Celebrity Brand Endorsement: Effective Advertising?

Celebrities (actors, sports persons) undergo a respectful position in our society, they are very much well known to every person in our society, and the brands (companies) apply this sky touching worldwide popularity to advertise their commercial products, to launch a new product, and from this point of view nothing is wrong with it, but the 1st priority of actors, sport persons is their own discipline, which they have become so popular for. So it's the responsibility of the celebrities to their professional discipline to make their professional discipline of 1st priority.

Good evening to all of you.

According to my point of view celebrity endorsement for the world of advertising is in some way good but overall its not a good idea, especially its about those celebrities who are having a soft corner in public's heart as well as they are being known for their importance in their field of work.

As an example respected Kiran Bedi is advertising for a washing powder for just some sort of money and our Sport players are breaking the records for coming in the advertising world. As we know that they all are stars for different age group people. And in some or other way they are effecting the youths and other age group people. One more example is of beers and alcohol advertisements. So in my view its merely not a good idea.

Good afternoon friends, yes there is nothing wrong when the celebrity doing the advertisement. As they have achieved so much for there hard work in there life they have every right to do so. It is people who have to think whether they have to accept the product or not. Celebrity has the duty to endorse the product but ultimately it is upto the people to accept it. If the product is not good then no one can spend the money into the product.

Companies want to have great and quick impact on the customers and in India the craze of celebrities are very high, people want to know about them, what they are doing which brand they are endorsing, even they are highly rated by our print and electronic media.

So the connection is established by the companies with that celebrity and it lead to have great response from customers.

Advertisement is for the segment which a company wants to capture so to use a suitable brand ambassador or ambassadress is also very important decision. More over primary motive of business is to earn profit and every business wants to give information or create awareness among customer with advertisement about there products. People wants to see full add only if ambassador is liked by them i.e., the reason because sachin, dhoni, sehwag, and other cricketers are hired by companies. Sharukh khan is attached with Hindustan Unilever Promoting their products. Samsung is become very famous because of amir khan, idea because of abhishek and so many products which is known because of ambassador. So I feel nothing is wrong to hire a celebrities like katrina, ashwria, sachin, sharukh etc to promote a product. Company will hire only those which is liked by public and they want to see them in ads.

Good Morning to all.

Celebrity endorsement creates more impact on people. People they want to show their status in their life style. So they use what the celebrities brand. But people in the middle class also wants to show an image as like rich people or like celebrity. The problem is when they creates an image, apart from their level it leads to big problems.

But in advertising company point of view they show their product is the best in cost as well as quality. They know people's thoughts. People always think that the product is advertised by a celebrity or sportsman rather than common man that is the best one.

So Advertising by celebrity or sportsman should be minimized.

Hello.

I think that an advertisement should be because the fan of a celebrity can buy it and the owner of it will get more worthy and the celebrity too.

Brand endorsement is effective in a way that the generation of today's can follow their role models but in addition to that we have to check the qualities before we buy that product. We should not go through only advertisement.