Celebrity Brand Endorsement: Effective Advertising?

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48 comments Page 1 of 5.

Abhilipsa said:   2 years ago
Brand endorsement is effective in a way that the generation of today's can follow their role models but in addition to that we have to check the qualities before we buy that product. We should not go through only advertisement.

Kolapalli said:   2 years ago

I think that an advertisement should be because the fan of a celebrity can buy it and the owner of it will get more worthy and the celebrity too.

SALONI JAIN said:   5 years ago
No, I Believe that brand should be held responsible not the celebrities because the brand is advertising the product in misleading way. Its not the duty of celebrity to know in and out of the product.

Premender said:   5 years ago
I think celebrity Brand Endorsement is not a good one, all of them cause harm to people some or the other way. Some people consider celebrities as role models and without having any idea of the product they will start using it. Celebrities should first know about the product is good or it causes any effects.

Himanshu said:   5 years ago
It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. When a health drink is endorsed by a sportsman, people believe it more than when the same is advertised by a common man. So endorsement of products by celebrities is very effective.

Ramani said:   6 years ago
In my point of view, celebrity brand endorse means not to obey their words or actions, it means to know about the product, if we like it we can buy it.

Naamy said:   6 years ago
Hello everyone.

In my point of view, if any celebrity endorsed any brand that doesn't mean that everyone go and buy that product. Yes, that product will become famous or popular because of that celebrity. But the success of that brand only depend upon its quality.

DSK said:   6 years ago
Hello all,

Celebrity Brand Endorsement is a successful advertising strategy, Nowadays kids are the major influential person in a family for example boost add in that cricket player influence the kids.

Many adds based on this strategy only, This is the most successful rather than product oriented strategy.

Shiny said:   6 years ago
Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Nowadays, a particular product comes in various brands. So to overcome a Heavy competition, the product is marketed using famous personalities. But it has negative effects like endorsing any invaluable product which causes havoc to the societies can be avoided. Thus, celebrity endorsements can be used for social awareness schemes as it can spread among our community by providing harmonious life.

Nimbolkar Umesh said:   6 years ago
Hello everyone,

First of all, thanks for providing the platform to share our views as a part of group discussion.

Today's generation is similar to the previous generation as they too love to follow and imitate their role models. Without any doubt, the most famous celebrities are the real role models for the most of the youth. It's a part of business strategy to make use of popular personalities for the promotion of thier products. Celebrity brand endorsement enhances the the ways for company to develop their products. The image of celebrity surely helps to sell the product with desired profit.

Being a responsible person, it's also the duty of that particular celebrity to promote a good quality and harmless products.

To conclude, undoubtedly, celebrity brand endorsement is an effective advertisement.


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