Is the Consumer really the King in India?

Many of my friends think that consumer is not a real king in India. I want to say that though the consumer is not a real king but market completely depends on the consumer. Just think for a mint. Is market possible without consumer? I think not at all a billionaire businessmen also begins his business on behalf of consumer demand. What do they want? what do they need? what do they like? What will happen to any company or business? If there is no any consumer to purchase its product businessman faces completely loss. And we all know how much competition is in the market. If any consumer gets any info from anywhere that the thing he wants can get from another in less prize so obviously they go there. In competition shopkeepers and businessmen cut their market price to attract consumer towards them. And in all these consumers get profit completely. So how can we say that consumer is not the king. The consumer is real king in India.

Hi friends,

The Consumers are really the king in India because when the company launches a new product or service they first find out the customer needs and demands and according to that needs or demand they try to manufacture the product. Because ultimately the product or service will be manufactured for the customer who will buy it and make money for the company.

Example: When Jio came with its free data scheme Ambani has thought about the consumer because there is a demand always for data at lower cost and he makes a huge profit for this. Where Airtel, Vodafone or other telecom company were unable to make such profits.

In 90's we were using keypad phone, but later when mobile manufacturing companies determine that there is needs or demands in smartphones they start launching back to back.

All the efforts they are putting for consumers only. And consumers are the main source of generating revenue for any company.

Gone are the days when we use to say Customer is the King. As the competition is increasing and its a dynamic world, its high time we need to think logically and intelligently.

Now the new concept has arrived, employee first then comes the customer. Because if the employees are given the first priority and their needs and wants are satisfied well by the organization, then the happy employees will in return serve the customers well, which will make the customers happy by their service and in return this happy customers will bring more customers to the company.

In short customers will come and go, but employees are the permanent and important asset to the organization and we need to take care of them, in return they will take care of the customers.

For example, south west airline is one of the most successful and profit making organization as they follow the same concept of employee first then comes customer.

I think it depends on the type of market or product(asset), like in case of market-related to technical things like mobiles, electronic gadgets, vehicles ..consumer could be the Kings cause there are many options in the same range of price with different specifications or needs. Contrast to this in case of the market like food industry the company or shops can easily fool the customers with the help of many adulteration options or using different chemicals to fulfill the needs. Of course, the consumer can demand the taste but if it is not sure the product is good for health or not, then how could we say the consumer is the king here.
Also, I completely agree the fact that the Consumer is the central point or is at the highest priority but companies can play themselves to plan/ correlate with each other to get profit for both of them y keeping the customer at equal priority.

Hello Friends,

I believe that Consumers are really the king not only to India also to the whole world business. They give a value to the product and it becomes brand which increases the profit for Industries. Customer satisfaction is very important to grow a business. We can't take the customer for granted because they played a very important role. It's consumers who actually use the product. It gives the market value if the customer is using the same product again. To increase the brand value it's very important to satisfy the customers.

A businessman has to think about the customer if he is really interested to grow his business. We have alot of examples, Like Reliance Jio, IPhone, Google, Amazon, Flipkart. They know the importance of the customers need and what customers demand in that product hence they are the impeccable name in customers minds.

Thanks and Regards.

In today's world, consumer derives the market forces. Various companies firstly identifies the need of the customers then they produces the product or services which matches with the needs of customers or consumers.

Although, Traditional concept is bit different, it focuses on offering the same product to all consumers. Ex. Ford Model T(Car).

But, today we see highly customized services and products are being provided to people. There is a term called "Consumer is the king". i.e. produces what the consumer is required.

Today is the world of competition, every company is trying to satisfy their customers by offering what they want.

This competition is more in the private sector in India. But if talk about the Govt sector of India, it as same as it was 50 years back, Long waiting cues in banks, Govt Hospitals, etc.

But yes, today consumers is really the king in India.

Hello Friends, according to my opinion consumer are always king in the market each and every organisation work on its customers value and preference. Just think about if the particular company not provide proper product to customer they can stop to buy that company product again. So as result company cannot able to generate profit.

Even any businessman want to start the business he or she taking a first step is survey about actual customer need and want in the market. So they get an idea which type of product he or she have to provide in the market.

If company want to generate more profit it would be possible only when company maintain good customer relationship management by providing satisfactory of product to its customer.

So customer are the king in the market for any organisation without customer satisfaction there is a no business survive in the market. .

Consumer is actually not the real king in the market except market of few products like Ayurveda or organic agricultural products. For the consumer to be the real king in the market it is necessary that the supply in the market should emerge from the requirements and choice of the consumers.

In the developing countries like India demand is emerging from what is available in the market. Most of the products are purchased by the consumers based on the thinking what their neighbors are purchasing. Also, there are many products in the market that signifies the status symbol like freezer, home theater, dining tables etc and the consumers are ready to purchase these products even without having much demand.

Conclusion:

Although the consumer is not the real king in Indian market however, there is not a complete lacking of the choice of the consumer in the market.

In my opinion, yes customer is the real king of the market. Because for any startup one should focus on the customer need because it is a customer who will convert the business into a brand. If any businessman just focus on the money rather than the quality of products, his business will definately face downfall. We can't take the customer as a granted, because they are the one who raises the business by using their goods. There are a lot of examples like Amazon Flipkart Maruti Suzuki they all focus on the customer needs and they get success. There are some sectors like the food sector in which businessman can make fool of the customer because in this industry customer just focus on the taste rather than its quality.

Conclusion: Customer is the one who can rise the business as well as fall the business, So the customers are the real king of the market.

A king knows when to buy and what to buy, but the consumer doesn't. In case of a sale, the consumer tends to buy even those items which he actually doesn't need. Also in the case of an online sale, the companies even after giving a discount on special occasions, remain in profit. Why? Because they formulate a way to achieve their ultimate benefits. While the consumers, on the other hand, thinks that he has saved a great deal.

Besides market is not regulated by the likes of a product. It is regulated on the quality, price and service of the product.

For example - Yonex (badminton gears) is the most demanded and trusted brand and people demand, regardless of the fact it is being advertised or not. The same goes for the brands like UCB, US Polo etc.

So considering these a consumer can be thought of anything but not a king.

Thanks.