to a producer nation like China. China is also a great consumer nation but as well as they are a great producer too, due to which they are becoming a 2nd largest economy in the world.

Thank you.

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Akansha Nigam said: (Mar 16, 2018)  
Hello Friends,

I believe that Consumers are really the king not only to India also to the whole world business. They give a value to the product and it becomes brand which increases the profit for Industries. Customer satisfaction is very important to grow a business. We can't take the customer for granted because they played a very important role. It's consumers who actually use the product. It gives the market value if the customer is using the same product again. To increase the brand value it's very important to satisfy the customers.

A businessman has to think about the customer if he is really interested to grow his business. We have alot of examples, Like Reliance Jio, IPhone, Google, Amazon, Flipkart. They know the importance of the customers need and what customers demand in that product hence they are the impeccable name in customers minds.

Thanks and Regards.

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Rajat said: (Mar 16, 2018)  
I think it depends on the type of market or product(asset), like in case of market-related to technical things like mobiles, electronic gadgets, vehicles ..consumer could be the Kings cause there are many options in the same range of price with different specifications or needs. Contrast to this in case of the market like food industry the company or shops can easily fool the customers with the help of many adulteration options or using different chemicals to fulfill the needs. Of course, the consumer can demand the taste but if it is not sure the product is good for health or not, then how could we say the consumer is the king here.
Also, I completely agree the fact that the Consumer is the central point or is at the highest priority but companies can play themselves to plan/ correlate with each other to get profit for both of them y keeping the customer at equal priority.

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Bhagirath said: (Jan 30, 2018)  
Hello Friends, according to my opinion consumer are always king in the market each and every organisation work on its customers value and preference. Just think about if the particular company not provide proper product to customer they can stop to buy that company product again. So as result company cannot able to generate profit.

Even any businessman want to start the business he or she taking a first step is survey about actual customer need and want in the market. So they get an idea which type of product he or she have to provide in the market.

If company want to generate more profit it would be possible only when company maintain good customer relationship management by providing satisfactory of product to its customer.

So customer are the king in the market for any organisation without customer satisfaction there is a no business survive in the market. .

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ASP said: (Jan 29, 2018)  
A customer is not king. He/She is on highest priority but not king. Because then there are many kings and when they fight each other, the company gets destroyed. So treat each customer with equal priority. Don't make one customer king.

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Vishal said: (Jan 15, 2018)  
My view is the consumer is not king it depend on the producer because if producer not produce the product than consumer is not buy the product and consumer is not buy the product than consumer not run our livelihood.

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Sachin said: (Jan 12, 2018)  
Hello guys.

There are many MNC's and local industries operating in India which provides products according to consumer needs.

Consumer plays an important role in building the image of any product.

Product making is the dynamic process which changes according to consumer needs.

Before starting the business, the businessmen conducts various surveys to know the consumer's taste and preference.

In short, market is nothing without a consumer.

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Swati Mishra said: (Dec 14, 2017)  
Many of my friends think that consumer is not a real king in India. I want to say that though the consumer is not a real king but market completely depends on the consumer. Just think for a mint. Is market possible without consumer? I think not at all a billionaire businessmen also begins his business on behalf of consumer demand. What do they want? what do they need? what do they like? What will happen to any company or business? If there is no any consumer to purchase its product businessman faces completely loss. And we all know how much competition is in the market. If any consumer gets any info from anywhere that the thing he wants can get from another in less prize so obviously they go there. In competition shopkeepers and businessmen cut their market price to attract consumer towards them. And in all these consumers get profit completely. So how can we say that consumer is not the king. The consumer is real king in India.

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Swati Mishra said: (Dec 14, 2017)  
According to my opinion, There is a great relation between market and consumer. Though cousumer is not a real king of India but market is completely depend on cusumer. Just think for a minut. Is market is possible without consumer? I think not at all. A businessman begins his business on behalf of cusumer demand. What they want? What they need? What they like? A businessman faces losses tf there is no any consumer to purchase his product. And we all know how much competition is in market? Just because of consumers. When a consumers get info from anywhere the thing they want can get in less prize they go there. Sometimes in competition shopkeepers or businessmen cut their market prize and in all these consumers get profit completely. So I think consumer is real king of India.

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Vaishnavi Kumar said: (Nov 28, 2017)  
According to me, Obviously customer is the king of economic market Without customer there is no need for the market, without demand, there is no sales. And all these industries and companies are trying to attract only the customers. They know very-well without them they are nothing, even a single customer is very essential for them. All their effects are only focusing to satisfy the customer's need.

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Harsh Mishra said: (Oct 24, 2017)  
A king knows when to buy and what to buy, but the consumer doesn't. In case of a sale, the consumer tends to buy even those items which he actually doesn't need. Also in the case of an online sale, the companies even after giving a discount on special occasions, remain in profit. Why? Because they formulate a way to achieve their ultimate benefits. While the consumers, on the other hand, thinks that he has saved a great deal.

Besides market is not regulated by the likes of a product. It is regulated on the quality, price and service of the product.

For example - Yonex (badminton gears) is the most demanded and trusted brand and people demand, regardless of the fact it is being advertised or not. The same goes for the brands like UCB, US Polo etc.

So considering these a consumer can be thought of anything but not a king.


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Suneet Tiwari said: (Sep 17, 2017)  
Yes, the Customer is king of India. Any businessman started business depend over customer businessman only one moto how do make customer satisfaction because businessman knows which business depends upon customer when business produce product regarding to customer, because businessman earns to a lot. Of money from a customer when customer take the interest over the product so the customer is real king in India.

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Brinda said: (Aug 30, 2017)  
I feel that consumer is the king in India. Because whatever is produced, it's for the customers'. And customer satisfaction factor is the top goal of any production, manufacturing or servicing units. We can take the example of e-commerce sites, which uses an exclusive part for customer feedback.

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Shahana said: (Aug 5, 2017)  
If the King should be brilliant, then, of course, Consumer is not a King. It's all about how the Market and Producer who decides the consumer's requirement and necessity. Consumers are just pulling by them and got stucked with their net. Markets giving indirect pressure to the customers by providing attractive offers when they actually don't need it but making their mind to adopt with the products they tend to produce. We all know the packed items like Maggie, Horlicks, cerelacks, biscuits are actually not good for health but its again convincing part is cleverly made by the Market which is making their business success. Now, who is the King? preferring the products which cause the effects and spending money for that? Not Obviously.

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Namdev said: (Jul 26, 2017)  
Hello, guys.

Consumers are really king because all the product are made for the consumer if the consumer can not buy a product then the problem is that business cannot run in success way. I think consumer feed is most important things in business because It helps for quality improvements.

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JITENDRA PALAI said: (Jun 23, 2017)  
Hi this is Jitu.

My dear friends I agree with your points but I want to add one more points.

Nowadays consumer playing a most important role because you know that all the industries they have more competition so every industry have to fulfil the consumer needs. Because nowadays consumer becomes God for all industries.

Thank you.

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Anamika said: (Jun 23, 2017)  
Yes of course, consumers are the king in India, large companies competing each other in the market, expanding their business, introducing newer technologies, producing better quality products, for whom? For consumers only. Successful businesses works according to the needs and the demands of consumers. Business now a days works on the motto to make consumers satisfied before thinking about making profits. Only when they think about consumers then only they can think about profit. So in my view, consumers are the real king. Thank you.

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Sarbani said: (Jun 15, 2017)  
Hi friends,

The Consumers are really the king in India because when the company launches a new product or service they first find out the customer needs and demands and according to that needs or demand they try to manufacture the product. Because ultimately the product or service will be manufactured for the customer who will buy it and make money for the company.

Example: When Jio came with its free data scheme Ambani has thought about the consumer because there is a demand always for data at lower cost and he makes a huge profit for this. Where Airtel, Vodafone or other telecom company were unable to make such profits.

In 90's we were using keypad phone, but later when mobile manufacturing companies determine that there is needs or demands in smartphones they start launching back to back.

All the efforts they are putting for consumers only. And consumers are the main source of generating revenue for any company.

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Neeraj said: (Jun 11, 2017)  
Hi Guys,

Actually, whenever any company thinks or manufactures anything so they do as per the consumer demands because consumer demands decide the scale of manufacturing in the factory. I mean companies always keep focus on consumers needs, wants, and demands so that they can fulfil that era. So having this kind of perception in all companies consumers are able to have multiples options in their hands not only in price but also in quantity and quality at a place. For an example suppose there is a consumer who wants to buy something from the market so that person is free to buy that particular thing from anywhere in the market. There is no exploitation of consumers in the market for any products.

But there is one condition in which Consumers don't sustain as a king and that is less supply and higher demand in this stage all consumers have to abdicate before the things. So over all, I'd say that consumer is a king but not at all stages.

If a consumer really wants to sustain as a king at all places so consumers should act in proper manners so that they don't face any such stage.


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Skr94 said: (May 26, 2017)  
Majority of the Consumers are dumb. They feel they are entitled to great service irrespective of the cost. People try to live a higher cost living though they earn lower income.

With greater cost, the service becomes more consumer centric.

But people misunderstand the term King, where they abuse the products and the ones who serve.

So unless they give mutual respect, consumers don't deserve to be treated as king.

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Neil said: (May 18, 2017)  
It's perceived differently by everyone.

But I think that the consumer is entitled to the title "king" as he is the sole purpose of the market.

Not just in India but across the world cuz of one simple gameplay.

Customer + satisfaction = profit.

Producers who make use of this end up earning a lot of money and have to liability to be customers themselves.

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Nikechief said: (May 16, 2017)  
According to my opinion.

The consumer is considered as king as he\she creates the demand for products and buying the factor of the market, he\she is the factor in which the market functions and without the participation of the customers the market has no purpose and does not have anyone to sell.

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Soniya Choudhary said: (May 15, 2017)  
No, The consumer is not really the king. According to my opinion, Market is decided by the quality and price of products and the services which are given by the producers.

For examples,

1. In starting, Patanjali products were not famous in India but when the benefits of these products came in front of people, they attracted towards them.

2. My second example is Jio. Due to the attractive service of Jio, Billions of people started to use Jio.

3. Third example is Maggi, India was the biggest consumer of maggi but people have stopped consuming due to the presence of lead in it.

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Manish said: (Apr 13, 2017)  
According to population, India is the second largest country. The Indian government helps to make consumer king. There are many specific act which is created by Indian government helps to protect consumer rights. If they have got cheated by seller or producers then they would entile to get claim on it. These all makes the consumer king.

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Hemali said: (Mar 23, 2017)  
Yes. He/She is king in entire world.

He will buy things/product from company only then company can earn or run their business. Otherwise no meaning to do the business. We should produce a product according to the required of the consumer which he likes only then he buy it otherwise stock remain.

After given the services we must take a feedback from him. So we come to know what he thinks about our product. We must note his complain, queries or suggestion so that why we can get more improve in products and also our business.

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Ashish said: (Mar 17, 2017)  
Yes, the consumer is really the king of India because the producer has to produce the product according to the requirements of the consumer.

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Simran Kaur said: (Feb 24, 2017)  
Consumer is the king but some are really unconscious kings but at last they are with their crown.

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Rozen said: (Feb 18, 2017)  
Consumer has their own right. But producer doesn't have their own right which provides privilege.

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Mukukl Das said: (Jan 31, 2017)  
I would definitely agree that consumer is the king in India and not only in India this is applicable to the entire world because whatever product you manufacture, whatever may be the promotion strategy for it and whatever price you fix it, at the end of the day it is the consumer who is going to buy your goods or services, he is the one who is going to make money for you. And we all the know the pros and cons of the product can only determine by the consumer satisfaction.

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Dipankar786 said: (Jan 24, 2017)  
Absolutely truth.

Customers are really king in our Indian economy.

I just want to say a simple rules - any company produce service or product for getting profit. Then customers buy of it as per their requirements/needs. If they are satisfie, then again purchase will be happen. On a this way companies are getting or earning more revenue and also this way companies are sustain in a market.

Understand one thing - why companies are recruiting more marketing people and sales person than other designations ? Because revenue comes to sale the products to customers.

A example like Tata Nano car. They are fail to understand customers needs and choice. So customers didn't buy this then Nano car project facing losses.

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Aliya said: (Jan 22, 2017)  
Hi everyone.

Consumer is not viewed as king because they would not verify product quality and cheats the customer by attracting them by ads.

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Amit Ninania said: (Jan 17, 2017)  
I respect all the above comments and I agree, but what I think is that both producers And consumers are kings and not only in India but worldwide. They both are interconnected because without producers consumers cannot buy any commodity and producers cannot make profit without consumers. Producers produce the things according to the taste and preferences of the consumers. As the time passes the taste and habits of consumer changes.

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M.sravani said: (Jan 4, 2017)  

Both Consumer and producer are kings in the market. Because without producer-consumer cannot satisfy his needs and without consumer producer cannot make any profit. In this technological world, all luxuries are becoming necessities. So consumer wants to satisfy his necessities where it gives the chance to producer to produce products according to consumer tastes and preferences.

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Salini said: (Dec 30, 2016)  
yes customers are the kings of market. Because every organization who produce the products they keep in the need and wants of the customer.not in only in India whole world apply these therapy and companies make the strategies how to attract the customers like they give discount on products the lifetime of any product depend on the customers.because every time they want something new in the products some innovations. If they does find it then do not prefer.and for a new launch product, it is necessary to have something new that product. so that its attract the customers

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Astha Jain said: (Dec 25, 2016)  
Hello everyone,

According to me, consumer is the king of the market not only in India but in the world also.

Because the producer always tries to maximize their customers' satisfaction by providing the products or services which are matched with the consumer's taste and preferences.

If the taste of the consumer is changed then producer also change his product as per the consumer taste.

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Astha Jain said: (Dec 25, 2016)  
Helo friends,

According to me, also consumer is king of whole market not only in India but in the world. Because the demand for any product is depended on the consumers' taste and preferences. The same happens in the services also that is services is given as per the consumer's requirements. Every company always try to maximize the satisfaction of their consumers by providing the customized service and product.

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Misha said: (Dec 22, 2016)  
Everything in business depends on how well you make your product so it gives high degree of satisfaction to consumers. Product that build must satisfy customer requirements at an affordable price. Customers are the one who can give popularity to product by buying more stuff.

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Chinnapparaj said: (Dec 17, 2016)  
Hai, I am Chinnapparaj. My view of point consumer is the god, why I am saying was all peoples of any one go to the buying any one product. On the time all people should be the consumer. So our go to want to buy. The consumer becomes buying to our own chosen and preference to buying on the consumer mind set up and fixing to any one company product any one brand, we chosen to buy him.

The producer gave to the good product, consumer-like and buy the product.

So consumer all the king in India.

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Hgrg56 said: (Dec 9, 2016)  
No, I think consumers are not really the king in the market as big companies just mould their marketing tactics so that they can fool the consumers in the way that they start thinking they are the ultimate beneficiaries, but in realty companies are enjoying the benefits.

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Fxvinu said: (Dec 8, 2016)  
The consumer is not a king then what? Let me tell you what. For example, online shopping and shopping mall Lots of people are excited about it. They claim to get maximum discounts on most products. Actually, if we don't want also we buy the products unnecessary because of discount. It's not just over there is a different type of attracting customers. Here one small example most of the consumer using more than decade fairness cream they are still same no changes. If you check out yourself you will find so many. I think It's not about the king or fools it's all about satisfaction our minds.

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Pawan Thakur said: (Dec 6, 2016)  
Hello friends.

Yes, the consumers are really king of Indian market because he has the right to choose what he want. All we know that its customer right to choose and if it does not happen then we have the law. Consumer protection act 1986. Which tells us its customer choice to buy goods and services according to his wish. And that customer has to act against his rival to provide him what customer want. And we shall as a customer enforce and to tell those merchants that it's your duty to sell me definitely if I want. Otherwise, you are not obeying consumer protection act rules and regulation. And a customer can sue against that merchant.

Thank you.

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Pankaj said: (Nov 28, 2016)  
Yes, I do agree with the topic that consumer are reality the king in India.

As we all know that India is now getting more and more progress that other country and the main logic is that they produce such kind of product that fulfill the consumer needs and they only depend on the selling of product on the basis of consumer satisfactory.

The main funda of business or the company is that they think on behalf of consumer because all the product that is in the market is only for the consumer if consumer not getting satisfaction than there is no need of production of such goods.

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Amit Shukla said: (Nov 26, 2016)  
In my point of view, consumers are not only really king in India. Producers have also king of India because producers have producers goods and services. For consumer, those good and services fulfill all the wants and needs of the consumer. Producers have very important part of the every human life.

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Vijaya Lakshmi said: (Nov 25, 2016)  
Hi, friends.

I am Vijaya Lakshmi, let me tell some points. According to my point of view not only the consumers are real kings of Indian market, the producers are also real kings because if the consumer like the new developments and things then only producers want to think about new technologies other wise they won't think. Like, in the same manner, the consumer doesn't like new ones and new changes automatically consumer won't buy, so that both consumers and producers are the real kings of the Indian market.

Thank you for giving this valuable opportunity.

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Mustak Ahmad,sahibabad said: (Nov 19, 2016)  
Hi, everyone.

As per my opinion, India is a second largest country in the world and 1.25 crore peoples are living with together with different cultures and religions. So India is the second biggest marketing hub throughout the country.

Exactly, in our country consumer is really a king.

Indian consumers are purchasing low-cost product and service as well as makes more bargaining. That's why,

All companies and organisations focusing consumer needs and demand.

It's a good and right examples of FMCG companies like HUL and ITC and also Nestle. These companies are very focused to their consumer demand.

In recent scenario, jio is also a big example.

We can also take an example of smartphone companies they focus consumer demand also.

Indian consumer when goes to buy any product they ask one project at different shops to save money. And also compare that product to each other. Ultimately after satisfaction they purchase.

In this scenario, all consumer have electronics device they utilise more to compare more on an E-commerce website.

So, finally, I can say that Indian consumer really a king.

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Atanu said: (Nov 15, 2016)  
Yes, I do agree that customer is the real king of any product in India. Days became busier for each and every person in the world. So the company always try to make a product which are user friendly without focusing on maintaining quality to make market. Those company which are really making hefty turn over are also not making quality foods like NESTLE. Any company won't make a product which is NOT customer friendly but they are trying to make the product ready to use without maintaining quality and we people don't have time to judge, whether it is good or bad. In my opinion Government has responsibility as well as the company to check the quality at least for the sake of common people of any country. WE consumer are the real king and so we have the legacy to make product turn out of market which is making health hazard which we paople are not doing. But nevertheless consumer is making product survive on market but we are using the product just like anything.

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Abin Shaju said: (Nov 8, 2016)  
Thanks for giving this wonderful opportunity for adding some points to this topic. In all the dimensions we can see organizations considering consumers are the high preferred elements for their business and companies treating them as a king. So In Indian scenario consumers are really the king. THANK YOU.

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Abhishek Singh said: (Nov 2, 2016)  
Hello everyone, very good topic to be discussed its true that consumer are the real king in India they are the person who can make or break the market every organisation is fully focused on consumer satisfaction because they know their product success are fully dependent on consumer and today organization are focusing on consumer delight which is today's most important part of any organization for example in recent past time I had done live project for IMRB in that Radio Mirchi has to launch his ad i.e. Rudali AD so for that they did research to know whether the consumer will like product or not that is the perfect example even in order to advertise or to promote the organization prefer customer choice and their interest towards product so yes consumer are really the king in India.

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Pradeep said: (Oct 29, 2016)  
If any product gets success in a market or in the world is because of customers likes.

Without customer likes product has no demand in the market. Hence as per my opinion success of ant business or product totally depends on customer choice. Therefore as per my opinion customer is the real king of any successful product.

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Jayashree said: (Oct 21, 2016)  
Consumers are really the king in India. Every product and service are innovated for consumers only. If consumers are not satisfied then that product or service will be out from the market. So marketing research, advertisements, promotional events and other activities should be done to know the need of consumers. Consumers can make any product popular or unpopular.

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Prajakta said: (Oct 20, 2016)  
I partially agree with this, in Indian market as some extent consumers are real king in the market. For example FMGC product launched or produced as per new market research, innovation, consumer satisfaction, consumers needs and preference that means any products before producing that much think and research in market about consumers choice and preferences. Whereas at same time somewhere bring a monopoly and traders take a chance of hiring double or more charge of seasonal or festival product from needed customers.

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Sangeeta said: (Oct 11, 2016)  
Hi. My name is Sangeeta.

In my opinion, Consumer is the real king of the Indian market. As today, if any product is produced by a company the sole purpose of the company, is that is must be useful to the consumer otherwise it is of no use and hence there will be no significance of the product.

Also today consumers have also become much aware of their needs that what they should buy or not. So due to this, the manufacturers have also become more conscious as now they can not make fool of the customers. Also, companies need to take care of a complete package before serving any product to a consumer i.e. about its quality its cost its duration etc. Because they know that today consumers have a lot of alternatives with them so to attract a customer is not an easy task these days.

Also, these days consumers or customers are given much importance. In fact in some companies the employees are made to think the customers as their boss because at the end if they are satisfied with the product then only they are going to pay to the company from where the company will b e able to pay to its employees.

Also these days every company conducts a survey. That survey is conducted just to know that whether a customer is satisfied or not, or what kind of improvements are required in the product to make it the best suitable for the customer.

So we can see that it is the interest of the customer, its needs which are taken care by a company.

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Sudhansu Shekhar said: (Oct 11, 2016)  
Hello everyone, I also agree that customers are the real king in present scenario, because if a company produce anything they first, survey the market, they recognise the need of customer. The main of marketing is customer satisfaction. Customer has the ability to make and break the market. The company produces their goods according to the customer needs. Customer has the ability to make the company rich, and in this way, customer is also kingmaker.

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VinodKumar said: (Oct 5, 2016)  
In my view, Consumer is a one eyed king, because as a consumer I normally buy thing which are needed for me on the basis of advertisements. Normally what manufacturers do is,they take you to the advantages only. What my point is we are not looking at by what a product is manufactured,what are the safety measures, future impacts, So it'd be good to take proper transparent testing mechanisms maintained by the government.

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Riya said: (Oct 5, 2016)  
My opinion is that customer is really the king in India. When company is manufacturing any product at that time first they analyse the need of customers. They gather information from everywhere try to interact with customers to know their needs. Today's market is fully dependant on customer, market always try to attract customers for that every company tries to make good quality product. At least this product is first validated after that it comes in market. So yes customer is the king in India.

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Akhil Balan said: (Oct 4, 2016)  
In India, consumers are not at all the king. Because each of us would have an experience in which we were provided with the wrong product or with the wrong quality for the price we give. This itself proves that consumers are being exploited in every possible way. Companies should give more importance to costumer satisfaction than making the profit. At least they should get the right quality for the right price.

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Prerna Jain said: (Oct 1, 2016)  
Hi friends, my opinion is also the same consumer is the king in India as in today times. Products are prepared according to the needs of the consumer's products are prepared only after surveys so changes can be made in products and services after conducting surveys form by consumers. The consumer is the king of the market. Gone are the days when the product is created with the aim of profit maximization only. Now the main aim of marketing is customer satisfaction. So, Consumer is really the king in the Indian market.

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Anonymous said: (Sep 30, 2016)  
Yes, I support that consumer is king in India.

Consumer who has demands and producers are those who fulfill their demands by producing the demanding goods. But more the quantity of the commodity which a consumer uses more he starts to loose its utility and therefore he starts to seek for alternatives, therefore, producers have to modify their products at different time intervals and have to know different and changing tastes of consumers to make their sell stable and growing.

Earlier market was not so much competitive as it is today, there were only a few vendors in market and consumers had not many choices and alternatives but at present there are many producers for a single type of commodity and therefore every firm has a strong competition with others in making their product as the first choice to consumer, therefore, it makes the market dynamic and consumer oriented.

But in those markets where monopoly exists consumers lose their choices and have to rely on the producer.

So in concluding remark, it can be said that in India a consumer is the real king.

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Aryansaran said: (Sep 28, 2016)  
Consumer is the center point of Indian economy and all policies and plan make for the consumer using so brief speech is the driver of the Indian economy and major role to down economy and increase economy.

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Jazzzz said: (Sep 27, 2016)  
Consumer are really king in the India. If consumer purchase the product to retailer than retailer earn money. Retail use money profit for his family. If does he activity again and again with consumer. One day retailer become rich. We will say king to retailer or distributar. But that's not true if consumer buy and pay money to retailer. We will say. Consumer is real king.

Retailer are depend upon the consumer for earn money. If do not purchase product consumer then retailer will become poor one day.

Consumer is always king.

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Hari said: (Sep 27, 2016)  
According to my point of view, Consumers are kings in India in some cases and are not kings in other.

In case of mobile market due to craze in the devices there is very reasonable prize to buy a device. But in case of clothing the prize is high where consumer is not the king.

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Rupali Misal said: (Sep 25, 2016)  
Yes. Consumer is king in India as well over India. Because the company makes products as customers needs. Customer accepts product if he satisfied else not. Its all depends on customers.

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VISHAL said: (Sep 25, 2016)  
Hi, everyone.

According to me, a producer is one who can make us a king or fool.

For example when FREEDOM-251 was launched or advertised everyone has booked that phone but later what happen it was a scam to attract more consumers and make payments. Overall it all depends upon producer to make us kings or fools.

Thank you.

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Ronit.odisha said: (Sep 23, 2016)  
Yes. Firstly we should conscious about income. Every man has wanted to rid BMW, Audi etc costly car. Seller & purchaser are the main parts of the world without one never fulfills another. We should give important buyer & seller. Income depends on consumers purchasing power. That's right consumer king of all world not in India.

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Rana said: (Sep 20, 2016)  
My point of view is that customer is not the king in all aspects as we know that some companies and brands do not depend on the customer like iPhone if any company launch any product that provides good quality and services that also attract customers.

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Twinkle said: (Sep 14, 2016)  
According to me, consumer are not the king of India because every consumer depends on each company and if the company make a good quality product so automatically consumers are attracted and buy the product and use it. A product is sell or not these things totally depends on company market example of Jio sim which gives fast speed in less amount so consumer automatically buy.

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Mallika said: (Sep 13, 2016)  
According to my point of view, the consumer is not really the king of India because as we know a king is a person who takes the right decision at the right time but consumers cannot distinguish between good or bad. They fell into trap of misleading publicity.

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Sweta said: (Sep 11, 2016)  
According to my opinion, the consumer is really the king of India. Obviously, they are the king of the market because we have to produce our product.

Let's take an example.
Suppose we have a juice manufacturing company and we produce our product to the market so first of all, we have to take a market survey due to which we are able to know about the consumer's demand and this survey will help us to produce an effective product to the market.

So that our product will be more popular in the market.

But if we don't take any survey from the consumer then we won't produce our product according to consumer's wish. And our company face the crisis. So first we have to give the priority of the consumer's choice as they are the king of the market so that we will get more benefit and the consumer will be satisfied with our product.

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Amit Kumar Seth said: (Sep 9, 2016)  
I don't think for any country consumers are king. Yeah, they will make you king if you are the producer of any product for them. If you are able to fulfill their requirements then they will attract to your product subsequently you will be king of market otherwise, you will not have any existence in the market. Yes, it is right "consumer protection" act make the king to Indian consumer compare to other. For example present time if you see, Reliance Jio launches their 4g network with very low charge and it attracts to the consumer they are using this offer very rapidly and reliance got the benefit. And at this moment he is a real king and hero for consumers.

Thank you every one.

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Anuj Kmuar said: (Sep 3, 2016)  
Hello everyone, my name is Anuj Kumar, according to me consumer is not the ultimate king of the market because they are just influenced by the producer by advertisement such as in the case of refreshment drinks they are just influenced using it not beneficially and they even don't have better option the ultimate kind is the producer. But a consumer can be the ultimate kind of the market by their consciousness.

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Robin Malik said: (Sep 2, 2016)  
Hello everyone,

According to my point of view, yes customer is really the king of the market. He is the key point for the success of any business. He can make or break the business besides other factors.

Let take an example of 'nano' car, this is India's very bigger project and this car is in the budget of everyone. But this project is failed the only customer not accept it, they are not satisfied with the product. Another example we say enactment of Consumer Protection Act, 1986, why this act was passed? Because to protect the interest of the consumer, that proves the customer is the king in the Indian market.


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Cat Tamer said: (Sep 1, 2016)  
No, a days customer has been playing a Vitol role in the market. He can make or break the market. Whenever a marketer proposes to launch a particular product, he needs to analyze his customer first and then derive the potential of the proposed product. Because knowing the needs of prospective consumers are very important in order to customize the product accordingly. Meeting the needs of the customer or exceeding their expectation is something that enjoys customer retention nowadays. So ultimately it can be said that it is the customer who can be called the king of the Indian Market or of other countries.

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Kunjal Seth said: (Aug 30, 2016)  
Yes, I agree with the statement that consumers are the Real king. They are the rulers on the market, the producers and manufacturers produce according to consumers needs. The demand of customers depends on the production.

For example, the E-commerce sites are very popular nowadays because it has made the purchase very easy, time-saving and cheap, this is the reason due to which the sales of traditional marketing is diminishing day by day. So, the consumer has the power to increase the demand and decrease it also, That is why market works according to the consumer's preferences.

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Kannada said: (Aug 29, 2016)  
In my point of view, consumers are really the king of India because India is large population country. In India rich people are there, they suggest brand items and poor people are looking money. And middle-class people use both. So in the market, each and every item should be there. If it not possible then we can accept consumers are not king. But it is not possible. And company's are looking the demands of consumers so consumers really the king of India.

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Amir said: (Aug 28, 2016)  
Yes, an exact consumer is the king of the market because all producer or manufacturer depends on the choice of the consumer if they will not satisfy to the consumer then can not exist or survive in the market. So they will have to produce according to the consumer's choice.

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Ambuj Singh said: (Aug 25, 2016)  
According to me, the increased competition in the market makes the customer real king in India. For example in 60's and 70's there are only two or three car manufacturers who rule market but with the entry of new companies they are forced to change their attitude and modify their products according to the taste of consumers. Wherever there is the absence of competition the companies rule the market and they became the real king. So this increased real competition is the reason to make the consumer the king.

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Lavanya said: (Aug 25, 2016)  
Hi friends,

If Consumers are the kings or not, it depends only on the consumer, because they attracted by the ads, discounts and lower prices, they becoming fools. If they give priority by quality and equalent cost, they become kings.

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Sajid Khan said: (Aug 23, 2016)  
I am 100% sure the consumer is a king. Because the trend of business has been changed. Before the trend said, "sell the comb to the bald".

Now the business's trend says " Do not sell the comb to the bald". Simply companies are trying to tie up with the consumers by providing the best services. This is an age of competition.

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Namita said: (Aug 23, 2016)  
According to me, the consumers are sufficiently able to take the decision about the product that the product is long lasting or not. They can judge the product very well. In many productions the demo is given to the consumer for his/ her confirmation, so the consumers are really the king.

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Ankit said: (Aug 19, 2016)  
As per me for many brands or companies the consumer is not a king he is treated as a user only who used a product if he feels benefits he will re-purchase it or if not he will switch to another one the whole sole is if we remove the consumer protection act then the hidden face of brand will come in front and the myth of consumer-oriented market or consumer is a king has vanished.

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Riya said: (Aug 15, 2016)  
According to me, consumers are king. Because every activity of producer depends on the choice of consumer and demand of the consumer. So for maintaining themselves in competition with another producer they mostly try to give good and ideal price products because adulteration may give them profit fast Bt it will reduce their goodwill in the market. So their whole business depends on upon the consumer.

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Savan said: (Aug 7, 2016)  
I respect all of your comments but I think the customers are not really the king in India because some product that having monopoly we having compulsion to buy that product at whatever cost it is. For example, if anyone wants to buy iPhone then he has no choice to bargain or anything.

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Priya said: (Aug 6, 2016)  
Hello, friends. According to me, the consumer is not the real king. They only have very little income in which they can't even afford to send their children to English medium. The suppliers are the main benefiter. And the brand of the product is the most profitable section. The consumers are only the medium.

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Bhomik Gandhi said: (Aug 4, 2016)  
I think if the consumer is not their un-market then the seller or the businessman or any type of seller will not survive. I am a son of the businessman so I consider if the consumer is not there in the market then we can't survive. So I think the consumer is king in India because India is a country where half of the people are doing their business or they sell something so if consumer is not in India then India economic or any type of growth will not be possible.

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S.k.Sharma said: (Aug 3, 2016)  
In earlier times, limited products were there in the market. Even in car segment segment, only fiat and ambassador were available. Now due to globalisation in India, the products brands have increased very much and quality of products have also increased. Now the market is driven by consumers. Consumers have option to select product as per their requirement. The companies are looking to fulfill the demand of consumers. Therefore, we can say the consumer is king.

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Prabhu said: (Aug 2, 2016)  
In my view, consumers aren't the real king. We are only price takers, not price makers. Most of them think we can able to determine price but it is ultimately in the hands of producers and manufacturers, government may fix prices on daily use commodities as MRP as tax is inclusive in it but in malls the government couldn't even manage to control the price of a water bottle but irony is that farmer are the most productive labour as well as considered as national asset of our country could not able to fix the price for their produce.

Rate this: +13 -4

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