Celebrity Brand Endorsement: Effective Advertising?

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48 comments Page 4 of 5.

Shub said:   1 decade ago
Good evening,

It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. When a health drink is endorsed by a sportsman, people believe it more than when the same is advertised by a common man. So endorsement of products by celebrities is very effective.
(13)

Himanshu said:   6 years ago
It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. When a health drink is endorsed by a sportsman, people believe it more than when the same is advertised by a common man. So endorsement of products by celebrities is very effective.
(36)

Esha Rana said:   1 decade ago
Well according to my views, that if we look in today's era the people still gets attracted towards all those promotions and advertises that is supported by our popularised and well known celebrities. !

Even though today the people are more educated and know what is better to them but still their mind are make-up in such a way for so long that they are participating in promoting this activity.
(12)

Gajalakshmi said:   1 decade ago
Hi friends, celebrity brand endorsement should be avoided. This shows the lack of confidence of the company towards their product. The quality of the product must make the people to buy the product not the celebrity. Instead of using celebrity they have to include the concept in their advertisement which must reach the people's mind. Because of them many modals lose their oppourtunity.
(24)

Raju said:   1 decade ago
Companies want to have great and quick impact on the customers and in India the craze of celebrities are very high, people want to know about them, what they are doing which brand they are endorsing, even they are highly rated by our print and electronic media.

So the connection is established by the companies with that celebrity and it lead to have great response from customers.
(5)

Savya said:   1 decade ago
No doubt celebrities attract more audience towards an advertisement or a product. A celebrity talking about an ad will attract more eye balls than a common person talking about a product.

But with the changing time people have become more aware and they look for quality and cost of the product rather than getting attracted by some celebrity.
(14)

Premender said:   6 years ago
I think celebrity Brand Endorsement is not a good one, all of them cause harm to people some or the other way. Some people consider celebrities as role models and without having any idea of the product they will start using it. Celebrities should first know about the product is good or it causes any effects.
(18)

DSK said:   7 years ago
Hello all,

Celebrity Brand Endorsement is a successful advertising strategy, Nowadays kids are the major influential person in a family for example boost add in that cricket player influence the kids.

Many adds based on this strategy only, This is the most successful rather than product oriented strategy.
(35)

Awani said:   9 years ago
Celebrity brand endorsement is effective because in India many people have celebrity as their role model. So they would like to follow their role model and it also helps to increase the sales of the product. And after all its up to you that which brand you would like to use or which suits you!
(37)

Naamy said:   7 years ago
Hello everyone.

In my point of view, if any celebrity endorsed any brand that doesn't mean that everyone go and buy that product. Yes, that product will become famous or popular because of that celebrity. But the success of that brand only depend upon its quality.
(47)


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