Is the Consumer really the King in India?

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Jayashree said: (Oct 21, 2016)  
Consumers are really the king in India. Every product and service are innovated for consumers only. If consumers are not satisfied then that product or service will be out from the market. So marketing research, advertisements, promotional events and other activities should be done to know the need of consumers. Consumers can make any product popular or unpopular.

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Prajakta said: (Oct 20, 2016)  
I partially agree with this, in Indian market as some extent consumers are real king in the market. For example FMGC product launched or produced as per new market research, innovation, consumer satisfaction, consumers needs and preference that means any products before producing that much think and research in market about consumers choice and preferences. Whereas at same time somewhere bring a monopoly and traders take a chance of hiring double or more charge of seasonal or festival product from needed customers.

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Sangeeta said: (Oct 11, 2016)  
Hi. My name is Sangeeta.

In my opinion, Consumer is the real king of the Indian market. As today, if any product is produced by a company the sole purpose of the company, is that is must be useful to the consumer otherwise it is of no use and hence there will be no significance of the product.

Also today consumers have also become much aware of their needs that what they should buy or not. So due to this, the manufacturers have also become more conscious as now they can not make fool of the customers. Also, companies need to take care of a complete package before serving any product to a consumer i.e. about its quality its cost its duration etc. Because they know that today consumers have a lot of alternatives with them so to attract a customer is not an easy task these days.

Also, these days consumers or customers are given much importance. In fact in some companies the employees are made to think the customers as their boss because at the end if they are satisfied with the product then only they are going to pay to the company from where the company will b e able to pay to its employees.

Also these days every company conducts a survey. That survey is conducted just to know that whether a customer is satisfied or not, or what kind of improvements are required in the product to make it the best suitable for the customer.

So we can see that it is the interest of the customer, its needs which are taken care by a company.

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Sudhansu Shekhar said: (Oct 11, 2016)  
Hello everyone, I also agree that customers are the real king in present scenario, because if a company produce anything they first, survey the market, they recognise the need of customer. The main of marketing is customer satisfaction. Customer has the ability to make and break the market. The company produces their goods according to the customer needs. Customer has the ability to make the company rich, and in this way, customer is also kingmaker.

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Vinodkumar said: (Oct 5, 2016)  
In my view, Consumer is a one eyed king, because as a consumer I normally buy thing which are needed for me on the basis of advertisements. Normally what manufacturers do is,they take you to the advantages only. What my point is we are not looking at by what a product is manufactured,what are the safety measures, future impacts, So it'd be good to take proper transparent testing mechanisms maintained by the government.

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Riya said: (Oct 5, 2016)  
My opinion is that customer is really the king in India. When company is manufacturing any product at that time first they analyse the need of customers. They gather information from everywhere try to interact with customers to know their needs. Today's market is fully dependant on customer, market always try to attract customers for that every company tries to make good quality product. At least this product is first validated after that it comes in market. So yes customer is the king in India.

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Akhil Balan said: (Oct 4, 2016)  
In India, consumers are not at all the king. Because each of us would have an experience in which we were provided with the wrong product or with the wrong quality for the price we give. This itself proves that consumers are being exploited in every possible way. Companies should give more importance to costumer satisfaction than making the profit. At least they should get the right quality for the right price.

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Prerna Jain said: (Oct 1, 2016)  
Hi friends, my opinion is also the same consumer is the king in India as in today times. Products are prepared according to the needs of the consumer's products are prepared only after surveys so changes can be made in products and services after conducting surveys form by consumers. The consumer is the king of the market. Gone are the days when the product is created with the aim of profit maximization only. Now the main aim of marketing is customer satisfaction. So, Consumer is really the king in the Indian market.

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Anonymous said: (Sep 30, 2016)  
Yes, I support that consumer is king in India.

Consumer who has demands and producers are those who fulfill their demands by producing the demanding goods. But more the quantity of the commodity which a consumer uses more he starts to loose its utility and therefore he starts to seek for alternatives, therefore, producers have to modify their products at different time intervals and have to know different and changing tastes of consumers to make their sell stable and growing.

Earlier market was not so much competitive as it is today, there were only a few vendors in market and consumers had not many choices and alternatives but at present there are many producers for a single type of commodity and therefore every firm has a strong competition with others in making their product as the first choice to consumer, therefore, it makes the market dynamic and consumer oriented.

But in those markets where monopoly exists consumers lose their choices and have to rely on the producer.

So in concluding remark, it can be said that in India a consumer is the real king.

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Aryansaran said: (Sep 28, 2016)  
Consumer is the center point of Indian economy and all policies and plan make for the consumer using so brief speech is the driver of the Indian economy and major role to down economy and increase economy.

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Jazzzz said: (Sep 27, 2016)  
Consumer are really king in the India. If consumer purchase the product to retailer than retailer earn money. Retail use money profit for his family. If does he activity again and again with consumer. One day retailer become rich. We will say king to retailer or distributar. But that's not true if consumer buy and pay money to retailer. We will say. Consumer is real king.

Retailer are depend upon the consumer for earn money. If do not purchase product consumer then retailer will become poor one day.

Consumer is always king.

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Hari said: (Sep 27, 2016)  
According to my point of view, Consumers are kings in India in some cases and are not kings in other.

In case of mobile market due to craze in the devices there is very reasonable prize to buy a device. But in case of clothing the prize is high where consumer is not the king.

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Rupali Misal said: (Sep 25, 2016)  
Yes. Consumer is king in India as well over India. Because the company makes products as customers needs. Customer accepts product if he satisfied else not. Its all depends on customers.

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Vishal said: (Sep 25, 2016)  
Hi, everyone.

According to me, a producer is one who can make us a king or fool.

For example when FREEDOM-251 was launched or advertised everyone has booked that phone but later what happen it was a scam to attract more consumers and make payments. Overall it all depends upon producer to make us kings or fools.

Thank you.

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Ronit.Odisha said: (Sep 23, 2016)  
Yes. Firstly we should conscious about income. Every man has wanted to rid BMW, Audi etc costly car. Seller & purchaser are the main parts of the world without one never fulfills another. We should give important buyer & seller. Income depends on consumers purchasing power. That's right consumer king of all world not in India.

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Rana said: (Sep 20, 2016)  
My point of view is that customer is not the king in all aspects as we know that some companies and brands do not depend on the customer like iPhone if any company launch any product that provides good quality and services that also attract customers.

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Twinkle said: (Sep 14, 2016)  
According to me, consumer are not the king of India because every consumer depends on each company and if the company make a good quality product so automatically consumers are attracted and buy the product and use it. A product is sell or not these things totally depends on company market example of Jio sim which gives fast speed in less amount so consumer automatically buy.

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Mallika said: (Sep 13, 2016)  
According to my point of view, the consumer is not really the king of India because as we know a king is a person who takes the right decision at the right time but consumers cannot distinguish between good or bad. They fell into trap of misleading publicity.

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Sweta said: (Sep 11, 2016)  
According to my opinion, the consumer is really the king of India. Obviously, they are the king of the market because we have to produce our product.

Let's take an example.
Suppose we have a juice manufacturing company and we produce our product to the market so first of all, we have to take a market survey due to which we are able to know about the consumer's demand and this survey will help us to produce an effective product to the market.

So that our product will be more popular in the market.

But if we don't take any survey from the consumer then we won't produce our product according to consumer's wish. And our company face the crisis. So first we have to give the priority of the consumer's choice as they are the king of the market so that we will get more benefit and the consumer will be satisfied with our product.

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Amit Kumar Seth said: (Sep 9, 2016)  
I don't think for any country consumers are king. Yeah, they will make you king if you are the producer of any product for them. If you are able to fulfill their requirements then they will attract to your product subsequently you will be king of market otherwise, you will not have any existence in the market. Yes, it is right "consumer protection" act make the king to Indian consumer compare to other. For example present time if you see, Reliance Jio launches their 4g network with very low charge and it attracts to the consumer they are using this offer very rapidly and reliance got the benefit. And at this moment he is a real king and hero for consumers.

Thank you every one.

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Anuj Kmuar said: (Sep 3, 2016)  
Hello everyone, my name is Anuj Kumar, according to me consumer is not the ultimate king of the market because they are just influenced by the producer by advertisement such as in the case of refreshment drinks they are just influenced using it not beneficially and they even don't have better option the ultimate kind is the producer. But a consumer can be the ultimate kind of the market by their consciousness.

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Robin Malik said: (Sep 2, 2016)  
Hello everyone,

According to my point of view, yes customer is really the king of the market. He is the key point for the success of any business. He can make or break the business besides other factors.

Let take an example of 'nano' car, this is India's very bigger project and this car is in the budget of everyone. But this project is failed the only customer not accept it, they are not satisfied with the product. Another example we say enactment of Consumer Protection Act, 1986, why this act was passed? Because to protect the interest of the consumer, that proves the customer is the king in the Indian market.


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Cat Tamer said: (Sep 1, 2016)  
No, a days customer has been playing a Vitol role in the market. He can make or break the market. Whenever a marketer proposes to launch a particular product, he needs to analyze his customer first and then derive the potential of the proposed product. Because knowing the needs of prospective consumers are very important in order to customize the product accordingly. Meeting the needs of the customer or exceeding their expectation is something that enjoys customer retention nowadays. So ultimately it can be said that it is the customer who can be called the king of the Indian Market or of other countries.

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Kunjal Seth said: (Aug 30, 2016)  
Yes, I agree with the statement that consumers are the Real king. They are the rulers on the market, the producers and manufacturers produce according to consumers needs. The demand of customers depends on the production.

For example, the E-commerce sites are very popular nowadays because it has made the purchase very easy, time-saving and cheap, this is the reason due to which the sales of traditional marketing is diminishing day by day. So, the consumer has the power to increase the demand and decrease it also, That is why market works according to the consumer's preferences.

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Kannada said: (Aug 29, 2016)  
In my point of view, consumers are really the king of India because India is large population country. In India rich people are there, they suggest brand items and poor people are looking money. And middle-class people use both. So in the market, each and every item should be there. If it not possible then we can accept consumers are not king. But it is not possible. And company's are looking the demands of consumers so consumers really the king of India.

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Amir said: (Aug 28, 2016)  
Yes, an exact consumer is the king of the market because all producer or manufacturer depends on the choice of the consumer if they will not satisfy to the consumer then can not exist or survive in the market. So they will have to produce according to the consumer's choice.

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Ambuj Singh said: (Aug 25, 2016)  
According to me, the increased competition in the market makes the customer real king in India. For example in 60's and 70's there are only two or three car manufacturers who rule market but with the entry of new companies they are forced to change their attitude and modify their products according to the taste of consumers. Wherever there is the absence of competition the companies rule the market and they became the real king. So this increased real competition is the reason to make the consumer the king.

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Lavanya said: (Aug 25, 2016)  
Hi friends,

If Consumers are the kings or not, it depends only on the consumer, because they attracted by the ads, discounts and lower prices, they becoming fools. If they give priority by quality and equalent cost, they become kings.

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Sajid Khan said: (Aug 23, 2016)  
I am 100% sure the consumer is a king. Because the trend of business has been changed. Before the trend said, "sell the comb to the bald".

Now the business's trend says " Do not sell the comb to the bald". Simply companies are trying to tie up with the consumers by providing the best services. This is an age of competition.

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Namita said: (Aug 23, 2016)  
According to me, the consumers are sufficiently able to take the decision about the product that the product is long lasting or not. They can judge the product very well. In many productions the demo is given to the consumer for his/ her confirmation, so the consumers are really the king.

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Ankit said: (Aug 19, 2016)  
As per me for many brands or companies the consumer is not a king he is treated as a user only who used a product if he feels benefits he will re-purchase it or if not he will switch to another one the whole sole is if we remove the consumer protection act then the hidden face of brand will come in front and the myth of consumer-oriented market or consumer is a king has vanished.

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Riya said: (Aug 15, 2016)  
According to me, consumers are king. Because every activity of producer depends on the choice of consumer and demand of the consumer. So for maintaining themselves in competition with another producer they mostly try to give good and ideal price products because adulteration may give them profit fast Bt it will reduce their goodwill in the market. So their whole business depends on upon the consumer.

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Savan said: (Aug 7, 2016)  
I respect all of your comments but I think the customers are not really the king in India because some product that having monopoly we having compulsion to buy that product at whatever cost it is. For example, if anyone wants to buy iPhone then he has no choice to bargain or anything.

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Priya said: (Aug 6, 2016)  
Hello, friends. According to me, the consumer is not the real king. They only have very little income in which they can't even afford to send their children to English medium. The suppliers are the main benefiter. And the brand of the product is the most profitable section. The consumers are only the medium.

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Bhomik Gandhi said: (Aug 4, 2016)  
I think if the consumer is not their un-market then the seller or the businessman or any type of seller will not survive. I am a son of the businessman so I consider if the consumer is not there in the market then we can't survive. So I think the consumer is king in India because India is a country where half of the people are doing their business or they sell something so if consumer is not in India then India economic or any type of growth will not be possible.

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S.K.Sharma said: (Aug 3, 2016)  
In earlier times, limited products were there in the market. Even in car segment segment, only fiat and ambassador were available. Now due to globalisation in India, the products brands have increased very much and quality of products have also increased. Now the market is driven by consumers. Consumers have option to select product as per their requirement. The companies are looking to fulfill the demand of consumers. Therefore, we can say the consumer is king.

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Prabhu said: (Aug 2, 2016)  
In my view, consumers aren't the real king. We are only price takers, not price makers. Most of them think we can able to determine price but it is ultimately in the hands of producers and manufacturers, government may fix prices on daily use commodities as MRP as tax is inclusive in it but in malls the government couldn't even manage to control the price of a water bottle but irony is that farmer are the most productive labour as well as considered as national asset of our country could not able to fix the price for their produce.

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Pratik said: (Jul 31, 2016)  
Hello, friends.

In my point of view, I think consumers are really the true king of India. For any company, organisation or enterprise the first and most important issue is consumers satisfaction. Without satisfying their consumers they can't even think of their existence. Because without demand, their is no supply. Consumers have an upper hand in the selection of the products they gonna use. If they are not satisfied with one they can move towards other in this competitive market. So it's the manufacturer who has to take care of their consumers and their needs.

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Neeraj Kumar Joshi said: (Jul 18, 2016)  
Hello friend,

I am supporting the topic in positive tone that customer is the king and always, as it well known fact that before commencement of any product in the market every company has some set of survey on public opinion that what they really want, not only this its prove that everyone know marketing department of any firm has high perks and incentive it is also for knowing the people interest, so we can't deny customer is a king, apart from this there are many public relation companies which give data only on people taste as per the current scenario, so finally it is correct that customer is the king and it has to believe if anyone wants in market.

Thank you.

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Rahul said: (Jul 17, 2016)  
My point of view to me the customer is a king in India. Who has decided a brand or not? If they choose a brand product. The customer is the main king of the India. Because India is the largest population in the second. Then we can say that customer is the king of India.

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Gaurav said: (Jul 16, 2016)  
Yes, that the reason Ramdev get success in build there umpire within few year. Because people want natural product so they get it, on another hand we can see the competition in the advertisement you can see the advertisement of one commodity from hundreds of producers, why? Because consumer is the king in INDIA. Not just in commodity but you can also see In movies, how many producers, directors, actor, actress lure us to watch their movies. Why?

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Prabhat said: (Jul 6, 2016)  
I think consumer is the king of India. Because in any business. There are demand and supply. To run any enterprize, demand is mandatory which comes from the consumer. So the customer is the king of any business.

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Smita said: (Jul 5, 2016)  
Well, I don't think that consumer is really a king in the developing country (India). In the world of globalisation MNC's are entering into our market which probably produce the goods of defined standards. As it in the case of Maggi, Vicks, etc. Do you know Vicks is banned in European countries as it contains poisonous and toxicants in it? But in India, I think in every house you can easily find it. On the other hand, consumers in India is much influenced by the ads, they buy products by seeings the attractive ads on TVs despite that whether they knew about the product or not.

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Gyan Teckchandani said: (Jun 29, 2016)  
Supporting this topic on a positive note I would say that consumers are and always will be the king of business in India. Let's consider the example of Maggi - a very well known product all over the world. When food safety department noticed some issues with that product immediately the sales were drastically down and contrary when food safety organization gave safety clearances to product Maggi the sales went up. So all the sales of the company depend hugely on its consumers. We can say that consumer lay the foundation for the success of the company or any business. Thank you. :).

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Arpita said: (Jun 29, 2016)  

My personal point of is that the consumer is really the king in India because entire market is depends on the consumer. And they decide that who are the brand or not. And India's population number is second in the world so they are really king in India.

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Ninad said: (Apr 12, 2016)  

I think due to industrialization, technological advancement, and globalization, a lot of variety of products are being offered to the consumers. Consumers have the flexibility of consuming products of their choice irrespective of their location (thanks to online shopping) and at a standard price. The consumers are the people who make or breaks the business. They are the reason companies flourish or fails. For example, consider coca-cola, now everyone knows that consumption of carbonated drinks causes health issues in the long run but as far as consumers are buying it, manufacturers are producing it. Another recent example would be Patanjali products. When they came into the business, not many people turned towards their products. But as the days passed by, people understood the benefits of their products and now Patanjali is a billion dollar enterprise. So, yes, I do feel that consumer is really the king in India and the driving force which can make an impact on company's future.

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Amol Goel said: (Jan 28, 2016)  
The basic requirement in economics is supply and demand. Each is dependent on the other. However I believe it is the responsibility of the producer (supply) to create the demand by the consumers.

Consumer makes or breaks a product hence it is essential to keep their requirements in mind but having said that as steve jobs said "People don't know what they want until we tell them so".

Hence in my opinion, consumer isn't the king but rather the queen. She doesn't get a say in how kingdom (business) are run but without her, there would be no more "running of kingdom (business).

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Priyanka.Hk. said: (Jan 27, 2016)  
Consumer is the king in the market. It is true I will agree with this point because without consumer company it may be long scale or small scale they cannot survive in the market. Consumer is the one who select the best satisfied product and help the company product to come up in the market.

Consumer as right to decide which is good for them. On other side consumer is treated as salve because for example when we see in public places like bus stand railway station there is no proper service to the customer it is like a coin having two face.

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Yash said: (Jan 15, 2016)  
Hello all,

I am Yash. India, country having world's second largest population. Hence it is very logical to say that targeted market my companies will also be large. And we also know that there are many companies in a same genre to cater to such a huge population. With many companies to choose from market becomes the decision maker in terms of price. Hence we all can agree to a point that consumer has a significant role in deciding price levels.

I would like to state a recent example of Nestle Maggi, the total business of Nestle India was struck with the event of higher levels of MSG found in Maggi. Share prices dropped by nearly 20%, the stock from retail stores were called back. This have been possible because of the consumer support. The regulators in India are were strong because of democratic Indian consumers.

Consider an incident where a consumer is cheated by company. Let us see the situation from a consumer perspective, he can definitely go to consumer forum and lodge a complaint against retailer. He can use different social sites like Facebook, Twitter and show people the fraud made by retailer/company. With the advent of Right To Information and similar act consumer now has more power than before.

We all have heard the saying, "Boond Boond se ghada bharta hain", makes consumer the King in India.

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Amol said: (Jan 2, 2016)  
Hello everyone.

I think the all companies have made customers king because we find many competitors in market and the competition has made them king of the market. The numbers of products are available in market and they have a choice and this is the main point that made customer king.

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Parul said: (Nov 11, 2015)  
Yes it is a true consumer is a really consumer is a god of our India. Because India is depend upon consumer. In India government also depend upon consumer. Consumer gave the taxes of India government as well as state government.

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Sahibheera said: (Oct 13, 2015)  

My name is Sahib. In my opinion consumer is the king based on his tastes only the companies will get an idea of how to manufacture the products. Based on the nature of buying only the brands which are good can be known to other people. We can take network providers like Airtel, Vodafone, reliance their extent or quality of service can be determined by the people who are their customers.

Not only in this case to do a good business in any field like cars (Maruti, Hyundai) etc, electronics, clothing etc. In any of these products consumers are necessary in order to know how to develop their business based on consumers thoughts and tastes only it is possible.

Therefore consumer is the king. And also it is the consumer who immediately buys a product after seeing the ads given by the companies.

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Trevor Takunda said: (Oct 13, 2015)  
Consumers are not viewed as kings because the producers are the one which determine the price. Some firms stand as oligopoly and they avoid competition among themselves by stating the same price on the goods they produce.

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Nithya said: (Oct 5, 2015)  
Yes. Customer is the king to business point of you but create like this business ethics there are create desire to customer.

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Swati said: (Oct 5, 2015)  
Yes I agree that customer is the king in the market nowadays. Now globalization has made the world to a very small place. Many companies were there who are competing among themselves to make there stand.

In this situation I think the thinking and liking of the customer plays a vital role in survival of any company in the market from statistic also we can say that new and more authentic products are replacing various old product like for example the previously used shampoos like clinic plus is now replaced by many new products like Tresemme, L'Oreal etc which customer find more satisfying than clinic plus.

So I agree with the point that customers are the king who decides the future of any product in the market.

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Jeetu Saini said: (Sep 23, 2015)  
I think customer may be king or may not be. If customer is really a king than why all the banks and financial institution are closed on second and fourth Saturday in a month.

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Rahul Rai said: (Aug 19, 2015)  
Hello friends,

Looking the present scenario in the market the same product is made by many different company and if the customer is not satisfying the product from one company the customer is easily choose to the product of another company and this make the customer to be a king.

Lets take a example, SBI, ICICI and HDFC banks are in competition to provide more facility to customer they continuing launches new apps that makes banking more easy and not to visit to branches of the bank.

The same competition in the automobile industries like Tata, Honda Mercedes BMW these company always try to provide more and more feature in there vehicle. So the customer is free to choose according to their choice and this makes customer to be a king.

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Harry said: (Jun 12, 2015)  
It is true that the customer is really the king in India.

We can take the example of Maggi.

Now the people have stopped consuming it due to the high quantity of msg and lead in it. And we can see that within few weeks only their sale as well as the share price has gone down drastically therefore this is all because of customers only.


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Surendra Kumar said: (Jun 2, 2015)  
Consumer is actually not the real king in the market except market of few products like Ayurveda or organic agricultural products. For the consumer to be the real king in the market it is necessary that the supply in the market should emerge from the requirements and choice of the consumers.

In the developing countries like India demand is emerging from what is available in the market. Most of the products are purchased by the consumers based on the thinking what their neighbors are purchasing. Also, there are many products in the market that signifies the status symbol like freezer, home theater, dining tables etc and the consumers are ready to purchase these products even without having much demand.


Although the consumer is not the real king in Indian market however, there is not a complete lacking of the choice of the consumer in the market.

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Ashwin said: (Apr 30, 2015)  
Based on facts and general opinions, consumer is partially the king, moreover I would say that if 13% country is rich only then they have enough money to go for substitutes and choose and mostly they fall into urban areas and rural peoples when do not have enough for their survival how come they can choose between products and moreover in rural the said consumer forums are not available. And we say 68% is on agriculture.

Analysis : King the term means he can't be fooled if then the punishment is ready to be given. Do you find this in Indian scenario where you keep fighting with seller and end up with disappointment.

Thank you.

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Sivaprasad said: (Apr 12, 2015)  
In my point of view consumer is not at all king in the market, he only driven by the retailer, because retailer attract the consumer in attractive way by fake advertisements, ads on news papers etc. These are not 100% true. They create their products as brads, then consumer is forced&attracted to by it.

For example a brand like Jockey, Levis etc even it is too costly than also people showing more interest to buy it because it is a brand in a market. If the same product available in the market with low cost with out any brand than also people are not interested in by those products. There fore in my point of view consumer is not at all king.

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Jeet said: (Mar 29, 2015)  
Hello friends,

As the population density of India is very high, means large number of people living at particular area lead to more consumption of product this will lead to rise in, economy growth. This make high GDP. Thus consumer is really the king of India.

Moreover, different MNC Threw FDI wants to invest in India this show that Indian market is really strong. Also, at present more then 40% Indian are youngster, they want to deal with new technology, &this young consumer lead to more technological development.

At last, I want to say that consumer make Indian GDP high as well as more technological development also. Thus, consumer really is the king of India.

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Sanjay Kumar Negi said: (Mar 23, 2015)  
Yes, you are right consumer in India is the king. Many times in India because of no awareness consumers face a lot of problems but if they know about the online consumer forums and if they face any problems. Consumers in India has lot of option for researching, buying and taking the right decision on products, services and brands.

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Prashant said: (Mar 14, 2015)  
Hello everyone,

As all of you have written your opinion, here is mine. According to me the consumer is really a king these days because in the modern world the consumer is having so much options to choose from and that is the reason the manufacturers are manufacturing according to the desires and the demands of consumers, cause if they don't, sooner or later they will be losing consumer's preference. So in my opinion consumers are the king in India.

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Vikas Kumar said: (Mar 12, 2015)  
Hi everyone.

In India due to unemployment number of sellers increase day by day, so that there is more number of sellers in the market called "BUYERS MARKET", so in India when buyer want to buy any product then he compare product in each & every shop in the market where he found same product at cheaper rate he buy from there. So we called 'Consumer really the king in India'.

Thank you.

Rate this: +5 -3

Anu Brahma said: (Feb 20, 2015)  
Gone are the days when we use to say Customer is the King. As the competition is increasing and its a dynamic world, its high time we need to think logically and intelligently.

Now the new concept has arrived, employee first then comes the customer. Because if the employees are given the first priority and their needs and wants are satisfied well by the organization, then the happy employees will in return serve the customers well, which will make the customers happy by their service and in return this happy customers will bring more customers to the company.

In short customers will come and go, but employees are the permanent and important asset to the organization and we need to take care of them, in return they will take care of the customers.

For example, south west airline is one of the most successful and profit making organization as they follow the same concept of employee first then comes customer.

Rate this: +24 -3

Aishwarya Balakrishnan said: (Feb 8, 2015)  

According to my view consumer are just manipulated as king, in reality they are just cheated. Any way the taste and preference only drives market but the advertising methodology is very high and fake now-a-days.

Though in service sector the smooth relationship towards the customer plays major role, but somehow the people gets attracted through the offers which are really not viable and pays whatever they charge. Hence the consumer must think laterally before purchasing anything.

Hence in Indian market consumers are really pretended to be king but actually not.

Rate this: +6 -10

Ansh said: (Feb 6, 2015)  
Some of the consumer just only Purchase some goods as it is heavily advertised in media. Thus, Consumers always get humiliated by the marketing Experts. The Consumers always try to think about Product details while making a comparison among two or more products available in the market.

Rate this: +7 -3

B Zaffer said: (Feb 5, 2015)  
Is the Consumer really the King in India?

Hi to all,

Without consumer there is no business. Directly or Indirectly everyone is a seller and buyer.

Earlier in history before money comes there was a system called Barter system which means exchanging goods against goods. At that time no one was king. But in this modern world taking money from consumers is not so easy why because nowadays consumers started analyzing the market, they also started researching on the products. Even from one rupee chocolate to million rupee product. Many of the products which has not satisfied the consumers became out of market.

If they are not satisfied the products will not be stable in the market. So consumers are real kings.

Rate this: +6 -4

Ankush said: (Dec 11, 2014)  
Hi all,

According to my opinion yes customer is the real "KING" of the market. Nowadays most of the companies have there R&D dept. To design there product as per customer requirements but if companies doesn't does so companies will have to bear loss in there business.

Like, Nokia: If you see last 10 years history of the company one of the highest mobile seller company in India but just because the didn't consider customer requirements. Now these company is take over by MS as well as we have another example of "MOTOROLA".

Before 7-8 years ago Motorola was the best brand in the market but again they didn't do R&D on there product and that's why now days very less people knows this brand in the market.

So yes that's right that customer is the "KING".

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Senthil said: (Nov 19, 2014)  
In my point of view, Consumer is the Fool. Because Producer, Marketing people are making them confused and picking up their money from their pockets by using their eyes ears and teeth. Finally the so called king always working for money as Slave.

Rate this: +8 -9

Tushar said: (Oct 29, 2014)  
In today's world, consumer derives the market forces. Various companies firstly identifies the need of the customers then they produces the product or services which matches with the needs of customers or consumers.

Although, Traditional concept is bit different, it focuses on offering the same product to all consumers. Ex. Ford Model T(Car).

But, today we see highly customized services and products are being provided to people. There is a term called "Consumer is the king". i.e. produces what the consumer is required.

Today is the world of competition, every company is trying to satisfy their customers by offering what they want.

This competition is more in the private sector in India. But if talk about the Govt sector of India, it as same as it was 50 years back, Long waiting cues in banks, Govt Hospitals, etc.

But yes, today consumers is really the king in India.

Rate this: +4 -3

Gandhi said: (Sep 27, 2014)  
Dear All.

I agree with that consumer having lots of option in product in case that product belongs to perfect competition or monopolistic market and I think any product which not belongs from monopoly market structure like Indian railway, OPEC etc consumer having no any option. And the word king means 'A person having power every where' so I can say that consumer is not a King.

Rate this: +7 -3

Niladri Sarkar said: (Aug 21, 2014)  
Customer is the king, without this we have no existence. Every company design their product solely depend on customer choice, to fulfill customers expectations. Always company gives training their staffs to develop customer friendly attitude. Customer has a wide variety of choices he/she can switch to other product. Company invest in R&D for developing new products. It means always you have to show extra careness to your customer though you really not. So customer is king in any field, in any place.

Rate this: +11 -4

Maduri said: (Aug 8, 2014)  

In my opinion consumer is the king based on his tastes only the companies will get an idea of how to manufacture the products. Based on the nature of buying only the brands which are good can be known to other people. We can take network providers like airtel, vodafone, reliance their extent or quality of service can be determined by the people who are their customers. Not only in this case to do a good business in any field like cars (maruti, hyundai) etc, electronics, clothing etc. In any of these products consumers are necessary in order to know how to develop their business based on consumers thoughts and tastes only it is possible. Therefore consumer is the king. And also it is the consumer who immediately buys a product after seeing the ads given by the companies.

Rate this: +6 -4

Thyagaraj said: (Jun 24, 2014)  
Customer is the king of market because any company depend upon the customer. All the success stories emphasize the fact that effectiveness of any marketing effort lies in the accurate identification of the consumer's needs and satisfaction through service delivery. The present statement arise a very important and common topic for group discussion "Is the consumer really the King in India?". Consumer is responsible for driving the market forces. For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hyundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.

Rate this: +8 -2

Bakul said: (May 25, 2014)  
Hello friends,

We are living in fools' paradise by saying customer is king. Cheating other person in business is to be considered as smart move. Income tax raid and declaring black money is a status symbol in our society. Grocery shop owner is giving us inferior products, outdated products, charging more than maximum retail price as normal /routine business transactions. He does not have fear of law enforcing agencies or even god.

Dear customer, you have to be very careful while buying any product and do not expect services as promised. The days are yet to come.

Rate this: +8 -7

N K Jayaraman said: (May 10, 2014)  
Dear All,

Consumer is the real king in Indian market. If any person/firm or company wants to make profit for himself he has to satisfy the consumer's needs first, by providing quality goods and services. If only there is a win win situation for the seller and buyer, the quality of products or services improve. Consumers are conscious about their needs now and they get the best from the market because of the competition. For surviving in the market for longer duration, the sellers appease the consumers by giving quality products, services at competitive prices. Advertisements, publicity given through media, satisfied consumers etc only take the companies to newer peaks. Hence consumer is definitely the king. Corporates who have understood this funda satisfy consumer needs and also increase their kitty.

What is wrong in that. In the process economic activity also booms and the fittest survive. Informed consumers also get best of the world at the least exchange value.

Thank you all.

Rate this: +20 -3

Rajvee said: (May 2, 2014)  
Consumer is responsible for driving the market forces.

For example, in sixties and seventies, there were two or three car manufacturers like Hindustan Motors & Fiat etc. Were ruling over the market. However, with the entry of new companies like Maruti Suzuki, Hundai, Honda and many more, those manufacturers are force to modified their products in accordance with the taste of the customers.

Very business house has one motive and that is to earn profit in addition to building a good customer relation. They are spending lots of money to understand consumer choice and demand and accordingly they produces the gods. Before launching the product into the rural market, many research is being carried out to understand the demand of the customer.

This itself proves the strength of customer which any organisation can not overlook. Today there are many products available in the market and the customer can easily switch over to the other product if he is not satisfied. The market is driven by the customers rather than producers thus at this stage market segmentation techniques will play an important role to catch their customers back.

However, in some of the cases where monopoly exists, the customers has no choice but to accept the product as supply by its manufacturers. However, due to globalization and entrance of MNCs & FRT in our Indian market, the extent of competition has increased considerably and now the customers have multiple choice.

If an organisation if failed to understand the needs of customers and failed to produce the product as per the demand of the market, it is definitely going to hurt the main object of the organization i.e. to earn profit. For this purpose several organisation has introduce the concept of supply chain management. Government has also passed the law for protection of the customer, which reveals the importance of customer.

So in my opinion for "Is the Consumer really the King in India?" customer is really king, as customer will not change its demand but the company has to change its product according to the taste of the customers.

Rate this: +10 -2

Ordinary said: (Apr 23, 2014)  

Customers the king, in India? Who are you kidding ? when you go out to buy a product. You compare. Then finally establish your decision. But how many of you know that half of the things we buy though claimed to be imported are worse than the same products abroad. Yes we understand that without any customers there is no business whatsoever and this they know too. Then why don't they improve our products?

Why is it that we get adulterated food and and unsanitized hospitals ?

Lake water instead of clean drinking water?

I'll tell you why. Because thats all we have.

For a country that was placed 7th for spending large amounts for ammunition in 2012 I think our needs and safety comes second.

Rate this: +5 -4

Nupur Khanna said: (Mar 20, 2014)  
I don't think that consumer is the king? these are just words to say that consumer is the king. Inflation is the king now. It is driving us. We can take the example of gold, its prices are forcing us to buy it or not, even if we need to buy it we cannot buy.

The king is the market and its prices not us. We are being driven by it.

We are not the king.

Rate this: +29 -5

Archana Rapate said: (Mar 20, 2014)  
Yes, It's true because consumer is the assets for each company those who launches their products. Without customer no products will be sell. No profit for any company those who are launching their new products.

Without Consumer, No Advertisement, No business, !

Rate this: +21 -2

Snehal Mule said: (Mar 20, 2014)  

According to me yes consumer is king. Because product first preference are consumer, every time consumer need to something is new it means innovatives product he wants, thats why production management do hard work and fulfillment of consumers needs. Some companies give different different discount prize money gifts thats why increase the sale of a company and company get higher profit margin. For eg, Buy one get one free or buy two get two free.

Rate this: +5 -1

Lakshmi said: (Mar 13, 2014)  

In my point of view, I want to say customer is the king in India (in other countries also). Because the growth of any company will entirely depend on the need of a customer. If its not satisfied, then there won't be any growth. And now a days, each and every company is offering some discounts to have better growth, that means it is indirectly motivating the customers to buy their products. And according to the customers, and their lifestyle consumers always modify their product quality, and the cost also. So, customer is the king of India.

Rate this: +11 -3

Sai said: (Mar 13, 2014)  
Hi to all,

According to me, its entirely depend on the people i.e., may be either customers or consumers. If the customer is strong enough, then we can say customers are the king. Otherwise, if the customer is not having enough strategies, to get his or her rights, then obviously consumer will be the king of India. And sometimes its the defect with the policies also.

Thank you.

Rate this: +2 -2

Vicky said: (Mar 13, 2014)  
According to my point of view consumer are the king or may be, consumer known how to enhance the quality of the product to selling it to the customer, if the customer or consumer do not satisfied with their product. Then the product maker become in loss, so real king is consumer who runs the product.

Rate this: +3 -1

Narendra said: (Mar 11, 2014)  
Hello friends,

I want to say that consumer is a king in present global market. Now a day consumer are more aware of their rights, consumer have multiple choice for products, if the product does not satisfy their needs they will go for the another product, it is pretty understandable if someone wants to make a business he has to treat consumer as a king and increase the quality in his product.

Rate this: +29 -1

Vijay Kumar Yadav said: (Mar 4, 2014)  

I am totally agree with this point that the consumer is really a kind in India. We have the power to change the fortune of any company. Because of the consumer, Reliance is Reliance and Tata is Tata. Consumer play the significant role in companies growth as well the consumer is reason behind the failure of the company. That's why every company today is focusing so much in to analysis the consumer mind and their need. The success of the companies depend upon the loyalty of their consumers.

At the time any company have a state of mind that they can produce any product and consumer will or they can think that they can cheat the consumer then the they are going to last stage of their business. Today consumers are aware of every company product and their brand and they become so sophisticated in their choices.

Thank You.

Rate this: +8 -3

Tista said: (Mar 2, 2014)  
In my opinion consumer is not really the king in India. It is infact the advertisement and publicity campaign who are the real king in India they are the ones which attract the consumers and make them buy things sometimes even unnecessary ones all on the basis of advertisement. Then there is the brand value even if a good brand decides to create a utter useless product people will buy it.

Rate this: +21 -6

Harikrishnan said: (Mar 1, 2014)  
Good evening.

Yes customer is the real king. The way we satisfy and make them easily available in the product the demand for most of the customers believe int their BRAND such customers are called premium customers.

And other type is the customer who believe in the PRODUCT,

Even though the brand changes frequent. So based on the service, quality, price customer changes their loyalty and change their brand "PURCHASING POWER" of buying the product DEFINITELY CUSTOMER IS A KING".

Rate this: +1 -4

Amrita Guha said: (Feb 27, 2014)  
I think the consumers are the king in India because we are the people who are buying or consuming something that is we are actually giving at least 2% to 3% to the nation. If we don't consume then the producers will not be able to produce. That means directly or indirectly we are the king i.e. consumers are the king in India.

Rate this: +7 -3

Sandeep.P said: (Feb 26, 2014)  
In my opinion consumer is the king in Indian market. The post globalization era marked a competitive economy which resulted in more options and choices for the consumers. They could bargain and buy any commodity only if they liked. There is no pressure on them to buy a commodity forcefully. The activities of consumer forum have given more powers to the consumers. The moto jaago graahak jaago itself is a true inspiration for the consumers. The forum and consumer courts protects the rights of the consumers.

Hence in my opinion consumers are the king of Indian market.

Rate this: +3 -1

Mugdha said: (Feb 26, 2014)  

We live in a country with population over a billions where we can find diversity and hence is the best place for selling goods and services. In resent years with development in science and technology and with the incorporation of concepts like globalization and liberalisation undoubtedly a great number of options are now available to the customers.

But at the same time it is also true that the customers are also manipulated for the profit of the organisation. They keep in mind the requirements of the customer not because they consider us as king but for the sake of their organisation. Consumers are not treated as king but certainly as a target to whom they want to impress and sell their goods.

Rate this: +4 -1

Jayasrinagisetty said: (Feb 23, 2014)  
Hi guys.

As the discussion is supporting that consumer is a king I would like to speak a few words on this discussion.

If consumer is a king why he himself is suffering with the present increase of prices. Is he himself ruling that much badly to suffer himself?I want to simply quote that as much he has the part of role of a king that much he is the servant of the same market. Money is a good servant but the bad master in the similar way I think consumer's role is enacted in the market.

Rate this: +30 -3

Bmgindia said: (Feb 22, 2014)  
Consumer is the king to drive the Indian market; so, it is essential to transform the demand, needs and expectations in the form of product. Lean management and six sigma consultancy are being outsourced by major players of trades to ensure the best return of investment.

Rate this: +4 -2

Rashid Khan said: (Feb 14, 2014)  

According to me we can't said directly the consumer is the king or not, it basically depends upon the market type to which we are concerning, the king means has full right on the product as to decide the price of product and much more thing to be considered. As if we can see only one face of coin by saying the consumer a really king. It sometimes happens when the matter coming to services and other thing, let us take an example : you have gone to buy an appliance of any multinational company, if you think you are really a king so say the manager to give a discount of 50%, I think the answer of manager is like, go and get money first then think of the product, isn't it?

So how can one says the consumer is really a king.

Thank you.

Rate this: +5 -6

Gayatri said: (Feb 5, 2014)  
Consumer is the king of India, I thing YES. Because take the example of software development it start with requirement step which is nothing but noting of consumer need, as it start with consumer then design, develop and then delivery to whom again a consumer! It start with consumer and end with consumer. If consumer likes than profit else lose. So consumer are the king not only in India in other country also.

Rate this: +31 -7

Renjith said: (Jan 30, 2014)  
Hi Friends,

In my opinion consumer is always the king and will remain the same in future too. As Sri told companies are testing it first with the consumers to know if it will succeed actually not just now it has been done in earlier periods also. If a company doesn't consider its customers as Kings. I would say that companies future is too short.

Rate this: +5 -8

Rohit said: (Jan 30, 2014)  
Saying that a consumer is a king signifies that the customer is driving the market and the products are produced according to his needs.

Yes after the liberalization and globalization in our country it can be said that markets are now driven by and products are produced according to the demands of the consumers only.

As there's no single product in the market of a particular type but are many. A consumer has many choices. He is free to choose and hence the most chosen product becomes the product in demand and is more produced by the producer. We are not forced to purchase a single product.

Also producers take input from the clients and the consumers and then build the product to be delivered. I can give an example of my company which builds loan booking application for the banks. And the banks are the customers. In this case we try to satisfy our customer as much as possible as per their demands and build the applications accordingly. Because we even know that if consumers won't be there producers are of no use. So its a one on one dependency situation.

Rate this: +27 -2

Shruti said: (Jan 29, 2014)  
To answer the question, whether Customer is really a king in "India", I would like to draw your attention to few key aspects which are key to customer satisfaction:

1) Meeting the demands of the market, in terms of quantity of product available in the market.

2) Good quality of the product for the price one pays.

3) Very importantly, anticipate the ever changing needs of the customer at the right time.

Today in India, to cater to the billions of population, please tell me why did we suddenly have a shortage for Onions in India!

Why there is so much adulteration in groceries/milk/food/water.

Why, even the Indian products like Vicco turmeric and Indian Tea available in the Indian markets are of inferior quality, compared to the ones that are exported.

Why toilets and water supply in our Indian Railways, is the most unhygenic disease breeding spot in the country.

And why we still do not have enough good quality schools and hospitals to cater to the growing population of the country.

These examples make my belief stronger, that Consumers in India, rather than being the King, are treated with utter disrespect by the companies or traders.

Rate this: +49 -3

Is the Consumer really the King in India?

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