Celebrity Brand Endorsement: Effective Advertising?

Good morning to you all. I want to initiate on this topic.

According to me celebrity endorsement of market products should not be given so much hype. Specially the sport persons.

Because in India people just love their sport so they follow the players. The sport persons for much money sometimes endorse products not as good as they should be, so it sometimes creates problems among people.

And secondly in order to get more glamor and money players sometimes forget whats their first priority should be as a player?.

So in my opinion the products should not be endorsed by the celebrities much.

Thanks for giving me such an opportunity.

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Nowadays, a particular product comes in various brands. So to overcome a Heavy competition, the product is marketed using famous personalities. But it has negative effects like endorsing any invaluable product which causes havoc to the societies can be avoided. Thus, celebrity endorsements can be used for social awareness schemes as it can spread among our community by providing harmonious life.

Celebrity endorsement is beneficial to some extent. When customers watch their favorite stars endorsing the brand. They think that the stars use the same brand. So they should also try it. But its not the case most of the times. The celebrities are just acting in the advertisement too. Such ads sometimes misled the consumers and they get cheated. For e.g. , there are many fairness creams in the market. Many of them are endorsed by celebrities too. Customers buy such creams in the hope of getting fair. But such creams are just useless. So this is misleading. Thus, celebrity endorsement should used to the minimum.

Celebrities (actors, sports persons) undergo a respectful position in our society, they are very much well known to every person in our society, and the brands (companies) apply this sky touching worldwide popularity to advertise their commercial products, to launch a new product, and from this point of view nothing is wrong with it, but the 1st priority of actors, sport persons is their own discipline, which they have become so popular for. So it's the responsibility of the celebrities to their professional discipline to make their professional discipline of 1st priority.

Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly.

So the brand endorsement using celebrities must be minimized.

According to a business point of view cerebrity attract more attention of custmer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. It also related to status symbol of a person because if a person buy a product which endorse by a top cerebrity get more admire in society than other product purchasing.

Celebrity is more important in marketing. The business point of view brand endorsement increases the sales. For E.g Salman khan is the most popular in the society. He is promoting the washing powder. So, therefore, increases the sales.

But celebrity endorses in some products. Energy drink etc. Is not important like mobile phones brand because consumers may know which brand or which company is good. And they also know which mobile phone's features are good.

In my opinion brand endorsement as an actor of any product affects the profit of the business in a positive way as the young generation feels like what an actor is wearing in an ad he also wants to wear the same thing.

But these things depend upon the popularity, the fame of an actor if his/her popularity is good in the market than the positive effect will be there but the vice-versa of these can also happen if his/her popularity is not good enough.

Good afternoon friends, yes there is nothing wrong when the celebrity doing the advertisement. As they have achieved so much for there hard work in there life they have every right to do so. It is people who have to think whether they have to accept the product or not. Celebrity has the duty to endorse the product but ultimately it is upto the people to accept it. If the product is not good then no one can spend the money into the product.

According to me, brand endorsement by celebraties should not be totally banned, instead there should be some limitations. In case of sportsmen, if they are performing well, then they should be allow to go for advertisement. but still they should be allowed to do advertisement only after completing their all schedule e.g. practice session, tournaments. They should be allowed to go for advertisements in free tile only.