Is the Consumer really the King in India?

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Ninad said: (Tue, Apr 12, 2016 11:29:58 PM)    

I think due to industrialization, technological advancement, and globalization, a lot of variety of products are being offered to the consumers. Consumers have the flexibility of consuming products of their choice irrespective of their location (thanks to online shopping) and at a standard price. The consumers are the people who make or breaks the business. They are the reason companies flourish or fails. For example, consider coca-cola, now everyone knows that consumption of carbonated drinks causes health issues in the long run but as far as consumers are buying it, manufacturers are producing it. Another recent example would be Patanjali products. When they came into the business, not many people turned towards their products. But as the days passed by, people understood the benefits of their products and now Patanjali is a billion dollar enterprise. So, yes, I do feel that consumer is really the king in India and the driving force which can make an impact on company's future.

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Amol Goel said: (Thu, Jan 28, 2016 12:39:26 PM)    
The basic requirement in economics is supply and demand. Each is dependent on the other. However I believe it is the responsibility of the producer (supply) to create the demand by the consumers.

Consumer makes or breaks a product hence it is essential to keep their requirements in mind but having said that as steve jobs said "People don't know what they want until we tell them so".

Hence in my opinion, consumer isn't the king but rather the queen. She doesn't get a say in how kingdom (business) are run but without her, there would be no more "running of kingdom (business).

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Priyanka.Hk. said: (Wed, Jan 27, 2016 02:07:06 PM)    
Consumer is the king in the market. It is true I will agree with this point because without consumer company it may be long scale or small scale they cannot survive in the market. Consumer is the one who select the best satisfied product and help the company product to come up in the market.

Consumer as right to decide which is good for them. On other side consumer is treated as salve because for example when we see in public places like bus stand railway station there is no proper service to the customer it is like a coin having two face.

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Yash said: (Fri, Jan 15, 2016 07:29:39 PM)    
Hello all,

I am Yash. India, country having world's second largest population. Hence it is very logical to say that targeted market my companies will also be large. And we also know that there are many companies in a same genre to cater to such a huge population. With many companies to choose from market becomes the decision maker in terms of price. Hence we all can agree to a point that consumer has a significant role in deciding price levels.

I would like to state a recent example of Nestle Maggi, the total business of Nestle India was struck with the event of higher levels of MSG found in Maggi. Share prices dropped by nearly 20%, the stock from retail stores were called back. This have been possible because of the consumer support. The regulators in India are were strong because of democratic Indian consumers.

Consider an incident where a consumer is cheated by company. Let us see the situation from a consumer perspective, he can definitely go to consumer forum and lodge a complaint against retailer. He can use different social sites like Facebook, Twitter and show people the fraud made by retailer/company. With the advent of Right To Information and similar act consumer now has more power than before.

We all have heard the saying, "Boond Boond se ghada bharta hain", makes consumer the King in India.

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Amol said: (Sat, Jan 2, 2016 03:10:20 PM)    
Hello everyone.

I think the all companies have made customers king because we find many competitors in market and the competition has made them king of the market. The numbers of products are available in market and they have a choice and this is the main point that made customer king.

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Parul said: (Wed, Nov 11, 2015 10:00:01 PM)    
Yes it is a true consumer is a really consumer is a god of our India. Because India is depend upon consumer. In India government also depend upon consumer. Consumer gave the taxes of India government as well as state government.

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Sahibheera said: (Tue, Oct 13, 2015 09:47:38 PM)    

My name is Sahib. In my opinion consumer is the king based on his tastes only the companies will get an idea of how to manufacture the products. Based on the nature of buying only the brands which are good can be known to other people. We can take network providers like Airtel, Vodafone, reliance their extent or quality of service can be determined by the people who are their customers.

Not only in this case to do a good business in any field like cars (Maruti, Hyundai) etc, electronics, clothing etc. In any of these products consumers are necessary in order to know how to develop their business based on consumers thoughts and tastes only it is possible.

Therefore consumer is the king. And also it is the consumer who immediately buys a product after seeing the ads given by the companies.

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Trevor Takunda said: (Tue, Oct 13, 2015 01:16:31 PM)    
Consumers are not viewed as kings because the producers are the one which determine the price. Some firms stand as oligopoly and they avoid competition among themselves by stating the same price on the goods they produce.

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Nithya said: (Mon, Oct 5, 2015 08:01:46 PM)    
Yes. Customer is the king to business point of you but create like this business ethics there are create desire to customer.

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Swati said: (Mon, Oct 5, 2015 10:43:53 AM)    
Yes I agree that customer is the king in the market nowadays. Now globalization has made the world to a very small place. Many companies were there who are competing among themselves to make there stand.

In this situation I think the thinking and liking of the customer plays a vital role in survival of any company in the market from statistic also we can say that new and more authentic products are replacing various old product like for example the previously used shampoos like clinic plus is now replaced by many new products like Tresemme, L'Oreal etc which customer find more satisfying than clinic plus.

So I agree with the point that customers are the king who decides the future of any product in the market.

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Jeetu Saini said: (Wed, Sep 23, 2015 05:46:49 PM)    
I think customer may be king or may not be. If customer is really a king than why all the banks and financial institution are closed on second and fourth Saturday in a month.

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Rahul Rai said: (Wed, Aug 19, 2015 10:09:56 AM)    
Hello friends,

Looking the present scenario in the market the same product is made by many different company and if the customer is not satisfying the product from one company the customer is easily choose to the product of another company and this make the customer to be a king.

Lets take a example, SBI, ICICI and HDFC banks are in competition to provide more facility to customer they continuing launches new apps that makes banking more easy and not to visit to branches of the bank.

The same competition in the automobile industries like Tata, Honda Mercedes BMW these company always try to provide more and more feature in there vehicle. So the customer is free to choose according to their choice and this makes customer to be a king.

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Harry said: (Fri, Jun 12, 2015 05:26:02 PM)    
It is true that the customer is really the king in India.

We can take the example of Maggi.

Now the people have stopped consuming it due to the high quantity of msg and lead in it. And we can see that within few weeks only their sale as well as the share price has gone down drastically therefore this is all because of customers only.


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Surendra Kumar said: (Tue, Jun 2, 2015 10:52:35 AM)    
Consumer is actually not the real king in the market except market of few products like Ayurveda or organic agricultural products. For the consumer to be the real king in the market it is necessary that the supply in the market should emerge from the requirements and choice of the consumers.

In the developing countries like India demand is emerging from what is available in the market. Most of the products are purchased by the consumers based on the thinking what their neighbors are purchasing. Also, there are many products in the market that signifies the status symbol like freezer, home theater, dining tables etc and the consumers are ready to purchase these products even without having much demand.


Although the consumer is not the real king in Indian market however, there is not a complete lacking of the choice of the consumer in the market.

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Ashwin said: (Thu, Apr 30, 2015 11:03:29 AM)    
Based on facts and general opinions, consumer is partially the king, moreover I would say that if 13% country is rich only then they have enough money to go for substitutes and choose and mostly they fall into urban areas and rural peoples when do not have enough for their survival how come they can choose between products and moreover in rural the said consumer forums are not available. And we say 68% is on agriculture.

Analysis : King the term means he can't be fooled if then the punishment is ready to be given. Do you find this in Indian scenario where you keep fighting with seller and end up with disappointment.

Thank you.

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Sivaprasad said: (Sun, Apr 12, 2015 10:56:58 AM)    
In my point of view consumer is not at all king in the market, he only driven by the retailer, because retailer attract the consumer in attractive way by fake advertisements, ads on news papers etc. These are not 100% true. They create their products as brads, then consumer is forced&attracted to by it.

For example a brand like Jockey, Levis etc even it is too costly than also people showing more interest to buy it because it is a brand in a market. If the same product available in the market with low cost with out any brand than also people are not interested in by those products. There fore in my point of view consumer is not at all king.

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Jeet said: (Sun, Mar 29, 2015 08:12:49 PM)    
Hello friends,

As the population density of India is very high, means large number of people living at particular area lead to more consumption of product this will lead to rise in, economy growth. This make high GDP. Thus consumer is really the king of India.

Moreover, different MNC Threw FDI wants to invest in India this show that Indian market is really strong. Also, at present more then 40% Indian are youngster, they want to deal with new technology, &this young consumer lead to more technological development.

At last, I want to say that consumer make Indian GDP high as well as more technological development also. Thus, consumer really is the king of India.

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Sanjay Kumar Negi said: (Mon, Mar 23, 2015 02:11:12 PM)    
Yes, you are right consumer in India is the king. Many times in India because of no awareness consumers face a lot of problems but if they know about the online consumer forums and if they face any problems. Consumers in India has lot of option for researching, buying and taking the right decision on products, services and brands.

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Prashant said: (Sat, Mar 14, 2015 04:07:37 PM)    
Hello everyone,

As all of you have written your opinion, here is mine. According to me the consumer is really a king these days because in the modern world the consumer is having so much options to choose from and that is the reason the manufacturers are manufacturing according to the desires and the demands of consumers, cause if they don't, sooner or later they will be losing consumer's preference. So in my opinion consumers are the king in India.

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Vikas Kumar said: (Thu, Mar 12, 2015 08:16:52 PM)    
Hi everyone.

In India due to unemployment number of sellers increase day by day, so that there is more number of sellers in the market called "BUYERS MARKET", so in India when buyer want to buy any product then he compare product in each & every shop in the market where he found same product at cheaper rate he buy from there. So we called 'Consumer really the king in India'.

Thank you.

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Anu Brahma said: (Fri, Feb 20, 2015 09:38:20 AM)    
Gone are the days when we use to say Customer is the King. As the competition is increasing and its a dynamic world, its high time we need to think logically and intelligently.

Now the new concept has arrived, employee first then comes the customer. Because if the employees are given the first priority and their needs and wants are satisfied well by the organization, then the happy employees will in return serve the customers well, which will make the customers happy by their service and in return this happy customers will bring more customers to the company.

In short customers will come and go, but employees are the permanent and important asset to the organization and we need to take care of them, in return they will take care of the customers.

For example, south west airline is one of the most successful and profit making organization as they follow the same concept of employee first then comes customer.

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Aishwarya Balakrishnan said: (Sun, Feb 8, 2015 08:22:47 PM)    

According to my view consumer are just manipulated as king, in reality they are just cheated. Any way the taste and preference only drives market but the advertising methodology is very high and fake now-a-days.

Though in service sector the smooth relationship towards the customer plays major role, but somehow the people gets attracted through the offers which are really not viable and pays whatever they charge. Hence the consumer must think laterally before purchasing anything.

Hence in Indian market consumers are really pretended to be king but actually not.

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Ansh said: (Fri, Feb 6, 2015 01:29:08 AM)    
Some of the consumer just only Purchase some goods as it is heavily advertised in media. Thus, Consumers always get humiliated by the marketing Experts. The Consumers always try to think about Product details while making a comparison among two or more products available in the market.

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B Zaffer said: (Thu, Feb 5, 2015 09:24:21 PM)    
Is the Consumer really the King in India?

Hi to all,

Without consumer there is no business. Directly or Indirectly everyone is a seller and buyer.

Earlier in history before money comes there was a system called Barter system which means exchanging goods against goods. At that time no one was king. But in this modern world taking money from consumers is not so easy why because nowadays consumers started analyzing the market, they also started researching on the products. Even from one rupee chocolate to million rupee product. Many of the products which has not satisfied the consumers became out of market.

If they are not satisfied the products will not be stable in the market. So consumers are real kings.

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Ankush said: (Thu, Dec 11, 2014 10:56:57 PM)    
Hi all,

According to my opinion yes customer is the real "KING" of the market. Nowadays most of the companies have there R&D dept. To design there product as per customer requirements but if companies doesn't does so companies will have to bear loss in there business.

Like, Nokia: If you see last 10 years history of the company one of the highest mobile seller company in India but just because the didn't consider customer requirements. Now these company is take over by MS as well as we have another example of "MOTOROLA".

Before 7-8 years ago Motorola was the best brand in the market but again they didn't do R&D on there product and that's why now days very less people knows this brand in the market.

So yes that's right that customer is the "KING".

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Senthil said: (Wed, Nov 19, 2014 07:59:28 PM)    
In my point of view, Consumer is the Fool. Because Producer, Marketing people are making them confused and picking up their money from their pockets by using their eyes ears and teeth. Finally the so called king always working for money as Slave.

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Tushar said: (Wed, Oct 29, 2014 10:23:38 PM)    
In today's world, consumer derives the market forces. Various companies firstly identifies the need of the customers then they produces the product or services which matches with the needs of customers or consumers.

Although, Traditional concept is bit different, it focuses on offering the same product to all consumers. Ex. Ford Model T(Car).

But, today we see highly customized services and products are being provided to people. There is a term called "Consumer is the king". i.e. produces what the consumer is required.

Today is the world of competition, every company is trying to satisfy their customers by offering what they want.

This competition is more in the private sector in India. But if talk about the Govt sector of India, it as same as it was 50 years back, Long waiting cues in banks, Govt Hospitals, etc.

But yes, today consumers is really the king in India.

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Gandhi said: (Sat, Sep 27, 2014 12:32:40 AM)    
Dear All.

I agree with that consumer having lots of option in product in case that product belongs to perfect competition or monopolistic market and I think any product which not belongs from monopoly market structure like Indian railway, OPEC etc consumer having no any option. And the word king means 'A person having power every where' so I can say that consumer is not a King.

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Niladri Sarkar said: (Thu, Aug 21, 2014 12:38:47 AM)    
Customer is the king, without this we have no existence. Every company design their product solely depend on customer choice, to fulfill customers expectations. Always company gives training their staffs to develop customer friendly attitude. Customer has a wide variety of choices he/she can switch to other product. Company invest in R&D for developing new products. It means always you have to show extra careness to your customer though you really not. So customer is king in any field, in any place.

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Maduri said: (Fri, Aug 8, 2014 12:56:02 AM)    

In my opinion consumer is the king based on his tastes only the companies will get an idea of how to manufacture the products. Based on the nature of buying only the brands which are good can be known to other people. We can take network providers like airtel, vodafone, reliance their extent or quality of service can be determined by the people who are their customers. Not only in this case to do a good business in any field like cars (maruti, hyundai) etc, electronics, clothing etc. In any of these products consumers are necessary in order to know how to develop their business based on consumers thoughts and tastes only it is possible. Therefore consumer is the king. And also it is the consumer who immediately buys a product after seeing the ads given by the companies.

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Thyagaraj said: (Tue, Jun 24, 2014 06:11:30 PM)    
Customer is the king of market because any company depend upon the customer. All the success stories emphasize the fact that effectiveness of any marketing effort lies in the accurate identification of the consumer's needs and satisfaction through service delivery. The present statement arise a very important and common topic for group discussion "Is the consumer really the King in India?". Consumer is responsible for driving the market forces. For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hyundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.

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Bakul said: (Sun, May 25, 2014 08:57:48 AM)    
Hello friends,

We are living in fools' paradise by saying customer is king. Cheating other person in business is to be considered as smart move. Income tax raid and declaring black money is a status symbol in our society. Grocery shop owner is giving us inferior products, outdated products, charging more than maximum retail price as normal /routine business transactions. He does not have fear of law enforcing agencies or even god.

Dear customer, you have to be very careful while buying any product and do not expect services as promised. The days are yet to come.

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N K Jayaraman said: (Sat, May 10, 2014 06:53:03 PM)    
Dear All,

Consumer is the real king in Indian market. If any person/firm or company wants to make profit for himself he has to satisfy the consumer's needs first, by providing quality goods and services. If only there is a win win situation for the seller and buyer, the quality of products or services improve. Consumers are conscious about their needs now and they get the best from the market because of the competition. For surviving in the market for longer duration, the sellers appease the consumers by giving quality products, services at competitive prices. Advertisements, publicity given through media, satisfied consumers etc only take the companies to newer peaks. Hence consumer is definitely the king. Corporates who have understood this funda satisfy consumer needs and also increase their kitty.

What is wrong in that. In the process economic activity also booms and the fittest survive. Informed consumers also get best of the world at the least exchange value.

Thank you all.

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Rajvee said: (Fri, May 2, 2014 01:10:41 AM)    
Consumer is responsible for driving the market forces.

For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.

Very business house has one motive and that is to earn profit in addition to building a good customer relation. They are spending lots of money to understand consumer choice and demand and accordingly they produces the gods. Before launching the product into the rural market, many research is being carried out to understand the demand of the customer.

This itself proves the strength of customer which any organisation can not overlook. Today there are many products available in the market and the customer can easily switch over to the other product if he is not satisfied. The market is driven by the customers rather than producers thus at this stage market segmentation techniques will play an important role to catch their customers back.

However, in some of the cases where monopoly exists, the customers has no choice but to accept the product as supply by its manufacturers. However, due to globalization and entrance of MNCs & FRT in our Indian market, the extent of competition has increased considerably and now the customers have multiple choice.

If an organisation if failed to understand the needs of customers and failed to produce the product as per the demand of the market, it is definitely going to hurt the main object of the organization i.e. to earn profit. For this purpose several organisation has introduce the concept of supply chain management. Government has also passed the law for protection of the customer, which reveals the importance of customer.

So in my opinion for "Is the Consumer really the King in India?" customer is really king, as customer will not change its demand but the company has to change its product according to the taste of the customers.

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Ordinary said: (Wed, Apr 23, 2014 03:05:40 PM)    

Customers the king, in India? Who are you kidding ? when you go out to buy a product. You compare. Then finally establish your decision. But how many of you know that half of the things we buy though claimed to be imported are worse than the same products abroad. Yes we understand that without any customers there is no business whatsoever and this they know too. Then why don't they improve our products?

Why is it that we get adulterated food and and unsanitized hospitals ?

Lake water instead of clean drinking water?

I'll tell you why. Because thats all we have.

For a country that was placed 7th for spending large amounts for ammunition in 2012 I think our needs and safety comes second.

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Nupur Khanna said: (Thu, Mar 20, 2014 03:19:09 PM)    
I don't think that consumer is the king? these are just words to say that consumer is the king. Inflation is the king now. It is driving us. We can take the example of gold, its prices are forcing us to buy it or not, even if we need to buy it we cannot buy.

The king is the market and its prices not us. We are being driven by it.

We are not the king.

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Archana Rapate said: (Thu, Mar 20, 2014 03:10:13 PM)    
Yes, It's true because consumer is the assets for each company those who launches their products. Without customer no products will be sell. No profit for any company those who are launching their new products.

Without Consumer, No Advertisement, No business, !

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Snehal Mule said: (Thu, Mar 20, 2014 12:12:41 PM)    

According to me yes consumer is king. Because product first preference are consumer, every time consumer need to something is new it means innovatives product he wants, thats why production management do hard work and fulfillment of consumers needs. Some companies give different different discount prize money gifts thats why increase the sale of a company and company get higher profit margin. For eg, Buy one get one free or buy two get two free.

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Lakshmi said: (Thu, Mar 13, 2014 11:28:26 AM)    

In my point of view, I want to say customer is the king in India (in other countries also). Because the growth of any company will entirely depend on the need of a customer. If its not satisfied, then there won't be any growth. And now a days, each and every company is offering some discounts to have better growth, that means it is indirectly motivating the customers to buy their products. And according to the customers, and their lifestyle consumers always modify their product quality, and the cost also. So, customer is the king of India.

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Sai said: (Thu, Mar 13, 2014 11:17:52 AM)    
Hi to all,

According to me, its entirely depend on the people i.e., may be either customers or consumers. If the customer is strong enough, then we can say customers are the king. Otherwise, if the customer is not having enough strategies, to get his or her rights, then obviously consumer will be the king of India. And sometimes its the defect with the policies also.

Thank you.

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Vicky said: (Thu, Mar 13, 2014 08:08:22 AM)    
According to my point of view consumer are the king or may be, consumer known how to enhance the quality of the product to selling it to the customer, if the customer or consumer do not satisfied with their product. Then the product maker become in loss, so real king is consumer who runs the product.

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Narendra said: (Tue, Mar 11, 2014 02:42:41 PM)    
Hello friends,

I want to say that consumer is a king in present global market. Now a day consumer are more aware of their rights, consumer have multiple choice for products, if the product does not satisfy their needs they will go for the another product, it is pretty understandable if someone wants to make a business he has to treat consumer as a king and increase the quality in his product.

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Vijay Kumar Yadav said: (Tue, Mar 4, 2014 09:19:13 PM)    

I am totally agree with this point that the consumer is really a kind in India. We have the power to change the fortune of any company. Because of the consumer, Reliance is Reliance and Tata is Tata. Consumer play the significant role in companies growth as well the consumer is reason behind the failure of the company. That's why every company today is focusing so much in to analysis the consumer mind and their need. The success of the companies depend upon the loyalty of their consumers.

At the time any company have a state of mind that they can produce any product and consumer will or they can think that they can cheat the consumer then the they are going to last stage of their business. Today consumers are aware of every company product and their brand and they become so sophisticated in their choices.

Thank You.

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Tista said: (Sun, Mar 2, 2014 08:49:54 PM)    
In my opinion consumer is not really the king in India. It is infact the advertisement and publicity campaign who are the real king in India they are the ones which attract the consumers and make them buy things sometimes even unnecessary ones all on the basis of advertisement. Then there is the brand value even if a good brand decides to create a utter useless product people will buy it.

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Harikrishnan said: (Sat, Mar 1, 2014 05:14:42 PM)    
Good evening.

Yes customer is the real king. The way we satisfy and make them easily available in the product the demand for most of the customers believe int their BRAND such customers are called premium customers.

And other type is the customer who believe in the PRODUCT,

Even though the brand changes frequent. So based on the service, quality, price customer changes their loyalty and change their brand "PURCHASING POWER" of buying the product DEFINITELY CUSTOMER IS A KING".

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Amrita Guha said: (Thu, Feb 27, 2014 06:46:57 PM)    
I think the consumers are the king in India because we are the people who are buying or consuming something that is we are actually giving at least 2% to 3% to the nation. If we don't consume then the producers will not be able to produce. That means directly or indirectly we are the king i.e. consumers are the king in India.

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Sandeep.P said: (Wed, Feb 26, 2014 09:18:01 PM)    
In my opinion consumer is the king in Indian market. The post globalization era marked a competitive economy which resulted in more options and choices for the consumers. They could bargain and buy any commodity only if they liked. There is no pressure on them to buy a commodity forcefully. The activities of consumer forum have given more powers to the consumers. The moto jaago graahak jaago itself is a true inspiration for the consumers. The forum and consumer courts protects the rights of the consumers.

Hence in my opinion consumers are the king of Indian market.

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Mugdha said: (Wed, Feb 26, 2014 06:10:28 PM)    

We live in a country with population over a billions where we can find diversity and hence is the best place for selling goods and services. In resent years with development in science and technology and with the incorporation of concepts like globalization and liberalisation undoubtedly a great number of options are now available to the customers.

But at the same time it is also true that the customers are also manipulated for the profit of the organisation. They keep in mind the requirements of the customer not because they consider us as king but for the sake of their organisation. Consumers are not treated as king but certainly as a target to whom they want to impress and sell their goods.

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Jayasrinagisetty said: (Sun, Feb 23, 2014 09:39:41 PM)    
Hi guys.

As the discussion is supporting that consumer is a king I would like to speak a few words on this discussion.

If consumer is a king why he himself is suffering with the present increase of prices. Is he himself ruling that much badly to suffer himself?I want to simply quote that as much he has the part of role of a king that much he is the servant of the same market. Money is a good servant but the bad master in the similar way I think consumer's role is enacted in the market.

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Bmgindia said: (Sat, Feb 22, 2014 07:10:07 AM)    
Consumer is the king to drive the Indian market; so, it is essential to transform the demand, needs and expectations in the form of product. Lean management and six sigma consultancy are being outsourced by major players of trades to ensure the best return of investment.

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Rashid Khan said: (Fri, Feb 14, 2014 07:19:45 PM)    

According to me we can't said directly the consumer is the king or not, it basically depends upon the market type to which we are concerning, the king means has full right on the product as to decide the price of product and much more thing to be considered. As if we can see only one face of coin by saying the consumer a really king. It sometimes happens when the matter coming to services and other thing, let us take an example : you have gone to buy an appliance of any multinational company, if you think you are really a king so say the manager to give a discount of 50%, I think the answer of manager is like, go and get money first then think of the product, isn't it?

So how can one says the consumer is really a king.

Thank you.

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Gayatri said: (Wed, Feb 5, 2014 09:13:57 AM)    
Consumer is the king of India, I thing YES. Because take the example of software development it start with requirement step which is nothing but noting of consumer need, as it start with consumer then design, develop and then delivery to whom again a consumer! It start with consumer and end with consumer. If consumer likes than profit else lose. So consumer are the king not only in India in other country also.

Rate this:   +31   -7

Renjith said: (Thu, Jan 30, 2014 07:11:19 PM)    
Hi Friends,

In my opinion consumer is always the king and will remain the same in future too. As Sri told companies are testing it first with the consumers to know if it will succeed actually not just now it has been done in earlier periods also. If a company doesn't consider its customers as Kings. I would say that companies future is too short.

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Rohit said: (Thu, Jan 30, 2014 11:12:33 AM)    
Saying that a consumer is a king signifies that the customer is driving the market and the products are produced according to his needs.

Yes after the liberalization and globalization in our country it can be said that markets are now driven by and products are produced according to the demands of the consumers only.

As there's no single product in the market of a particular type but are many. A consumer has many choices. He is free to choose and hence the most chosen product becomes the product in demand and is more produced by the producer. We are not forced to purchase a single product.

Also producers take input from the clients and the consumers and then build the product to be delivered. I can give an example of my company which builds loan booking application for the banks. And the banks are the customers. In this case we try to satisfy our customer as much as possible as per their demands and build the applications accordingly. Because we even know that if consumers won't be there producers are of no use. So its a one on one dependency situation.

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Shruti said: (Wed, Jan 29, 2014 08:06:42 PM)    
To answer the question, whether Customer is really a king in "India", I would like to draw your attention to few key aspects which are key to customer satisfaction:

1) Meeting the demands of the market, in terms of quantity of product available in the market.

2) Good quality of the product for the price one pays.

3) Very importantly, anticipate the ever changing needs of the customer at the right time.

Today in India, to cater to the billions of population, please tell me why did we suddenly have a shortage for Onions in India!

Why there is so much adulteration in groceries/milk/food/water.

Why, even the Indian products like Vicco turmeric and Indian Tea available in the Indian markets are of inferior quality, compared to the ones that are exported.

Why toilets and water supply in our Indian Railways, is the most unhygenic disease breeding spot in the country.

And why we still do not have enough good quality schools and hospitals to cater to the growing population of the country.

These examples make my belief stronger, that Consumers in India, rather than being the King, are treated with utter disrespect by the companies or traders.

Rate this:   +45   -3

Ashwani said: (Wed, Jan 29, 2014 08:01:53 PM)    
Consumer is the king in a perfect competitive market, but when we talk about the monopoly market, it is the producer, who is the king and consumer might have to genuflect in front of the producer. After the era of globalization, there are very few sectors of industry in which the monopoly exists, so considering the majority of market ; consumer is definitely the king of India.

Now the top firms have started incorporating Customer Relationship Management (CRM) in their Enterprise Resource Planning, which clearly reflects the importance of consumer. The best of the ways adopted by companies in order to improve their brand image is to focus on their after sales services.

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Sri said: (Tue, Jan 28, 2014 09:13:03 AM)    
In my opinion the consumer is really the king, I can say it because now a days the company is manufacturing the product and for the trial purpose it is offering to some initial customers (not the final end users) to know about their product talk. There by they will try to change and improve some of the things which are necessary for their product to develop. So I think based on the customers only the company is going to produce the products. So in India the customers are really the KING of the market.

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Rahul Panwar said: (Sun, Jan 26, 2014 02:23:30 PM)    
I am totally disagree of it the customer is king, because in my views Customers will never become a king in India if their status are not coping up with their preferences. Customers will only become king in India if they are really getting the opportunities to fulfill their needs and preferences without any discrimination whether of status or money.

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Sbl said: (Sat, Jan 25, 2014 09:17:15 AM)    
Customer is the king of any market in anywhere. Day by day business management increasing through only the customers right. Business is nothing without customer. Any business firm must satisfy customer needs, then only it can survive. Today so many companies offers same type of things with different shapes, prices, colours at last customer has to choose which is suitable to him/her. So I think customer is the king of any market in India.

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Loren said: (Fri, Jan 24, 2014 07:53:11 PM)    
Yes, consumer plays an important role in buying and selling activity. If the product is according to consumer's expectation then he'll buy that product. If that product satisfies the consumer's want then may be he'll buy that product again. So consumer buys product according to his wish. Not only in India but also all over the world this things happen. So consumer is the king.

Rate this:   +2   -1

Arun Singh said: (Thu, Jan 23, 2014 01:06:59 AM)    
Hello Friends,

I would like to share my views about TOPIC "customer is the king of the market or not". According to me customer is always the king of the market. As everyone know before launching a product a profound survey is done, and based on the outcome of it future of product is decided.

Many of my friends said companies manipulate people by adds, warranty discount offer etc all are used to abet people that's why people buy their product. Let me clear one thing their is a unending list of product which failed like crystal pepsi, vanilla coke, rasna, tata sierra etc bcs their anticipation about customer need was wrong that's they failed.

Rate this:   +18   -3

Hyndavi said: (Wed, Jan 22, 2014 09:25:02 PM)    

Consumer are the real choosers because they buy the things what they want. So the product will come based on the needs and values of consumers. So without giving the values to consumers the running of their business is slow down. The companies, factories or any other things what ever it is developed when these consumers consume their product. Based on this companies produces what the consumers demand.

Rate this:   +3   -1

Chinju said: (Wed, Jan 22, 2014 07:25:36 PM)    
The customer is really the king of India. Customer is the main central point of each and every business enterprises. So we have to give more priority to our customers and for their satisfaction is the main ingredient of the successful business.

Rate this:   +1   -1

Subhash Paul said: (Wed, Jan 15, 2014 11:58:28 PM)    
In my view customer really king in India. Because every company survival depend upon the acceptance or rejection of their product by the customers. So, companies come up with new strategies to satisfies their customers.

They provide customer added value such as customer care centers, call centers, etc to get their feed back about their product.

Customer have the power to take a company to higher level or to destroy a company. So, customer can be considered the king in India. Thank you.

Rate this:   +14   -6

Niteesh Managuli said: (Tue, Jan 14, 2014 02:27:52 PM)    
Needs wants demand these 3 words can be do everything in the modern market, if there is no customers no market. Basically market is an servant of the people, consumer one of the part in the market field.

Rate this:   +6   -1

Pranita Dafal said: (Mon, Jan 13, 2014 03:23:12 PM)    
Hello friends,

According to me, consumers are the king of the market.

Market is the place where buyers & sellers come together to sell their products.

Marketing start with the identification of needs of the customers and producing the products to satisfy their needs. So customers needs are of utmost importance.

If company launches the product without understanding customers needs then it will fail to satisfy the customers. That product will go in decline stage & will no longer sustain in the market. So customer is central to market.

Rate this:   +1   -2

Amrit Pal said: (Sun, Jan 12, 2014 12:31:59 AM)    
Friends I would like to add.

First the meaning of real king is the one who rules,

Coming to the topic itself in India consumers are not ruling they are just switching there need according to the latest product launched in the market or to get a high value from friends and society itself.

So consumers definitely not the real king of India.

Rate this:   +6   -2

Shalabh Saxena said: (Thu, Jan 9, 2014 07:16:11 PM)    
Hello friends,

First of all I would like tell that the meaning of consumer and customer.

"Consumer refers to those who consumes the goods and Avail the services".

"Customer refers to those who generally purchase the goods".

In the marketing Point of view "Customer is a King".

So consumer is really the king.

Many companies focuses to manufacture their products according to their customers.

Companies wants to create the image of the product in the minds of their consumers through different advertisements.

Like "Meri Maggi" promoting by Maggi Brand.

"Life's good" promoting by LG Brand.

So we can easily say that Consumer is King in India.

Rate this:   +9   -10

Ranjeet Prajapati said: (Wed, Jan 8, 2014 11:30:36 AM)    
Hello friends.

Consumer is really the king in the western world because the companies are giving most important to the consumer. Before lunching a product they do the market research regarding customer preference then they introduce in market. Moreover the consumer forum in the western part are well developed and maximum number of consumer aware of integrity of consumer forum. In case of India up to certain extent consumers are the king.

Because in pure monopoly market consumer do not have any option. They have to stick with one brand. They become the hostages. E. G. In Indian railway, power grid, people do not have any option. But in case of fast moving consumer goods they have the option as they can switch to another company. Consumer forum is neither well developed nor people aware of it. So in India up to certain extent they are not the king else is true.

Rate this:   +5   -1

Sunil Kumar said: (Fri, Jan 3, 2014 05:36:56 PM)    
Hello Friends,

It's a wonderful discussion is going on. I would like to add my view on this. I totally agree with this point. In India consumer's are king. Think about McDonald they are not selling vegetarian food all over the world because of India's consumer they change their business line.

Rate this:   +8   -21

Tetri said: (Thu, Jan 2, 2014 04:29:53 PM)    
If we agree and say customer is king, then we are also trying to say that the customer is always right which is not always right. The customer only becomes king if the business transaction is of value to him, being it quality or quantity.

Rate this:   +2   -12

Guru said: (Wed, Jan 1, 2014 09:16:22 PM)    
Yeah. Consumer is not only the king of India but of all the world because a trader or businessman was also consumer when he first started his business. Whether it is callcentre, travel company, business of anything, airport, politics, or anything all work for consumer, if consumer do not buy anything then no business can run easily. Both are dependable of each other like consumer or worker. Consumer needs are the needs of businessman or other companies. So really king is necessity of things whether it comes from consumer or businessman.

Rate this:   +9   -3

Sudha said: (Sun, Dec 29, 2013 10:06:49 AM)    
Of course I agree customers are the king in the market that's why innovation technology takes place to satisfy the customers according to their taste and preference for that research and development is going on and on.

Rate this:   +7   -3

Saranya said: (Sat, Dec 28, 2013 09:18:00 AM)    
Hi friends, I would like to share my views about this. Yes, It's really consumers are bone of our country. Without them how would we produce the economic status, without them how can we live. Because everybody connected with Indian economy this is the known fact, customer really king.

Big companies lost their growth when they failed to satisfy the customers, they thing branded products would be easily brought by customers. They trying to show some great advertisement for their products, they brought some famous actors for their ads. By the way people nowadays are intelligent, they doesn't care about the ads. If the product where produce good quality, they buy it otherwise no use. I concluding Customer Satisfaction was the main thing. That's only improve our Economic level around country as well.

Rate this:   +18   -2

Rajkumar said: (Fri, Dec 27, 2013 11:11:27 AM)    
Hello friends according to my point of view consumers are the king of market because every organization are either product base or service base but in both case they need customers to sale out there product or serve there service to customers.

Rate this:   +3   -2

Sneh Arora said: (Thu, Dec 26, 2013 07:35:48 PM)    
Hello friends this is Sneh arora, I want to add one more point in this wonderful discussion. As per my point of view only rich consumer is the real king in the market. Whenever any company going to produce new product it keeps in mind need, taste and preference of rich consumer only. Poor consumer just have to compromise along with this.

Rate this:   +4   -9

Arjun Chohan said: (Wed, Dec 25, 2013 11:57:17 AM)    
My point of view customer is always a king. Nowadays customer wants to the better services. What happen my friend booked a cab and she remainder the cab person 2 times to come in time. The cab person came 45 minutes late. Giving this type of service they can easily lose the customer and what happen she posted on her facebook about this. There the customer will become a competitor. Why because they spread the bad news about the company services. So what am concluded providing a good service to the consumer and satisfied his/her wants.

Rate this:   +4   -2

Vivek said: (Sat, Dec 21, 2013 10:14:22 AM)    
This statement is apt that customers are the king because after globalization and privatization the market has become consumer centric. It revolves around the customer keeping themselves at the centre.

Whatever the goods a firm produces depends solely upon the needs and demand of the customers. Nowadays since customers have an upper hand in selecting the goods according to their need as the competition in the market has grown. So only those goods will remain in market for which the demand is comparatively high and better than the other ones. And demand is finally going to be decided by the customers keeping in mind their demand, pocket condition, needs etc.

Rate this:   +2   -1

Aims said: (Tue, Dec 17, 2013 08:43:57 PM)    
Yes, Consumer are the Real King. The entire market, Government, non Government, Research, Policy is dependent on Consumer. We have to Give Value to Consumer. If any One neglects Consumer be in Public or Private life he will became a big Zero. Consumers are responsible for our growth not we for them. As a Mass They are the Emperor of the World.

Rate this:   +3   -7

Pala Prasada Rao V said: (Tue, Dec 17, 2013 07:07:11 PM)    
I am skeptical about it in the prevailing conditions ridden with capitalist forces. Here the consumer is beguiled into believing that he/she has choice but in fact he does have. This is what we call interpellation in Althussar's terms. The other issue is that he gets confused about the quality of a product. He does not have any valid knowledge and therefore has to depend on the deceptive propaganda of ads and tall tales mentioned on the glittering covers.

Rate this:   +2   -7

Vikesh said: (Mon, Dec 16, 2013 02:20:24 AM)    
Hi friends,

According to me.

Yes, I agrees of this matter but consumer will be king of India when then they have to appropriate value of the any product and if not that they should have also need and satisfaction of the product. Actually that consumer can be king who have more purchasing power and money-full man. From the lower class family can not afford to purchase anything.

Rate this:   +2   -7

Kishore said: (Sun, Dec 15, 2013 04:23:49 PM)    
Vendors or retailers has to consider what are the consumer requirements, what type of product they are looking for, what the present generation is looking for and so on. So, in retailer perspective consumer is king. But in whole retailer is king as he gathers all the consumer requirements, their likes, dislikes and he has to analyse them clearly.

Rate this:   +2   -2

Kishore said: (Sun, Dec 15, 2013 04:15:47 PM)    
One of our friends is saying that "consumer is accepting every thing as NEW TREND, when a person accept this, everybody simply follows him". I agree with this point, what she's saying is definitely true but you need to think why the people are following the NEW TREND and why everybody follows it because people are looking for something new and something useful.

For ex if you consider mobile phones. Previously smart phones offered up to "1.2 ghz dual core" processor, but then after "1.2 ghz quad core" processor came into existence and now most people opt the mobile which is offering quad core processor as it provides fast processing speed. By this what I mean is consumer doesn't blindly bye the product they look for something new and useful.

Rate this:   +0   -4

Vimal Raj said: (Sat, Dec 14, 2013 10:28:55 AM)    
In my point of view consumer not only really king even retailer is making a customer to attract to purchase particular product through effective offers and create brands. So, customers are not to analyse and make purchase on particular product. Retailers make a king of customers in Indian market are few products only. Most of products are purchase by unknown about it. Consumers are like young generation may affect to change Indian markets good and bad.

Rate this:   +2   -2

Sandeep said: (Mon, Dec 9, 2013 12:54:11 AM)    
Hi I am sandeep and as far as my concern that consumers are the real king of the Indian market because any company who wants to introduce any type of product into the market should have to know about consumers need and wants and should have to conduct a research program related to CONSUMER NEEDS AND WANTS. THANX.

Rate this:   +8   -1

Hozefa said: (Sun, Dec 8, 2013 10:46:03 AM)    
No I do not agree with statement because today there are so many customer are there which are cheated by manufacturer or service holder for example dispensary shops are cheated customer by giving expired medicines.

Rate this:   +2   -7

Pooja said: (Wed, Dec 4, 2013 02:53:33 PM)    
Hi Friends, According to me the customer is a king in India. We launch a product as per customer need and aim to satisfy them. If customer accept your product your market demand will increased. If customer is not a king then why we not open meat shop in Gujarat? Also good example of Mcdonald's when they enter in Indian market there was no scope because they only sold non-veg burgers. After that they did as per customer demand and now we see the rush in McD.

Rate this:   +39   -2

Suhasini M Yanagunti said: (Tue, Dec 3, 2013 06:40:51 PM)    
Hi friends this is Suhasini After listening to my friend's opinion, I want to add my points to this wonderful discussion. Actually I don't agree that consumer is king now a days, Instead He is acting as per the manufacturer's selling technique. Now a days consumer is accepting every thing as NEW TREND, when a person accept this, everybody simply follows him. You would have seen in different dressing styles, hair cut styles. Coming to the technology side same thing Manufacturer is creating need for the consumer and making him to attract towards his product.


Rate this:   +24   -5

Pooja said: (Sun, Dec 1, 2013 05:00:50 PM)    
Hello friends. In my opinion consumers are just the virtual kings. i.e. They are king just for name sake. In reality its the company who plans all the strategies and policies to manipulate the market and to sell there products and earn maximum profits. The consumers are made tempted by the attractive advertisements and sales promotion techniques. Consumer satisfaction is given importance but that too in partial means. For example companies provides after free sales services, consumers find it good but they don't know that the price which they had paid is inclusive of that service charges.

Rate this:   +17   -2

Amit said: (Fri, Nov 29, 2013 04:57:55 PM)    
I think consumer is real king because every aspect of product is designed or made according to consumer taste. Consumer has the right of reject or accept a product according to his necessity. Big companies or small companies everyone think as per consumer perspective and mind their utmost motto is to earn money by satisfying consumer need rather than satisfying own need.

Their nothing in this world which is made not made for consumer (small and big).

Rate this:   +6   -1

Poonam said: (Wed, Nov 27, 2013 08:13:44 AM)    
Hi Friends, According to me consumer is really a king of India. Companies launch product due to satisfy customer. If customer is not satisfied with product they will go for another option. We have seen lots of businessman's business get ruined just because of not satisfied the customer. Even in IT companies employee work requirement of Client.

Rate this:   +3   -1

Kapil said: (Mon, Nov 25, 2013 07:32:34 PM)    
To me costumer of India is not a King any more,

1. No one can satisfy a costumer even if you give them 20 or 30% more, most of them would ask for even more.

2. Blackening of goods has began to rise very fast, one has to pay more for anything he purchase Even then he can't even blame anyone in case of swindle or thagi.

3. China is so much involved in market that the seller is not liable to take any side if costumer not get that quality for what he had paid.

4. Competition is so much in the market that many of them are ready to provide the product, at low price using an adulterant.

5. Favoring the sellers or manufacturers, that expense is quite high in making elements, that everyone couldn't afford it.

Rate this:   +9   -3

Shruthi.R said: (Sun, Nov 24, 2013 02:32:29 PM)    
Hi friends I am shruthi "our topic is customer is the king of the business of course they are the king. Whether the product stays in the market or not s depends upon the customer. Satisfying a customer now a day it become a very big task. Many companies are investing a lot and lot for advertise their product but the really fact is a good product no need advertising. Without customer. First the companies have to get more number of customer then they automatically get consumer".

Rate this:   +12   -2

Om Pal said: (Thu, Nov 21, 2013 08:13:10 AM)    
Hi I am om. As per my point of view, this statement is true that customer is really king in India market because any production of any product run after the demand if there is no demand no productions will be there, every company has one target to satisfied their customer so in this sense company treating their customer as a king. Thanks.

Rate this:   +17   -3

Ankit Tandon said: (Tue, Nov 19, 2013 06:50:26 AM)    
Systematically if we consider this point from the point of view of company we will find that what it does is just to earn profit, it doesn't take initiative to invest in low laying areas, where customers have differing demands. Explaining from an example, if we take our country India, which is divided in different chungs and states, have differing tastes all over.

Yeah its correct that company produces different goods according to tastes of different locations but it converse is also correct because it produces and sells it products only to those areas which have almost similar taste in a location. And those places are usually always skipped which have differing. Taking these points from the point of view of India it is very difficult to find people of similar taste in an underdeveloped city/place. So there are many customer whose demands are left out and also a company never looks for individual demand.

Rate this:   +2   -10

Ram said: (Sat, Nov 9, 2013 09:41:50 AM)    
I would say consumer is and always will be the king of this competitive markets. Markets need to come up with better strategies to satisfy the customers like free stuff in return for buying their product, giving extra quantity for the same price. Well that's what servants do to satisfy their kings.

We have the ability to determine which product is going to be a jackpot and which one is not, making us heroes in this picture. Of course, every picture has a "villain" like in our case, false claims by companies just to allure some crowd, delay in customer services once you buy the product and the list goes on. But what we tend to forget is every "villain" somewhat works as a motivational force to bring out the best out of our hero. Now these costumers act as source of awareness and somewhat check these monsters. At the end of the day, a happy ending.

Rate this:   +7   -1

Vikas Panchal said: (Thu, Nov 7, 2013 04:20:50 PM)    
Hi All as per my understanding India or any other country is depend upon the company and country policies. If any company want to be stable in with quality, goodwill. The company should treat consumer as a King. EG: In some of the restaurant if consumer do not like the taste of food and complain to the owner than he\she replace the food with Fresh one and with better taste without any etc charge. Its also a fact many companies do not treat like that to a consumer. But if a country want that consumer should be treated like a King then companies and factories must be treated like a king to a consumer so its totally depend on the company and country policies.

Rate this:   +8   -1

Anirudh Chowdhury said: (Tue, Nov 5, 2013 06:20:16 PM)    
What I would like to share is, consumers are the sole reason for which any type of company can trade and flourish itself. Company's and manufacturers produce goods keeping in mind the latest needs and taste of the customers.

Moreover, a company has its earnings only by selling off its goods i.e., by satisfying the consumers, fulfilling their aspirations about the company and individual needs.

So a consumer is the real king.

Rate this:   +4   -0

Rohit Kumar said: (Mon, Nov 4, 2013 10:12:04 PM)    
Hello friends,

My name is Rohit kumar. I want to add a point to our colleagues discussion that why we are not seeing the negative point that customers have to buy goods like, mobiles, laptops, tablets, electronics media etc at much higher rate than that in any other country like china, america. Iphones are launched in India after some months from the production of it. India's customers have to wait for a period of time.

Take an example of laptops. There are many laptops versions which are not available in India. We have to buy electronics things at much higher rate than any other country. Actually our government have to take some effective steps for solving this problem. Except this problem we can say that YES consumer is king in India. That's it which I want to add in this discussion and Thanks for the attention.

Rate this:   +3   -3

Himanshu Arora said: (Sat, Nov 2, 2013 02:36:45 PM)    
Hi Guys.

I too feel that Consumer is really the King in India, only if He is rational and knows about his/her rights. Lets take an example of the mobile industry. Nokia which was once the leader in the mobile industry, has now lost its majority of market share. The reason is because when people were starting to shift to Android OS, they didn't cater to the demands of public and continued with their Symbian OS. The result is in front of us. So, if they had listened to the "King" their market position could have been better.

Like a coin this topic has two sides too, there have been many cases of poor after sales service or cheating by a shopkeeper/producer. So, a customer has to be aware of his rights. He can always take help of consumer forums to tackle the problems. Yes, it involves money and time but hey you gotta make efforts to achieve something.

Thank You.

Rate this:   +9   -2

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