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Is the Consumer really the King in India?

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Nitin said: (Thu, May 24, 2012 01:55:57 AM)

Folks we are Indians and in India everything is dancing around are needs. Yes, I agree to some extent Customer is the King. A king who has got no rights to implement anything but to buy the product keeping his or her pocket in mind. No body wants to get into a hassle though he or she is free to put across his or her thoughts or mind set. Everything is advertisement driven. If an ad says this soap is made of milk, we feel we are using a product made of milk. We know in 10 bucks no company does this. How can we say we (Customer) is the king? Need is the king, it may force you to buy a product of a lakh rupee, knowing that it will not last long. All we do we use the products, if we like, we say good product, if not then we change the product. Last but not the least we all are interlinked to each other. Customer is a Consumer but certainly not a king. King is the Manufactures.
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Pallavi said: (Tue, May 22, 2012 08:40:58 PM)

I'm very much for this statement that Consumer is the king in our economy. Market would not have come into existence had there been no consumers. The Companies whether Foreign or Indian are taking the initiative to produce more and more commodities which the consumers prefer. And it is, in return helping them to gain lump sum profit. And fulfill their sole motive. There is cut-throat competition between large firms only and only to satisfy the consumers' need. Which proves that consumer is being regarded as a King. This not only satisfies the consumers' need, but also, this production by industries, helps in economic development and growth.
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Cpa said: (Mon, May 21, 2012 04:19:06 PM)

First of all we should discuss who is a king and who is a consumer. A king is a person who should have power of control and who can set rules and regulations and has the courage to implement it. Generally consumer is a person who purchases goods and commodities from the market but in todays world that defenition is not sufficient because purchasability range has a wide range including many types of services. But here there is a slight variation between the consumers and king because consumer is not at all setting any rules to take control over the market directly but it is done by the government which is in turn the people of country. But the rules and regulations are mostly in papers for giant corporates who control the markets. The had given choices to the customers favouring thier interest only. Consider the example of mobile networking companies they are presenting many attractive offers to customers and they are providing customer care faciities alsobut if we carefully analyse these offers we can see these offers are not at all favouring customers but they are thier hidden bussiness tricks. Beside all of this they are cheating the customers with unwanted deductions of balance and this complaints are not taken care by thier customer care. Now look at consumer rights and consumer court forums. In India most of the consumers are unaware about these rights and those who aware about these rights are not taking risks to complaint about the cheating about coperate mobile networking companies and those who take risks cannot go further tedious hurdles they are facing when they raise a complaint to a consumer court and besides all these no one should have the time to waste by going behind the lagging government procedures. Finally we can conclude that consumer is the king without crown and sword.
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Ashish Areekattel said: (Sat, May 19, 2012 05:27:15 PM)

Consumer is not a king, it is the companies who are the kings because they introduce the product by putting the tagline "Consumer is the King. We value the consumer. " but do not implement it in real life. They manipulate with the customers by letting them know they are the king when launching the product in the market but eventually do the same thing by maximizing their profit by minimizing the quality of product. But in some sort of manner Consumer is the king since now many strict rules are been implemented by the authority of India to make realize their public needs.
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Ravi Kumar said: (Sat, May 19, 2012 12:50:54 PM)

I agree to all of you, In my point of view Yes Customer is the king of market, because many Company avail helpline for customer, because If product issue, dealer issue behaviour then call to toll free no then see the with in our company executive responded. This is the customer centric & we are the king.
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Raj said: (Fri, May 18, 2012 02:01:35 PM)

Yes exactly true. Consumer is king and there are many right to choose the product or buy the product or not there are consumer act protect the consumer and there any company will be produce the product they will view the consumer mind what they need and want so consumer is real king in the India.
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Sanchit said: (Mon, May 14, 2012 05:18:21 PM)

First of all lets define who is the king. As generally accepted king is the one. 1. Who makes rules of his own and system goes on with his values and. 2. Certainly he should look whether the system is going in correct manner or not, thus he needs to take responsibility. Now as far as consumer is concerned lets take few examples. 1. It was found that certain companies like goodday and parleG were selling their products below the avg. Weight which were set for them. 2. There was a ban on 6-6. 5 crore rupees of 'Redbull' because it was found that caffeine content was more than that is set. In both examples we see that companies are using unfair means to sell their product. They are ready to bring new and cheap products taking consumers as their priority but cheating with us on other side. Again if we look at vegetable market many unfair means are used to make vegetables green and big in size, also their prices are shooting up regularly and nobody is looking at whats going on in between system when vegetables are brought into the market from farmers and why prices are high in market when they are low at farmers' end. IS travelling cost really high? Such cases tell us that consumer is not a Priority of sellers he is used for making profit in any way. So to become a king we only need to take initiative. If we don't lodge Complaints about companies using unfair means we are king on papers and not in reality. Even if there are markets are products are brought into the market considering consumers choice and demand like mobiles, shoes, garments etc. In what manner they are brought into the market, their quality is to be looked upon and not just companies policy. So definitely in this sense in few areas we the king where we are served with no cheating and where it is not it is our responsibility to make ourself a king by taking necessary action.
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Sourish Bose said: (Mon, May 14, 2012 02:26:52 PM)

Yes I agree with the topics but partially that "Consumer is the king" because if we look upon the marketing concept previous it was "PRODUCT CENTRIC" then in 21st century it is become "CONSUMER CENTRIC".Now a days on the top of the pyramid consumer stands. According to me the main reason of that is COMPETITION which help to increase the bargaining power of consumer. Why I said "I agree with the topics but partially", because consumers are not at all fully aware about their rights as a consumer. Over all if we look about the topic then we can say that "Consumer is the king" who can even decide that a business would survive or not,as per the nature law's of "Survival of the fittest".
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Aditya Amist said: (Sat, May 12, 2012 05:54:58 PM)

I agree to what you have said, but I beg to differ that the consumer is really the king in India. First of all, the Indian consumer comprises of uneducated and not completely educated mass. Just because the prices of goods and services are less does not mean that the consumer has become the king. This mindset of us the Indian consumer is made by the shrewd corporate industry. In India except for the one in a million add should by consumer awareness program of the government, the mass is not educated of its rights as a consumer. We still buy damaged products which are often not even usable. I agree there is a consumer forum for us, but the question is how many of us are actually using it? Basic services such as replacement of damaged goods are not provided to customers not only in suburban village areas but also in highly populated metropolitan cities. We customers still do not for bills showing the exact weights of the purchased goods. Many times it happens that we buy a product lets say a biscuit packed and the biscuit are over baked or sometimes ever burnt and not suitable for eating. There are n examples to quote, but I believe you all get me. While some of us have talked about reducing prices, I would like to ask a question to them: Did you check the size, quality or weight of the product? Except of telecom industry, no actual goods or service in industry has been able to effectively reduce the price of their goods and services. Even with some telecom providers, sometimes it happens that we charged extra for services that we have never opted for. Again, we have a do not disturb service but can someone tell me why does it take 7 days to activate it? Do question is simple : Are we consumers really treated as Kings? The answer is simpler do you think as an active consumer or just a lay man when you buy goods or services. When the Indian consumers really start understanding this I would say okay now we have become CONSUMERs, now lets start thinking about being KINGS.
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Divya said: (Fri, May 11, 2012 12:43:13 PM)

From my point of view, yes, consumer is really the king of India. Because if the consumer is not there, then there is no market. According to the tastes, preferences and fashions of the consumer only the company should make the product, then only the consumer will agree with that product, and he will buy that product repeatedly, otherwise, he will not buy that product, then there is no demand for the product, and also there is no market, that will leads to decreasing profits of the company. If the consumer is not there we can't see the sales. For the development of the India the business is base so if there is no consumer, there is no business. So consumer is very very important for the business. So, ultimately consumer is the king of business and also king of India.
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Prema said: (Tue, May 8, 2012 09:51:57 PM)

Points to be keep it in mind that consumers are the kings always. 1. Consumers are factors who decides to buy what product out of all the choices available. 2. Before launching new product all the companies doing research about consumers buying behaviour, requirements, needs. 3. Out of products cost 25% leads to production side, 25% for dealer, sub dealer, C&F all includes. Except commission of 10%^ to shop owners remaining 40% goes with the hands to advertisement, this is ultimately for attracting consumers towards their products. These are all the things done by the company for sure to turn the consumers to their direction nothing else other than that. This itself evidenced that consumers are the king.
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Abhijeet Malkar said: (Mon, May 7, 2012 11:26:33 PM)

'Survival of the fittest' is the nature's law. The same applies to market too. Consumer is really the king, because its the consumer who decides what must be produced and in how much quantity. Those who don't follow this, don't survive in the market. Nowadays, companies study consumer's mindset, customer's demands, their requirements before launching any product. I can prove that consumer is the king in all the sectors, with examples. Consider-. 1) Airline industry:air fares were brought down few years ago, because most of the population of India couldn't afford high priced air tickets. 2) Food industry:McDonald's and KFC who had high prices of their food products reduced their prices to attract most of the India's population i.e. middle class people. 3) Telecom industry:Few years back, local calls from mobile phones were charged as high as 7rs. Per minute, whereas now the same call is charged with as low as 1paisa per second or 50paise per minute. This is done by telecom companies just to grab the Indian market. This again proves that consumer is king. 4) Automobile sector:Day by day we are facing more road traffic and parking problems, because of which more and more people are demanding for hatchback cars. Growth of hatchback car sector again proves that consumer is king. 5) Consumer policies:There are many rules and acts which are created to satisfy consumer. The consumer courts in India are active and usually show positive results in customer's favor. There are few exceptions to this too. We can see that despite the whole population willing for low petrol prices, its prices are increasing drastically. So, what we can conclude is consumer is the king of market except in few cases.
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Nayeem said: (Thu, May 3, 2012 11:05:49 AM)

Dear Friends, According to my point of view, Consumers are not the real king of market. Let me take you to very basic/daily needs. You go to any nearby veg-market, all cart sellers discuss and follow same rate no matter weather its comparably high from yesterday's cost. If you ask how the cost jumped up in one night, they will look at you very rudely and answer, if you want to take take otherwise leave it. Now say who is King? You don't have any other choice than purchasing the material with the same cost. There isn't any control on cost by govt. No body is answerable. Pranab ji is keep on telling from last year that inflation will come down in Oct, then in Dec 2011 then in Mar 2012.. what is this? Now recent promise was after 2014 election... Its unbelievable that these statements have come from FM of a country. If we would be King then situation would be different..
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Dsk said: (Wed, May 2, 2012 08:25:27 PM)

Such quotes are generally created to allure people. I have seen one more board with quote " Customers are the king & king never bargains". Means you are the king & you can't even change the price. It's funny. It is just the part of the marketing strategy of companies & shop owners. But customer today are becoming more & more smart & not getting allured by such quotes. If the consumer is really king in India, then why there is need of consumer courts? why there are loads of consumer complaints? Were there any kingdoms present in the past where there were courts for complaints of king. King is there to solve the complaints of common people not to solve their own. But in India consumers have many complaints. So in true sense they are just allured by such quotes. Basically people are happy with what they have. But different companies always try to create more & more needs & force the people to buy their products. But in different perspective customer can be king. He can choose product of his choice from different products. He can put his demands/ modifications in particular product.
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Pradeep Kumer said: (Tue, May 1, 2012 05:39:11 PM)

I think consumer is the main part of market. Because the markets are there for consumer. If consumer dislike any product thane the prodect gone awaye from market. The success of any prodect and farm is depend on consumer. So I can say that the consumer is the king of market.
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Ravi Kalra said: (Sun, Apr 29, 2012 07:51:09 PM)

Today, Time has changed, market has transformed into "customer centric" rather than being a "product centric". Companies can no more survive in the market without satisfying the customer's need because customers have an easy option to switch a brand which is more in sync with their demands. Thus, every marketer should aim to give a "value added " experience with the product to retain its customers.
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Deepak K said: (Fri, Apr 27, 2012 04:48:09 PM)

Hello friends. I am agree with all. Today's great competition in Market. The market did not run without Consumer because of consumers are king of the market. Today's cut-throught competition in market, consumers are aware about the all the product through various channels like Electronic media and all that. So they should know about the which product are want to be use. Thank You.
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Kapil Bhatia said: (Thu, Apr 26, 2012 06:10:36 PM)

I agree that the consumer is the real king in any country. He is the person who actually consumes the good and rates it as good or bad so that the company or the manufacturer can make efforts to improve it. The goods are manufactured for the consumers keeping in mind their need and requirement and taste. Moreover, customer satisfaction is the main aim of any company in any part of the world!
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Naveen Singh said: (Wed, Apr 25, 2012 11:36:48 AM)

Definitely consumer is the real king in India. Consumer has a power to grow up the demand of any product to a top label and the consumer has also a power to freeze the demand of any product. The farms and companies are making product for the consumer as they are fully dependent on the behaviour of the consumer. There is no existence of any farms and companies if there will be no any consumer. So we can consider that the consumer is the real king, and consumer is factor on behalf of which, the country economy is is running.
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Ramesh Thangavel said: (Mon, Apr 23, 2012 09:39:06 PM)

According to my point of view, Consumer in India is not real king, today the business world seller is real king why because modern global developing business market consumer has more option in front of him, taking decision is very difficult and the same time many wrong selling happening in the market because of aggressive sales promotion and offer, free gifts, discount etc. , hence no doubt seller is only king not a consumer.
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Ria said: (Sun, Apr 22, 2012 09:50:04 PM)

Hello friend. I my opinion "consumer is a real king like a lion". Because without knowing d like n dislike of the target consumer we can't sell d product. LIKEWISE. COMPETITION is one of the major reason to make consumer is a king because now a day consumer have lots of variety of brand of same product and without fulfill the consumer needs and satisfy the consumer they can shift to other brand that's why consumer become the "KING OF ALL MARKET ".
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Simran said: (Sat, Apr 21, 2012 05:30:30 PM)

Gone are the days when marketers used to aggressively sell whatever produced. Now the process of production starts with market research wherein marketers understand the needs and the wants of the customers and thereby make a product and the process ends by finally selling the goods and the service to the customers. Even if not the king or the queen the customers are the essence for the existence of the process of marketing. Apart from this the empowerment of the consumers today have increased to such a degree that they would never expect anything which have been over promised but poorly deliver and to back such actions of the consumers there are public forums, consumer court etc. Most importantly a present day consumer has along with him the most powerful tool which is WOM which can break or make a product or service which definitively makes him the king of the market.
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Rammu said: (Fri, Apr 20, 2012 11:16:17 PM)

According to my opinion this is right way, "consumer is king". Now a days expectation of people is unlimited and people want to too much product. If people won't purchase the goods then how will happen the supplier.
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Neetu said: (Thu, Apr 19, 2012 03:44:15 PM)

Hello friends yes its right to say that customers are the king but to an limit though we know that demand by the customers makes a product to catch the roof of the sky any yah products quality and quantity all depends on customers needs and feedback but in-spite of all this we can't dis-way with the point that there are a always quit a many companies coming up with a products that have its monopoly over the market that's where I would like to say the customers lag a little though this has been observed that there always comes a co-substitute of the product in monopoly very soon as there a large number of companies in India in competition. Yet until substitute products for a monopoly products do not comes in the market the power remains out of reach of customers that's why its called monopoly customers will have to go with whatever product is present in the marker. But still I say customers are the king as there are only a few products in the market that has its monopoly rest all depends on the customers.
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Mangesh Ukey said: (Tue, Apr 17, 2012 02:25:02 PM)

I am also accepting that customer is the king in the market. In the absence of the existence of the customer, there won't be question of market, . The marketer always makes the strategy for the customer with regard to selling the products and goods and services and and it is the subject mater of economic development of the seller and the county.
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Madhu said: (Sun, Apr 15, 2012 07:17:42 PM)

Hello! my dear friends I am accepting your points, but my point of view is that: consumer is real king in market, because now a days, due to increasing the population, the demand is also increasing. If the producer will not fulfill demand of consumer then market will be down. So producer must give the importance on consumer's choice like good quality, attractive, good price etc. Because our market is going on due to consumer, in short I want to say "CONSUMER IS GOD".
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Sarosh Akhter said: (Sun, Apr 15, 2012 12:30:02 AM)

Hi friends, I agree with the term customer is king because customer is the only source to propagate any business, if the customer will disagree once we will go to loss, so producer should have to deliver good service to customer, this is the only way to attract customer, in recent scenario every company wants to attract customer who have more no of customer it will earn more.
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Heena Kashyap said: (Sat, Apr 14, 2012 10:48:20 PM)

As per my opinion in today's market, customer is the real king because of the fact that marketers are making every effort to make the customers buy their product. Earlier there was a concept of push market, in that producers offer to the customers whatever they had and customers had no choice but to buy their product. But now the concept has changed and now the new concept that is being used by the marketer is the pull market because customers have a lot of choices from which they can select the product of their choice. Moreover the competition has increased manifold now. The companies are now relying not only for customer satisfaction but for customer delight so that they can retain their existing customers and can also attract new ones. Another point that proves the fact that customer is the real king in India is that the concept of caveat emptor i.e. let the buyer beware has been no longer used, rather government has made consumer forums for protecting the interests of the consumer. So it can be said that customer is really the king in India.
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Gauri said: (Sat, Apr 14, 2012 04:39:27 PM)

The demand for consumer is increasing day by day in an economy. These days producers have to keep a check on the needs on consumers. These needs can be brands, quality, quantity, prices, products etc. The taste of consumer is changing day by day. Fast food have become favorite these days. The consumer has right to select those things which he wants. No one can compel him to buy those things which he dislikes. By this we can draw a conclusion that CONSUMER IS THE REAL KING OF THE MARKET! This also warn those companies that are selling detective and harmful products!
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Ankit Gupta said: (Fri, Apr 13, 2012 09:38:55 PM)

I too support that consumer is the real king in today growing market. Producer needs to gather all the requirements according to the customer's need, ease, taste and comfort. Customer decides what he wants rather than the producer. Customer is the key to all the sales occurring in the market and he chooses what suits him best. Though some customers buy products by there brand name but they buy what suits them best. Without his preferences even the biggest company may collapse. Companies do several surveys, feedback to know what the customer wants and decide what they could add new that would attract the customer to buy the product. So in every aspect the consumer is the winner and gets what he wants.
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Manuraj.R M said: (Thu, Apr 12, 2012 06:53:25 PM)

Hi friends according to me consumer is a king in the market he have a more choices and more flexible to choose according to his taste, cost effective, comfortable and so on. But one thing I need to tell you regarding customer for be careful while purchasing anything and as a manufacturer please consider customer is a person he will decide whether your product will succeed in future or not that's why when you are manufacturing a product please consider the consumer point of view not for your point of view.
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Rupa Sibgh said: (Wed, Apr 11, 2012 09:31:33 PM)

In my point of view when consumer go to market for purchasing goods. He/she is treated very well by sales man. But on other hands during any complains/services they don't take it seriously. That condition consumer is not king.
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Shine T S said: (Tue, Apr 10, 2012 10:42:42 PM)

I totally disagree the particular statement customers arr the king of business. Actually we producer is making use of the customer, though the market is forming with the likes and dislikes of customer the real benefit goes to the producer.
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Sindhur said: (Tue, Apr 10, 2012 01:33:28 PM)

Hai friends, according to me consumers are kings not only in India but also in whole world because with out any consumer the sales will not takes place. Based on the consumers demand, bussiness firms decide their productivity which in terms get profit.
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Vishal said: (Mon, Apr 9, 2012 08:55:03 PM)

Consumer is king but when he don't buy goods at reasonable price but in India consumer is not aware about the prices of various commodity. I agree that companies produce what the consumer like but on the other hand they charge higher prices. Like in case of. Cloth.
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Nagendra said: (Sun, Apr 8, 2012 11:18:54 PM)

According to me consumer is a real king and producer is also a part of king because here in the market the we come to know that the producer produces his products and he plans that how can we attract our customers then he do several advertisements and plans for making his product highlight. When coming to consumer view he is real king because he gives the rating to that product and tells his views about that product to others if he likes that product.
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Gauranga said: (Fri, Apr 6, 2012 11:21:36 AM)

I do agree with this. According to me whole market fully depends on consumer choices, their like and dislike. Before company going to launch any new product first they introduce this product with certain number of consumers. After getting their feedback company came to know consumer requirements and try to manage all things regarding customer needs and release this product.
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Priya said: (Wed, Apr 4, 2012 05:38:36 PM)

In today's world consumer is the real king of market. Products are being manufactured according to the needs and requirement of consumer. A manufacturer designs the product keeping in mind the requirement of consumer. After all he has to sell product his product to a consumer only. I f there will be no consumer to buy the product the market would fad.
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Chetan said: (Sun, Apr 1, 2012 02:53:11 PM)

I am agree with this that the consumer in India is really king, If he decides something then he can definately do that. But now days consumer has a burden of this rising Inflation. Today, when you in the market to buy some product or anything, you will see that the prices are growing very very rapidly. Now, in this modern world corruption is increasing day by day. Everyone wants to earn more & more money. So, because of this corruption inflation is increasing. And this all burden comes to the consumer.
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Randhir Kumar said: (Sat, Mar 31, 2012 07:59:52 PM)

Yes it is true for today's marketing or economic climate that consumers are king, because today consumers have a wide verity of options for there products. Companies manufacture that which is demanded by the consumers.
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Gaurav Jain said: (Fri, Mar 30, 2012 07:31:58 AM)

Before going to the topic, I would like to say something about a king. Who is a king? A king is somebody who is powerful and thus people obey his orders and he has the authority to punish those who do not obey him. Now, let us look at the state of Indian consumers. According to me consumers are the king. Because companies sales their products according to the needs of the consumer. There are different kind of products are available to you. You can buy them according to your choice and budget. You can also purchase them in different size, range and according to other attributes. Just go in market and see 80% of market is covered from SALE/DISCOUNT/FREE/EXTRA like keywords but do you think so that these companies are giving you all from their own pocket, we need to think upon it. But in some other way producers are king. Now-a-days advertisements and marketing skills are very important tool to attract consumers. So I think both consumer and producer is king in their own way.
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Pooja Joshi said: (Sat, Mar 24, 2012 04:02:19 PM)

According to me consumers are the king. Because companies sales their products according to the needs of the consumer. There are different kind of products are available to you. You can buy them according to your choice and budget. You can also purchase them in different size, range and according to other attributes. But in some other way producers are king. Now-a-days advertisements and marketing skills are very important tool to attract consumers. Advertisement affect consumers in such a way that they behave according to companies. For an example before the commencement of TV ads and other marketing tools consumerism was very low in India but today ads affected our choice and needs. So I think both consumer and producer is king in their own way.
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Anam said: (Fri, Mar 23, 2012 12:54:43 PM)

Yes its true that CONSUMERS ARE THE REAL KINGS OF INDIA, BUT THAT IS TRUE ONLY FOR 90% CASES, IN 10% CASE PRODUCERS ARE THE KINGS, now to prove both of my points _. If we talk of today's world it is absolutely true that consumers are the kings, ranging from small products like soaps and shampoo to costly times like ac, cars consumers are provided with so many choices, and offers so that they buy the product of their company, if some company comes with a new idea in any product, within few months another company launches the product with same and improved idea. Companies stay connected through the common masses by surveys advertisements etc. Free and discount schemes are launched every now and then, to please the and lure the customers to their product. Company's knew that Indian people want quality items at cheap rate, and so they try every possible ways to make this true, hence it is undoubtedly true that consumers are the king. Now about the other 10% cases, where the companies are the kings and consumers have to act accordingly ex_ bmw or mercedes cars, we never see their ads in tv or newspapers, those company target a chunk of people and want that the product should be available to them only. To buy we have to place the orders 10 -15 days before. So in that consumers are not the kings. But since the majority of the companies act according to the will of consumers so it can be said in general that consumers are the king.
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Priyanka Agarwal said: (Mon, Mar 19, 2012 11:05:38 PM)

According to me customers are the real king as right from production to marketing vendors always keep in mind the target customers. Like for example before setting up a new factory or starting up a new line the producer always prioritize the wants, location status and ease of the consumers. And even at the time of marketing by advertizement or some other means a vendor always try to impart information about its produts but ultimately it is the customer who decides whether to take it or not. The concept of bargaining is still there even at branded showrooms, this proofs that the industry is highly dominated by consumers and they are the king.
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Thulasiram said: (Sun, Mar 18, 2012 01:11:44 PM)

Customer is the real king on the market there are multiple vendors are selling the same products. But why customer should prefer a same vendor, reason is vendors way of approach to the customer. In this world there is no product, which satisfies the customer 100% customer can see the quality of the product, guaranty, warranty, price, service and responses from the vendor. So the vendors approach, response and their service made the customer to satisfy additionally.
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Quajah said: (Wed, Mar 14, 2012 08:20:49 PM)

Consumer is treated by companies as king to sell their products, when there is huge competition in market, by providing services like Customer support, by providing information about product, By providing product displays, etc. Because the profit for company is based on ultimate consumer so he is treated as king. Based on the level of investment made by company decides whether to treat customer as a king or not.
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Gargee said: (Wed, Mar 14, 2012 12:59:28 PM)

In today's world of hard core publicity and advertising, consumers are faced with lot of options and choices. Yes, they have the choice, but when it comes to certain industries its more or less a monopolistic situation in which its either "MY WAY OR THE HIGHWAY". But apart from these exceptions, Consumers are really the KING as they can decide about the quality, price, or any other feature, besides more and more people are being aware about THE CONSUMER COURTS which can help these consumers in case they feel cheated in any way. Also the warranty and guarantee add special features to the products. Consumers can even demand for money back scemes and replacement (*conditions applied). Moreover they get benefits from market competition as the main MANTRA in today's market is " CUSTOMER SATISFACTION". So in my view, CUSTOMER IS MORE OR LESS THE KING.
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Kumar052 said: (Wed, Mar 14, 2012 07:05:23 AM)

Yes. Consumer are really the king of India. Today every country due to the globalization having lot of MNC for every sector. And if they want to survive in the market then they have to provide a product with unique feature and price which is not available in market or having some difference with competitor in the market. Due to these competitor the consumers are getting different and new product with many features answer also very less in price. From the any part of world they can buy the product from the any country and also at very less in price. Costomers are getting benefits of market compition. And getting all those facilities which are some centuries ago only the king had. Even they are getting more thing from market then any king. Kings had limits for there choices they did not had the large verities. But consumer have more verities and features.
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Vinay said: (Mon, Mar 12, 2012 05:34:30 PM)

Well consumer is the king, this statement holds a lot of truth but lets see the other side of the coin. No doubt today there are a wide range of products available in the market. Each of them got their competitors so the decision stands in the hands of the end consumer as to which product to purchase. But today also a lot of food items sell adulterated. And Milk tops the charts of adulteration. Today also a lot of products are being sold at a higher rate than the mrp stated on them. Not many care about visiting the consumer grievance court if they are cheated or a product they purchase is defective or adulterated. The news of adulteration in sweets and other delicacies is allover during festivals. Fruits are being delivered before time and being injected with artificial sweeteners. The chemicals present in them ultimately harm 'the king'. Moreover sole suppliers of those products which do not have a fixed price like vegetables, fruits, eggs, flowers etc take advantage of their monopoly in the area and charge a higher price. So in my opinion, the consumer is the king but he is also susceptible to certain circumstances where due to his negligence or lack of interest he cannot or does not exercise his rights of being a king.
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Sheetal said: (Mon, Mar 12, 2012 05:09:29 PM)

Yes definitely "customer is a king" given by companies. But why he is called as a king? Because the customer has only have freedom to purchase according to his choice. As he is having different needs and wants. Here another question arises when a customer will change his product?when he didt get satisfied with it or may be due to lack of products. Here companies are making customers to go. In my opinion customers are kings b because with out them no company can survive.
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Tanutanu said: (Sun, Mar 11, 2012 08:50:52 PM)

Before going to the topic, I would like to say something about a king. Who is a king? A king is somebody who is powerful and thus people obey his orders and he has the authority to punish those who do not obey him. Now, let us look at the state of Indian consumers. If we look at sectors like:electronics, telecom, aviation, private banking, automobile etc, I would definitely say that these comapanies treat their consumers as kings. There are 24 hrs helpline service provided by them to assist us which without a doubt makes our work a lot easier.
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Avinash said: (Sun, Mar 11, 2012 06:20:35 PM)

Earliery in 90's when companies started moving to India to make it as their marketing place, At that point of time because of limited companies, what the products they introduced into the market havc to buy by the customer at the fixed rate decided by the companies. At that time the bussiness policy of the companies is to deliver a product which is having a good quality, But as days are going on customer had been educated and number of companies increased, the customer always wants to go for the best in the market, so companies changed their policy in order to gain the heart of the customer, So then, thay came forward with a caption that "CUSTOMER IS GOD", From then onwards we are hearing the Quotation "customer is king" which is displayed by most of the companies for advertising. Companies came to know that present day customer is mainly concentrating on the features available rather than the quality of the products, they are ready to give them which are having less Quality compared to previous. So, companies are making customer's to thing taht they were the Kings and getting profits from the public with more bussines logics which are not understandable to even an educated Customer. So, I finally mean to say is companies are making customers to feel that " they are the Kings ".
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Dennis Mathew said: (Sun, Mar 11, 2012 09:53:53 AM)

India was once a sellers market, during the initial phase and pre-liberalization era, where companies had to face stiff regulations and legal procedures to start a business in India. THen, were hardly any choice for the consumers as only few products were available and most business were functioning on monopoly. But after the end of the license raj, our market opened up to business from local companies and foreign investors bringing a wide array of products all priced competitively to gain the edge over winning consumers. COmpanies spend a good amount of money in market research and surveys to understand consumer tastes and develop products catering to them. Innovative ideas like TATA Nano were born which were meant for Indian consumers. Introduction of Aakash tablets which were met which huge demands are all examples of cases where consumer demands on product and prices were considered the main factors for development of such indigenous prducts. COnsumers are definitely the king in India. This is seen through the huge rise in consumerism that led to an 18% contribution of the retail sector to our GDP. Price wars in telecom industries were fought to gain consumer acceptance. CSR initiatives are propaged through the business world to gain consumer trust and confidence. All business people know that customer aquisition and retainment are the key successes of their organizations. India, being the largest populated democracy is a market where business can thrive based on these factors. Hence consumer is king!
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Karishma said: (Sat, Mar 10, 2012 04:38:06 PM)

Yes, consumer is the real king of the market. Earlier the companies make the goods as per there choice with limited options, but now with the call of time, companies started knowing the importance of consumer in the business world. Now a days, consumer are blissed with a wide variety of a products, so, they are not bound to buy any particular brand. But the companies needs the support of consumer in order to stand in this competitive market, so for this they are started taking the help of marketing, advertising, survays etc. So that they know, what the customer needs actually in the product. Now the product is designed as per the consumer needs not as per the producer. As now the consumer is educated, smart and knows his rights well. So he is the "REAL KING OF THE MARKET".
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Indelible said: (Fri, Mar 9, 2012 06:06:59 PM)

Consumer is not the king in India rather consumer is made to feel like one. The idea is to make the customer feel that he is king. That is what the manufacturers and dealers have it in their minds. For example, a middle class person has to buy soap as a day-to-day commodity. The person will surely buy it from any of the companies. Now, the company will be the one that suits his pocket and gives him the pleasure of getting something extra. Lets say Shahrukh Khan does a commercial advertisement for a certain soap company. So, because of Shahrukh that common customer buys it as he feels elite by using the soap used by shahrukh. That is how consumer's mind is manipulated to feel like king. So, customer is not the king.
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Roshan said: (Tue, Mar 6, 2012 11:33:03 PM)

I agree that customer are king, because now a days they are highly aware of market they know what to use or not. No company can run their business without customer, they have to depends on customers, if they would not satisfied their customer some other company will do.
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Namita said: (Sat, Mar 3, 2012 11:41:21 AM)

In India consumer are not really the king as market-tiers know that Indians generally opt for comparatively low price,and so every brand from toothpaste to beauty products,they make them cheaper and for this they use the less quality materials,as for ex a toothpaste of 10 rs or a cream at the same price,must not the value of 10 rs as the retail profit and all other costs are mentioned in it and then it becomes of 2 rs and what material we expect in a toothpaste worth 2 rs. so I think consumer are the prey of so much ads and companies are really becoming the king.
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Sreenu said: (Fri, Mar 2, 2012 10:20:25 AM)

Consumers ! They play a significant role in the economic system of our nation . If their is no effective demand that emanates from them , the economy would collapse . However , let's get real ! Consumers are the " KING " on paper ! Various laws have been made giving consumers numerous rights but the laws merely stay on paper. They aren't effective in practical life . Any entrepreneur is not carrying out business to fulfill the needs of the society rather society is only a medium in the name of which he can mint profits and earn himself a luxurious living . Think for yourself, how many business man really think of developing consumer friendly products ! At the end of the day, they will compromise with the quality to bring down the per unit cost and increase the profits ! However, exceptions are always there ! No doubt . I would strongly say, Consumers bear an INVISIBLE tag of being "KINGS" ! They actually are not .
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Saurav said: (Fri, Mar 2, 2012 10:04:27 AM)

From my opinion i don't think that consumer is really a king of market...As consumer is the important in rising and falling of product but the companies don't think about it and they set their product values which every time is not best for consumer...Consumer have to pay that companies had decided.And now days we are seeing that product values are increasing day by day...which is becoming a problem for all the customer..
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Kiran said: (Fri, Mar 2, 2012 01:26:51 AM)

According to me, yes customer is the king, as we know India is over populated country, so m more population means more customers. All the other country take advantage of this, and setup their market in India, as they are aware of India is the best place for selling products as more costumers are available to purchase the product, because at the end it is the customer who is the ultimate end user of any products.
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Messi said: (Thu, Mar 1, 2012 10:26:17 PM)

No way a consumer is the king of market. In this context petroleum is bigger issue now a days to customer. His values and intentions are not even bothered the oil companies only there decison is final when it comes to price and it has also reached its peak in past one year. We don't have any domination through the price hike so as to cut the price which is affordable to a middle class citizen.
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Ruby said: (Thu, Mar 1, 2012 06:39:11 PM)

Yes consumer is god in today's market. If we will not satisfy the consumer or we will not make the product according to the consumer. The consumer will be disatisfied. The profit or loss is totally depend on consumer. If the consumer will not be satisfeid the company may go in to losses, so we can say that consummer is really king of India.
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Shital said: (Wed, Feb 29, 2012 03:52:47 PM)

According to me, customer is not the king, because now a days, mixing in material of origianal products gets increased day by day, and that may harm to normal human being. Customer may consume product by taking faith on seller, but most of time, he may not know about sellers cheating. And even if customer complaint officially, he don't get any action against seller, in this case, customer lost his money and time.
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Vikash said: (Sun, Feb 26, 2012 11:44:20 PM)

According to my view customer is a king. If customer is not satisfied with his vendor then customer leave this vendor, but the vendor can not leave the customer. This line means the vendors can not do any this but customer do many thins. In this sense the customer is king in Indian market.
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Sonu said: (Fri, Feb 24, 2012 05:29:49 PM)

If we see the market value we got that consumer are the king on comparison to others because the totally market depends upon them directly or indirectly to them.The market is goes on by the demands of customers.
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Balamuralikrishnan.C said: (Tue, Feb 21, 2012 06:13:44 PM)

No, because this is a competitive world everybody is willing to provide money for their goods they bought and the services that they experienced. So if i am not willing to accept that the people is not providing the particular service as what i expected, the providers simply neglect to provide the service. so as an individual we cannot enjoy or act like a king in order to get any goods and services. so even today we cannot say that we are the king.
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Pqr said: (Sat, Feb 18, 2012 07:01:47 PM)

Hello friends. According to me. Consumer is a king because he initially thinks about a product that would be useful to all of us and provides necessary requirements, conditions about that product and asks some company to manfacture it. Actually some of them think that the team who designs the product are doing great job but the idea of the product was given by the customer who is "THE KING". He decides the future of the product.
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Ritesh Yadav said: (Sat, Feb 18, 2012 03:38:36 AM)

hello friends , i think customer has been the king since liberalisation in india because that was the time after which customer had alternative because of the rising competition and the mncs entering in the market so there was no monopoly anymore. i would also like make a note that it is not dependent upon how much the customer can spend but depends on how much he needs and want to buy. a customer can be 10rs business giver or 10 milion but he is the one the one who decides what to buy and from whom. that is why the customer is king and will remain until there is such high competition in the market.hence to conclude, a customer, rich or poor, is the supreme consumer of the goods produced by the producers so they ahve to respect their needs and understand their requirements to sustain in the market and rule it.
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Xyz said: (Thu, Feb 16, 2012 11:39:06 PM)

As per my opinion consumers are not always but most of the time king in India. Depending upon their attitude towards products in the market, their likings, dislikings company has to manufacture their products. Also if they don't go side by side to the customers demand it will impossible for them to exist in market. All the important aspects of company like their sales, turn over, good will, profit, demand of their product in market these all depend totally and entirely upon the customers.
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Chiranjbkundu said: (Sun, Feb 12, 2012 11:58:31 PM)

According to me consumer is the real king. A company produces some some product, then the dealing of the product directly depends on the consumers, because if we, consumers, increase use of products then the production of the product gets increased & if we reduce the usage then production gets decreased. So consumers directly control the product and production. So if we get less interests, then production decreases and thus companies will not run at its best. Also if the retail price of any product get increased & we are satisfied with it then it goes on market otherwise if we make any objection about the product's price, then it gets changed after somedays according to our requirements.
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Krs said: (Fri, Feb 10, 2012 02:17:36 AM)

No doubt that consumer is the king in india. the whole economic decorum of the country is the function of consumer requirement and procurement. indian society is based on various aspects such as cultural,traditional,work orientation etc etc resulting in different interrelated tiers. demand forms the basis for the tremendous resemblence and compatibility of the people in the different tiers we know that and demand is the prime characteristic of the consumer.
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Dipa said: (Thu, Feb 9, 2012 11:35:19 AM)

I think it depend up on the person who is selling some thing and his desperate need for money. For ex if a rich person who has more money and a lots of diverted business he will never negotiate for small things k, he will not care. But if a poor person is selling some thing he will look out for a minimal profit and sell a product, there customer is a king. One more ex at big malls customer is not a king, but at small retail shops customer will be a king. Even vice versa can hapen depending up on the need of the person for money or to set up the bsiness at intial stage even a rich can be a servant before the customer.
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Deepak said: (Wed, Feb 8, 2012 05:57:46 AM)

You know as they say "If you will not serve the customer well, somebody else will". That is the quote of UK's second largest telecom service provider which is quiet relevant these days. Before liberalization, customers did not have any choice. He had to use the same product from the same manufacturer. That was the time when a customer was not king. But now the tables have turned. Post liberalization, Many foreign companies invested in our country. Since then there has been no looking back. These companies did everything possible to attract the customer in buying their products. With excellent customer service, quality products, large range of products and timely service, they have been able to make a strong customer base. And, still there is an intense competition in acquiring more market share. This has made the customer king of all. If he is not satisfied with the service of one provider he can switch to another of his choice. Most of the companies now a days manufacture a product after proper research and knowledge of customer taste. Those who don't, are criticized and finally left behind. Customer Relationship Management Softwares help the companies track such trend and liking of the customers. It takes time, efforts and huge investment to launch a new product line. And will be pointless if all these are invested and customers don't like it. The product will be doomed to fail. So, ultimately All the companies make products for the customer according to his liking and that kind of attention and respecet is no less than of a king.
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Amandeep said: (Tue, Feb 7, 2012 12:54:32 PM)

I think consumer is stand mid point consumer is king or not. It is depend on the situation, demmand of the average people and product quality if we see it from various angel then we reach a solution. I think 65% is king.
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Debanjan Chakraborty said: (Fri, Feb 3, 2012 12:05:18 PM)

Necessity is the mother of invention. The customer who brings the demand for new items as well as demand for its flexibility is the basis for producig that item upto the topnotch level.Demand versus supply is totally now a days depends upon demand. If you see that which is the most influential cause for inflation, you will observe that consumer who consume plays the most important role in this case. So, It is true that our consumer is the key to turn the market. Take an example of Maruti 800 who took the 6 times best seller award in India in car Industry which was not possible if customer didn't like it. If customer don't buy products of a company then it will have shortage of cash for this company and the same time the company needs to borrow money from the bank to meet its financial targets by taking new projects. if the company doesn't successed to sell its product now in the market then again its capability to payback the loan to the bank will be in danger which creates a paralystic situation for the bank whose direct impacts shows on the life of common people having the form of repo rate or reverse repo rate. So, customer plays a very vital role to control the market.
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Nanu,Kalyan said: (Mon, Jan 30, 2012 09:22:01 PM)

Customer is really the king of the market. All businessess, market totally depends on consumers. Types of product, prodution level, prices of product are all based on consumers need n interest. If all these products factor are nt acc'g to consumers interest no one is going to buy it thereby suffering loss. Companies can stand still in the market only if they satisfy their prospective n existing consumers.
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Puneet Sharma said: (Mon, Jan 30, 2012 09:02:14 PM)

Yes I think that customer is the king. Because he is the person who creates the demand, if the marketeer is not able to influence customer to buy his product then it is unfavourable for him and definately the marketeer will out of the market and will not able to survive. So we can say that without satisfying the customer no1 stay in the market so ultimately customer is the king.
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Saroj said: (Sat, Jan 28, 2012 08:22:24 PM)

I appreciate the point arun sharma has raised. There was a time when people use to book cars and bike months before. But now scenario has completely change. (unless a new product has been launched and they not have been achieved their break even point). Cars are available in the show room just go and select what you like. So point is clear that customers are the king.
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Saroj said: (Sat, Jan 28, 2012 08:16:39 PM)

I completely agree with this point, that consumer are king. And it is true not only for Indian market but in all markets. If we look few years back there was a such scenario that there were few govt company for any product and they were having monopoly. But now the market has changed. Now customer have open option they have an opportunity to select one from many. Taking this fact in consideration now a days many company are offering tailored products to their customers according to their personal and unique requirement. Even few years back this was done only for niche market but now a days these services are provided for large customer base also. Like for example icici a company with a very large customers base but htey do also offer a wide variety of products that could matches their requirement apart from that they also offer tailored products. If see the marketing theory, then initially production concept which said that produce more, increase economy of scale and reduce cost so that more and more customer could afford it. Then came product concept which says if you are producing a good product then it will definitely be successful. But if your product do no update with time then it will not sustain for long. After this came selling concept which says produce products and sell it in any possible way (customer need was completely) ignored. Then came marketing concept. This was the first modern concept of marketing which says that find the need and requirement of customers and fill it by making such products which best matches. In this the main central focus was on customers. After that came holistic marketing which was in precisely is considering for all, for consumers, for employees, for overall company. So ultimately if a business want to be successful in this competitive market it will have to take customers as king.
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Rukhsana said: (Sat, Jan 28, 2012 03:57:02 PM)

Yes, it is the buyer's market, if not then the manufacturing companies would not be operational.It is on the demand of the consumer that companies hire top actors/actresses to promote their products. It is on the demand of the consumers that promotional campaigns are also made. All types of promotional ads are made for rural/urban, this definately shows that a consumer is the ruler.
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Divya said: (Thu, Jan 26, 2012 12:20:55 PM)

Yes I do agree with it customer is now treated as the king as it is only way to judge the products and rate them according to their preferences. ! it also helps the companies to improve their products according to their customers needs. !
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Mayur Sharma said: (Sat, Jan 21, 2012 05:46:57 PM)

Hello friends from my point of view, The above statements also fitted to the concept of "COIN HAVE TWO FACEs" in the very similar way I also conclude from the above statement. Let me explain them clearly so let us firstly take a look from the postive side i.e. agree with the statement as we all well knows about the TATA GROUP yeah we can definatly can easily say that it is made for consumers as they have almost acquired the whole business area in Indian industries the firm made for the people of India. It is the only firm which uses some of their profit funds for the well fare of Indian societies also in defence area. But if we go to the negative side then the consumers are just the toys for the business world. The mixing of chemicals in food products, medicines, clothing, etc. Only for earning profit they do not care for the result of such spoiled materials. Just using the custmer for earning great height. So these are the two scenario's of industries.
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Monali said: (Sat, Jan 21, 2012 03:11:53 PM)

Companies don't consider them as a king, companies are forced to treat them as a King because if they don't satisfy Customers who would buy their products. So indirectly willingly or unwillingly they have to treat the customers as King, otherwise they won't be able to retain their customers. And Companies just want to sell their products may it be ethical or unethical ways.
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Anskr said: (Fri, Jan 20, 2012 11:57:49 PM)

In my view, no one is, by default, a consumer or a producer. A person who consumes something, on the other side, may also be producing something which has to be consumed by some others!So if we consider a consumer to be playing a role of a king in a system, in the same time, the same person is like a 'beggar' in another system. Its a matter of "symbiosis". Consumers have to depend upon producers and producers also can't neglect consumers.
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Durgesh Kumawat said: (Fri, Jan 20, 2012 02:34:22 PM)

Yes, I agree with statement that consumer is king in India. We can see from a pen to big machine, every product has a range a low price to high price of same product. This shows that consumer's demand and need in India is considered at top priority as ultimately they are king who decides which product is good. Every upcoming company in marked should have the knowledge of consumer's taste if it want to survive.
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Karuna said: (Fri, Jan 20, 2012 12:43:24 AM)

I strongly agree to the statement. Consumer is the king because if any buisness is running successfully it is only because its customers are satisfied. If there is no satisfaction consumer may go to the another better option and find good results. Moreover Buisness is done by keeping in mind that they provide all the facilites required by the consumers and satisfy their needs in order to earn more profit.
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Devesh Jain said: (Thu, Jan 19, 2012 05:45:15 AM)

Hii everyone We can justify this topic from two different aspects. (1)Considering 18th century, when British ruled on India as well as on many countries. British can be considered as King and other can be as consumer. But at that time king was not keen to take care of their consumers, so finally they had to gone away. Hence, we can say "Consumer is the king". (2)Now, in present scenario, though there are many mammoth companies but their first priority is consumer satisfaction. If they are not willing to do so, they can be ruled out.
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Delson said: (Tue, Jan 17, 2012 06:11:01 PM)

Thanks for all your valuable comments. I was going through this topics and thought I could also contribute a bit. In this modern era, customers are treated as the king of any business. All products and services are made based on the tastes and preferences of customers. Otherwise any business firm cannot be survived in this competative market. Each and every business firm should be customer oriented and they are capable enough to meet the requirements of the customer. Otherwise they go for another product which satisfies their needs. Majority of the business firms utilises a large amount of funds for research and developments in order to find the changing tastes and preferences of the customers and also to find new products which are to be accepted by the customers. I would like to end up my point by saying that customers are the king of business.
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Sanjay Dudani said: (Sun, Jan 15, 2012 02:54:07 PM)

Yes, I think in the present age of competition between the big retailers and small ones the customer is the KING to choose between them i.e. whether to go in malls or in a nearer small shop.
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P.Nishi said: (Fri, Jan 13, 2012 01:31:37 PM)

Yes, in commerce there is a say that "consumer is the king". Without consumer there is nothing possible. First of all there is no business itself. Then there will be no profit, earning, sale, buying, trading, transaction, market, etc. If these are not there then we should also think that how many of them will be without job. This will reflect the economic growth. We should think that how the businessmen are profited because of their consumers only. If consumers are satisfied then only the products can be sold. Therfore consumers are the kings and they must be honoured properly. Whatever they feel and want should be brought then only they will be satisfied in return there will be profit which is most important for the country also.
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Urmila Singh said: (Tue, Jan 10, 2012 03:52:27 PM)

Yap I also agree with this close that consumer is the king in India because today's market is globalized and maximum consumer have good knowledge about product so in this bigger competition consumers have many choice he or she can easily switch for another product if they are not satisfied so each n every industry conduct survey to no about the customer preferences if they can't do this they can't survive in the market so finally consumer is the real king of the in Indian market.
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Arpit Seth said: (Tue, Jan 10, 2012 11:29:40 AM)

Yes, I agree that Consumer is the "King of the Market", Because now a days the product of Companies are designed according to the needs and wants of the Consumers.They produce their product in the way the consumers like it. Their is tough competition in the market and for Companies to sell their product, they have to attract many consumers.So, the change in needs of the Consumers would surely change the products of the Companies. Government too have taken initiative in this respect by providing various Consumers Acts Laws, which allow us to complain against companies in case they cheat us.
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Sethusharma said: (Mon, Jan 9, 2012 07:12:21 PM)

India is called the buyers market. The economy of the country depends on the buying power of the country. We as a customer has a lot of choices now and hence can be called a king if we judiciously and prudently select the product. It all depends on the customer whether he has to be the King or to be fooled.Citing the example of Car we are fled with the options to buy depending on your budget. Same is the case with all products except Petrol. It is the seller who can definitely loot the people if it is monopoly something like petrol.Last but not the least we should always understand that the sellers are also not running a charity organization. Also the middle men to be avoided to get the maximum benefit to both the customer and the actual manufacturer.For eg: How much do a farmer get for a kg of beans when we pay Rs. 20-30/kg- max Rs. 7/kg and the balance is looted by the middle men.
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Maks said: (Mon, Jan 9, 2012 08:25:41 AM)

According to me in current scenario we can easily fragment the market into perfectly competitive and oligopolistic so in case of perfectly competitive market customer is the king and to satisfy his needs and wants companies came with the concept of customization for example dell Mc. donalds etc. because these firms are operating in a perfectly competitive environment where as if we look at oligoplastic environment where the suppliers are very few then we can say that customers are not king because for an example if we look at the petroleum only then the major suppliers are OECD countries and they are not doing anything to attract the and here the customers has to buy petrol at whatever price they are offering so here we can say that it entirely depend upon market structure also.
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Vivek said: (Sun, Jan 8, 2012 08:38:42 PM)

I think the way companies serve their customers depend on the type of industry they are in. In the products industry, ex. If we consider the FMCG sector, there are a lot of intermediaries between the manufacturing company and the consumer. So there is little that they can do to serve the 'king' better. Most of the customer's experience will depend upon the quality of the point of sale. If we consider the services industry, ex. The private banking sector (slowly the public is catching up, though a long way to go) , they really treat their customers as king. So, it really depends on a wide range of factors. Today, given the wide variety of choices, the companies esp. In the Indian context are giving more and more importance to the needs of the customer. This is not their initiative, rather they have been forced to realize the customer's importance due to the increasingly competitive scene. This is in stark contrast to their western counterparts. So, customer is slowly on the path to become king but definitely not reached that level yet.
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Poonam said: (Sat, Jan 7, 2012 09:55:07 PM)

Iam totally agree that consumer is the king in India Before 1990's in India there was the presence of very few companies mainly private manufacturer,who dominated the indian market .But now scenario has changed,customer has a lot of choice in front of them ranging from apparels to consumer durables. Earler,our market was "PRODUCT CENTRIC"i.e need arise on the basis of product but now indian market has become "customer centric" i:e product are developed on the basis of what customer want. This is only because of incresing awareness among people,increasing income level and changing lifestyle of Indian women. Our constitution has established CONSUMER PROTECTION ACT in 1986 in order to protect the right of customers against any unfair trade practices.This act explaind various rights of consumer. SO now its time to get ourself well acquainted with it and fight against any unfair trade practices .
Rate this: +6 -2

Pasha said: (Fri, Jan 6, 2012 05:39:02 PM)

I agree with the fact customers are king. Many companies are offering new products and new offers to attract customers and earn profit and by choosing those offers customers are also happy... who will be not happy when it comes at a low cost. So, I agree with it.
Rate this: +0 -3

Manju said: (Wed, Jan 4, 2012 11:45:24 AM)

I do agree with the statement to a certain extent. 'Customer is king' policy is taken by the companies in order to attract customers. There is such competition in today's world that in order to succeed the companies have to draw new customers as well as maintain the existing ones. So the best way is to please the customers. This is the main reason why there are home deliveries, discount sales and lucky prize draws. More over each company before launching a product does a market survey in order to find- the requirements of the customers, what additional features should be added in the product to make it more appealing, the type of customers who are expected to buy the product, if the product can with stand the market competition etc. What I mean to say is that all the calculations are made based on the customer. But it is also true that the ultimate aim of the company is to make profit.
Rate this: +11 -4

Anish said: (Fri, Dec 30, 2011 07:50:07 AM)

In the way I think. Consumers are definitely the king, as far as Indian market is considered. Consumers have limited options in the market and they are interested in that option which satisfies their needs in the most economical way. Once they find better option in the market, they turn their way. Hence the producers have to go with the nature of the customer and the alternatives in the market.
Rate this: +4 -6

Shantanu C said: (Sun, Dec 25, 2011 02:10:01 PM)

For me, 'the consumer is a king' for any enterprise only when that enterprise is in developing stage in business, like every business or brand starts there new product in cheaper or reasonable price but as soon as there get established with that product in market and in the mind of a consumer, they start increasing its price, exponentially, As lays, coca-cola and many others did. This business tactics works for any Indian or non-indian company. And also the purchasing capability of a cunsumer or consumers is not as organized as the selling capability of any enterprise is so in the end I would conclude the costumer is 'NOT a king', they are only projected as king to get trapped in the organized tactics of Business.
Rate this: +3 -8

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