Celebrity Brand Endorsement: Effective Advertising?

Hello everyone.

I feel using celebrities in advertisement is okay. Because we consider things mostly from the point of view of a consumer. But if we see things from the point of the brand owner his primary motive will be earning profit. So naturally he will try to hire the best celebrity in the market because he knows that celebrities DO have an impact in increasing the sales because people link themselves with these superstars in India.

For eg. Shahrukh Khan promoting fair & lovely for men has more buyers than vicco cream whose ad is done by a non entity.

Also these stars don't charge some nominal fees for these ads. So evidently if the company can hire a very popular star it simply means they have a huge capital which they must have invested in developing their product, so obviously the quality of the product will be good.

Also the stars we see have a reputation to protect so they won't act for any brand which comes first with the offer.

Of course lastly buying the product or not is the sole decision of the customers. Comparing & reviewing the product is his duty. Otherwise I think celebrity brand endorsement is not wrong or ineffective.

Thank you.

Hi friends,

Brand ambassador are needed for the few products like food and beverage products. These products cost should be. Low and people will not compare this to any other product in that range. For example Sachin is brand ambassador for boost product n he is having great respect in the society. So, people may think that buying boost because such a great person is using this product and why can't we try? Upto these kind of products, brand ambassador is needed.

Now a days, the educated people and professionals mind set has been changed. If people want to buy mobile or bike or car. , they will compare all the models in the internet within their budget range and selecting the best among them.

For example, sharukh khan one of the famous hero in Bollywood and he is the brand ambassador for Nokia smart phones and for Samsung smart phones, there is no celebrity brand ambassador. But here in India Samsung smart phones sales rate is very high when compare to Nokia smart phones.

My conclusion is that celebrity brand ambassador are needed for few products and needed for the many products which are already successfully running in the market.

Thanks.

A company who wish to earn by selling their products wants celebs to endorse their products and raise their sales bar and on the other side people believe on their thoughts and purchase that as it is endorse by their favourites. For example sachin tendulkar who is role models for every upcoming cricketer, promotes boost an energy drink and people buy it as it is promoted or used the legend sachin. But it has limitation on both sides like if the sachin endorse boost will charge for its adds which adds to the cost of boost. So it helps company to increase their sales but costs the people.

Many a times it affects many people like if a sportsman gets huge pays from adds he can get disinterested from his game which can hurt his performance. So as per my opinion no celebs should used for advertising.

So concluding on topic I would say Celebrity Brand Endorsement is Effective Advertising for the firm but not for people who follows it.

According to a business point of view cerebrity attract more attention of custmer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. It also related to status symbol of a person because if a person buy a product which endorse by a top cerebrity get more admire in society than other product purchasing.

I think celebrity Brand Endorsement is not a good one, all of them cause harm to people some or the other way. Some people consider celebrities as role models and without having any idea of the product they will start using it. Celebrities should first know about the product is good or it causes any effects.

In my point of view, brand endorsement as an actor of any product. It will be beneficial for the business. As now these a few young generation feels like what an actor is wearing in an add they want to wear same thing as well someone thinks do so. But these thing depends upon the popularity and the fame of any actor if his or her popularity good in the market, society and somebody following, like them then possitive affect will be there someone thinks do so. But nowadays every product has it owns specific features, quality. But as far as I am concerned that whenever any consumer want to buy any product. They choosing best quality, features best price and cheep. I think brand endorsement as an actor of any product. It will never be affected. Because we all need to be best quality Nd cheep products. Why you following any celebrity like actor, political. What they have done for us or our country. We should never be followed them. We should never be do, what they want and wear to us. We should have own opinion. Nd we will become that which we want Nd needs to be. We all know which product fabulous or worse. Even no one believe that on artificial product because we are natural. We are believed to be natural Nd believe in that. Thank you all of you.

I think that the celebrities should endorse advertisements because of the following reasons:

1) Advertisements with celebrities would fetch larger profits for the brand owners.

2) Being a celebrity is also a difficult profession. There is nothing wrong if they want to earn extra money.

3) If the brand is good in quality and a celebrity is endorsing the particular brand, people would trust the brand as they are seeing their role models in TV.

4) After the advertisement is endorsed, the brand owner might make the celebrity his brand's ambassador which would provide respect for both owner and the celebrity.

As always there are disadvantages as well:

1) If the celebrity is very busy in his work, endorsing advertisements would distract them from their work.

2) There some people who think that the brand owners are making a fool out of them. By these thoughts, these people won't buy the product which the celebrity has endorsed which might lead to a loss for the brand owners.

3) The brand owner might lose his respect as his product is not being sold.

Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly.

So the brand endorsement using celebrities must be minimized.

No doubt celebrities attract more audience towards an advertisement or a product. A celebrity talking about an ad will attract more eye balls than a common person talking about a product.

But with the changing time people have become more aware and they look for quality and cost of the product rather than getting attracted by some celebrity.

In my point of view, celebrity brand endorse means not to obey their words or actions, it means to know about the product, if we like it we can buy it.