Celebrity Brand Endorsement: Effective Advertising?

The world has now changed we are living in the modern era where people do not uses or purchases the product only because it is endorsed by the celebrities. People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. For example Yamaha uses brand ambassador john abrahim for promoting its product whereas bajaj do not use any brand ambassador for its promotion but still bajaj has high sales as compared to Yamaha. This shows that more people loves to purchase bajaj bikes as compared to Yamaha. This is because bajaj bikes has good design and quality as compared to Yamaha.

Now a days people uses magazines and other sources of information to gain knowledge of the product that they thought of buying. They compare products through internet before purchasing. Thus people do not purchases the product only because it is endorsed by a celebrities.

Nowadays every new product has its own specific feature. To make the availability of these products to all people every company choosing advertising an important part of global marketing.

There is a lot of difference between normal person and celebrity who has name and fame they can easily attract to the public.

Take an example like one company introducing two branded watch and television.

Tv is promoted by the normal person and branded watch promoted by Saniya mirza. Most of the people will get attracted to Saniya Mirza because she is an international badminton player.

But according to me, celebrity people can promote the brand up to the promotional stage.

But when consumers want to buy any product they will choose best features and energy saving products.

So celebrity status can help to introduce a product not for increasing sales of that product.

Hi friends;.

I would like to say that it is effective strategy of promotion. The main funda of promotion is to make things "communicate". If the product is being communicated by any celebrity some kind related to that product line than it increase the faith and loyalty of consumer for that product.

For example; when sports personalities like Sachin Tendulkar promotes the product like "Boost" and uses the tag line "Boost is the secret of my energy" then people develop the faith and loyalty for that product since it is being advertised by a person who is highly respectable in society.

Similarly beauty product brands when promoted by celebrities or actresses it makes the product worthy in the views of consumers. So I think it is a good way of promotion but company should make sure that any product would not harm in any way the society or consumer welfare.

Hello everyone,

First of all, thanks for providing the platform to share our views as a part of group discussion.

Today's generation is similar to the previous generation as they too love to follow and imitate their role models. Without any doubt, the most famous celebrities are the real role models for the most of the youth. It's a part of business strategy to make use of popular personalities for the promotion of thier products. Celebrity brand endorsement enhances the the ways for company to develop their products. The image of celebrity surely helps to sell the product with desired profit.

Being a responsible person, it's also the duty of that particular celebrity to promote a good quality and harmless products.

To conclude, undoubtedly, celebrity brand endorsement is an effective advertisement.

Thanks.

Absolutely yes. Focusing more South Indian Celebrities, audience here is driven by their onscreen hero's. Let is be any "wood" Kolly, Tolly, Molly & Sandal but the driving factor is always the hero of the movie 90% of the movies have the story line same what differs is the treatment from the director and protagonists of the movie.

When the industry down south is ruled by families and their successions like a kingdom, audience remain the same. The social fabric is so worst that audience doesn't even whose who of the industry but keep quarreling among the fans associations.

Saying this I don't want to point at anyone but the brands when endorsed by the actors have the effect on the psyche of the fans and would reap benefits to the brand commercially.

Good evening to all of you.

According to my point of view celebrity endorsement for the world of advertising is in some way good but overall its not a good idea, especially its about those celebrities who are having a soft corner in public's heart as well as they are being known for their importance in their field of work.

As an example respected Kiran Bedi is advertising for a washing powder for just some sort of money and our Sport players are breaking the records for coming in the advertising world. As we know that they all are stars for different age group people. And in some or other way they are effecting the youths and other age group people. One more example is of beers and alcohol advertisements. So in my view its merely not a good idea.

Hi all,

Now we can discuss the topic is Celebrity Brand Endorsement: Effective Advertising.

In my opinion brand endorsement as an actor of any product affects the profit of the business in a positive way as the young generation feels like what an actor is wearing in an ad he also wants to wear the same thing.

Advantages to Using Celebrities in Advertising:

1. Influence Consumer Purchases.
2. Build Awareness.
3. Position a Brand.
4. Attract New Users.
5. Breathe Life Into Failing Brand.
6. Build brand equity.

The Risks of Celebrity Endorsement:

* Celebrity Images change.
* Celebrities become overexposed.

The Most Successful Celebrity Endorsements:

* Britney Spears for Pepsi.

Good Morning to all.

Celebrity endorsement creates more impact on people. People they want to show their status in their life style. So they use what the celebrities brand. But people in the middle class also wants to show an image as like rich people or like celebrity. The problem is when they creates an image, apart from their level it leads to big problems.

But in advertising company point of view they show their product is the best in cost as well as quality. They know people's thoughts. People always think that the product is advertised by a celebrity or sportsman rather than common man that is the best one.

So Advertising by celebrity or sportsman should be minimized.

Yes that's true celebrity brand endorsements give effective advertisement, because of the most important reason that people follow their favourite celebrity they want to look, appear, feel and act the way their favourite celebrity does.

Celebrity gets the primary importance while product gets the secondary importance, the product on itself cannot achieve such wide publicity, its the celebs that promotes product to that peak the amount of people following celebs determines the success of the launched product that is advertised either ways people gives product a shot they would try it at least once just because their favourite celebrity is endorsing the product.

Hi friends.

In today world advertisement is the most important thing for marketing a product. For this purpose marketing world uses celebrities for endorsement. Because in today world people are admiring them and they follow their footsteps. So a company think that this is the best way to selling their product.

Celebrities doing these endorsement for money they do not too much about the product. They do not know product quality and symptoms and they selling these kind of product and making fool of people. Product quality should be good. By knowing about the product and uses of the product $ quality of the product. Than they should endorse the product.