Is the Consumer really the King in India?

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144 comments Page 2 of 15.

Riya said:   9 years ago
According to me, consumers are king. Because every activity of producer depends on the choice of consumer and demand of the consumer. So for maintaining themselves in competition with another producer they mostly try to give good and ideal price products because adulteration may give them profit fast Bt it will reduce their goodwill in the market. So their whole business depends on upon the consumer.
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Anamika said:   8 years ago
Yes of course, consumers are the king in India, large companies competing each other in the market, expanding their business, introducing newer technologies, producing better quality products, for whom? For consumers only. Successful businesses works according to the needs and the demands of consumers. Business now a days works on the motto to make consumers satisfied before thinking about making profits. Only when they think about consumers then only they can think about profit. So in my view, consumers are the real king. Thank you.
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Gyan Teckchandani said:   9 years ago
Supporting this topic on a positive note I would say that consumers are and always will be the king of business in India. Let's consider the example of Maggi - a very well known product all over the world. When food safety department noticed some issues with that product immediately the sales were drastically down and contrary when food safety organization gave safety clearances to product Maggi the sales went up. So all the sales of the company depend hugely on its consumers. We can say that consumer lay the foundation for the success of the company or any business. Thank you. :).
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Sarbani said:   8 years ago
Hi friends,

The Consumers are really the king in India because when the company launches a new product or service they first find out the customer needs and demands and according to that needs or demand they try to manufacture the product. Because ultimately the product or service will be manufactured for the customer who will buy it and make money for the company.

Example: When Jio came with its free data scheme Ambani has thought about the consumer because there is a demand always for data at lower cost and he makes a huge profit for this. Where Airtel, Vodafone or other telecom company were unable to make such profits.

In 90's we were using keypad phone, but later when mobile manufacturing companies determine that there is needs or demands in smartphones they start launching back to back.

All the efforts they are putting for consumers only. And consumers are the main source of generating revenue for any company.
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Jayant said:   5 years ago
Consumer is King, but not the only King. Once there was time in ancient India when relationship between consumer and merchant or manufacturer was that of family member. Since time, trade, techniques and sociological concept and tradition changed, now manufacturer mainly looks for profit. They get survey made by professional consultants to know the mood, purchasing pattern and psychology of consumers' mind. Then go for manufacturing the goods. Till this consumer is King. But real need of consumer is totally ignored. The age of mass scale production has changed the position of Consumer from that of King to Slave. Now, goods are manufactured in bulk and in advance and then strategies are made out how to sale it ? What misleading advertisement should be prepared and who can be pout as a role model to project such advertisement. I see that in market, consumer is ignored and cheated by manufacturer in terms of quality, price and endurance of goods. Why this is ?Because on one hand there is professional association, federation or confederation of traders, merchant and on other, consumer is alone, unorganized and even government listen less from consumer and more from such organised federation of traders/manufacturers such as ASCHOM, FICCI, Chamber of Commerce etc.

Conclusion : Consumer was King pin in Economy but Today he is not only King pin in Economy.
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VIPUL said:   6 years ago
Yes, the consumer is the king in India because every businessman tries to satisfy the customer and fulfil their need & demand. The whole market depends upon the customer. The market grows by the customer. Every businessman should analyse the customer wants and need of which product, the successful businessman has the experience and they knew about the customer. i.e customer is the king of the market.

So, the Consumer really the King in India.
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Smita said:   9 years ago
Well, I don't think that consumer is really a king in the developing country (India). In the world of globalisation MNC's are entering into our market which probably produce the goods of defined standards. As it in the case of Maggi, Vicks, etc. Do you know Vicks is banned in European countries as it contains poisonous and toxicants in it? But in India, I think in every house you can easily find it. On the other hand, consumers in India is much influenced by the ads, they buy products by seeings the attractive ads on TVs despite that whether they knew about the product or not.
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Prabhat said:   9 years ago
I think consumer is the king of India. Because in any business. There are demand and supply. To run any enterprize, demand is mandatory which comes from the consumer. So the customer is the king of any business.
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S.k.Sharma said:   9 years ago
In earlier times, limited products were there in the market. Even in car segment segment, only fiat and ambassador were available. Now due to globalisation in India, the products brands have increased very much and quality of products have also increased. Now the market is driven by consumers. Consumers have option to select product as per their requirement. The companies are looking to fulfill the demand of consumers. Therefore, we can say the consumer is king.
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Mustak ahmad,sahibabad said:   8 years ago
Hi, everyone.

As per my opinion, India is a second largest country in the world and 1.25 crore peoples are living with together with different cultures and religions. So India is the second biggest marketing hub throughout the country.

Exactly, in our country consumer is really a king.

Indian consumers are purchasing low-cost product and service as well as makes more bargaining. That's why,

All companies and organisations focusing consumer needs and demand.

It's a good and right examples of FMCG companies like HUL and ITC and also Nestle. These companies are very focused to their consumer demand.

In recent scenario, jio is also a big example.

We can also take an example of smartphone companies they focus consumer demand also.

Indian consumer when goes to buy any product they ask one project at different shops to save money. And also compare that product to each other. Ultimately after satisfaction they purchase.

In this scenario, all consumer have electronics device they utilise more to compare more on an E-commerce website.

So, finally, I can say that Indian consumer really a king.
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