Is the Consumer really the King in India?

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144 comments Page 5 of 15.

Pallavi Rajput said:   6 years ago
Yes, Consumer is really the king in India. Companies make the product for the customer. Without the consumer, there is no existence of the product. The consumer has the power to move the product in grow phase or diminish phase. In India, people are price sensitive. The product life cycle is based on consumer's outlook because the consumer has many alternatives in the market they can choose one of them according to their prospective. At the moment of buying a product, consumer behaves very judgmental, aware and as a very sensitive person. Product branding also affects the buying decision of the consumer.
(18)

Fxvinu said:   9 years ago
The consumer is not a king then what? Let me tell you what. For example, online shopping and shopping mall Lots of people are excited about it. They claim to get maximum discounts on most products. Actually, if we don't want also we buy the products unnecessary because of discount. It's not just over there is a different type of attracting customers. Here one small example most of the consumer using more than decade fairness cream they are still same no changes. If you check out yourself you will find so many. I think It's not about the king or fools it's all about satisfaction our minds.
(14)

Gyan Teckchandani said:   9 years ago
Supporting this topic on a positive note I would say that consumers are and always will be the king of business in India. Let's consider the example of Maggi - a very well known product all over the world. When food safety department noticed some issues with that product immediately the sales were drastically down and contrary when food safety organization gave safety clearances to product Maggi the sales went up. So all the sales of the company depend hugely on its consumers. We can say that consumer lay the foundation for the success of the company or any business. Thank you. :).
(33)

Kunjal Seth said:   9 years ago
Yes, I agree with the statement that consumers are the Real king. They are the rulers on the market, the producers and manufacturers produce according to consumers needs. The demand of customers depends on the production.

For example, the E-commerce sites are very popular nowadays because it has made the purchase very easy, time-saving and cheap, this is the reason due to which the sales of traditional marketing is diminishing day by day. So, the consumer has the power to increase the demand and decrease it also, That is why market works according to the consumer's preferences.
(28)

Soniya Choudhary said:   8 years ago
No, The consumer is not really the king. According to my opinion, Market is decided by the quality and price of products and the services which are given by the producers.

For examples,

1. In starting, Patanjali products were not famous in India but when the benefits of these products came in front of people, they attracted towards them.

2. My second example is Jio. Due to the attractive service of Jio, Billions of people started to use Jio.

3. Third example is Maggi, India was the biggest consumer of maggi but people have stopped consuming due to the presence of lead in it.
(20)

Smita said:   9 years ago
Well, I don't think that consumer is really a king in the developing country (India). In the world of globalisation MNC's are entering into our market which probably produce the goods of defined standards. As it in the case of Maggi, Vicks, etc. Do you know Vicks is banned in European countries as it contains poisonous and toxicants in it? But in India, I think in every house you can easily find it. On the other hand, consumers in India is much influenced by the ads, they buy products by seeings the attractive ads on TVs despite that whether they knew about the product or not.
(29)

Amol Goel said:   10 years ago
The basic requirement in economics is supply and demand. Each is dependent on the other. However I believe it is the responsibility of the producer (supply) to create the demand by the consumers.

Consumer makes or breaks a product hence it is essential to keep their requirements in mind but having said that as steve jobs said "People don't know what they want until we tell them so".

Hence in my opinion, consumer isn't the king but rather the queen. She doesn't get a say in how kingdom (business) are run but without her, there would be no more "running of kingdom (business).
(55)

Pankaj said:   9 years ago
Yes, I do agree with the topic that consumer are reality the king in India.

As we all know that India is now getting more and more progress that other country and the main logic is that they produce such kind of product that fulfill the consumer needs and they only depend on the selling of product on the basis of consumer satisfactory.

The main funda of business or the company is that they think on behalf of consumer because all the product that is in the market is only for the consumer if consumer not getting satisfaction than there is no need of production of such goods.
(7)

Salini said:   9 years ago
yes customers are the kings of market. Because every organization who produce the products they keep in the need and wants of the customer.not in only in India whole world apply these therapy and companies make the strategies how to attract the customers like they give discount on products the lifetime of any product depend on the customers.because every time they want something new in the products some innovations. If they does find it then do not prefer.and for a new launch product, it is necessary to have something new that product. so that its attract the customers
(17)

Aishwarya Balakrishnan said:   1 decade ago
Hai,

According to my view consumer are just manipulated as king, in reality they are just cheated. Any way the taste and preference only drives market but the advertising methodology is very high and fake now-a-days.

Though in service sector the smooth relationship towards the customer plays major role, but somehow the people gets attracted through the offers which are really not viable and pays whatever they charge. Hence the consumer must think laterally before purchasing anything.

Hence in Indian market consumers are really pretended to be king but actually not.
(6)


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