Is the Consumer really the King in India?

Some of the consumer just only Purchase some goods as it is heavily advertised in media. Thus, Consumers always get humiliated by the marketing Experts. The Consumers always try to think about Product details while making a comparison among two or more products available in the market.

Hai,

According to my view consumer are just manipulated as king, in reality they are just cheated. Any way the taste and preference only drives market but the advertising methodology is very high and fake now-a-days.

Though in service sector the smooth relationship towards the customer plays major role, but somehow the people gets attracted through the offers which are really not viable and pays whatever they charge. Hence the consumer must think laterally before purchasing anything.

Hence in Indian market consumers are really pretended to be king but actually not.

Gone are the days when we use to say Customer is the King. As the competition is increasing and its a dynamic world, its high time we need to think logically and intelligently.

Now the new concept has arrived, employee first then comes the customer. Because if the employees are given the first priority and their needs and wants are satisfied well by the organization, then the happy employees will in return serve the customers well, which will make the customers happy by their service and in return this happy customers will bring more customers to the company.

In short customers will come and go, but employees are the permanent and important asset to the organization and we need to take care of them, in return they will take care of the customers.

For example, south west airline is one of the most successful and profit making organization as they follow the same concept of employee first then comes customer.

Hi everyone.

In India due to unemployment number of sellers increase day by day, so that there is more number of sellers in the market called "BUYERS MARKET", so in India when buyer want to buy any product then he compare product in each & every shop in the market where he found same product at cheaper rate he buy from there. So we called 'Consumer really the king in India'.

Thank you.

Hello everyone,

As all of you have written your opinion, here is mine. According to me the consumer is really a king these days because in the modern world the consumer is having so much options to choose from and that is the reason the manufacturers are manufacturing according to the desires and the demands of consumers, cause if they don't, sooner or later they will be losing consumer's preference. So in my opinion consumers are the king in India.

Yes, you are right consumer in India is the king. Many times in India because of no awareness consumers face a lot of problems but if they know about the online consumer forums and if they face any problems. Consumers in India has lot of option for researching, buying and taking the right decision on products, services and brands.

Hello friends,

As the population density of India is very high, means large number of people living at particular area lead to more consumption of product this will lead to rise in, economy growth. This make high GDP. Thus consumer is really the king of India.

Moreover, different MNC Threw FDI wants to invest in India this show that Indian market is really strong. Also, at present more then 40% Indian are youngster, they want to deal with new technology, &this young consumer lead to more technological development.

At last, I want to say that consumer make Indian GDP high as well as more technological development also. Thus, consumer really is the king of India.

In my point of view consumer is not at all king in the market, he only driven by the retailer, because retailer attract the consumer in attractive way by fake advertisements, ads on news papers etc. These are not 100% true. They create their products as brads, then consumer is forced&attracted to by it.

For example a brand like Jockey, Levis etc even it is too costly than also people showing more interest to buy it because it is a brand in a market. If the same product available in the market with low cost with out any brand than also people are not interested in by those products. There fore in my point of view consumer is not at all king.

Based on facts and general opinions, consumer is partially the king, moreover I would say that if 13% country is rich only then they have enough money to go for substitutes and choose and mostly they fall into urban areas and rural peoples when do not have enough for their survival how come they can choose between products and moreover in rural the said consumer forums are not available. And we say 68% is on agriculture.

Analysis : King the term means he can't be fooled if then the punishment is ready to be given. Do you find this in Indian scenario where you keep fighting with seller and end up with disappointment.

Thank you.

Consumer is actually not the real king in the market except market of few products like Ayurveda or organic agricultural products. For the consumer to be the real king in the market it is necessary that the supply in the market should emerge from the requirements and choice of the consumers.

In the developing countries like India demand is emerging from what is available in the market. Most of the products are purchased by the consumers based on the thinking what their neighbors are purchasing. Also, there are many products in the market that signifies the status symbol like freezer, home theater, dining tables etc and the consumers are ready to purchase these products even without having much demand.

Conclusion:

Although the consumer is not the real king in Indian market however, there is not a complete lacking of the choice of the consumer in the market.