Celebrity Brand Endorsement: Effective Advertising?

Hi all,

Now we can discuss the topic is Celebrity Brand Endorsement: Effective Advertising.

In my opinion brand endorsement as an actor of any product affects the profit of the business in a positive way as the young generation feels like what an actor is wearing in an ad he also wants to wear the same thing.

Advantages to Using Celebrities in Advertising:

1. Influence Consumer Purchases.
2. Build Awareness.
3. Position a Brand.
4. Attract New Users.
5. Breathe Life Into Failing Brand.
6. Build brand equity.

The Risks of Celebrity Endorsement:

* Celebrity Images change.
* Celebrities become overexposed.

The Most Successful Celebrity Endorsements:

* Britney Spears for Pepsi.

Hello all,

Celebrity Brand Endorsement is a successful advertising strategy, Nowadays kids are the major influential person in a family for example boost add in that cricket player influence the kids.

Many adds based on this strategy only, This is the most successful rather than product oriented strategy.

Yes, definitely it is an effective method to draw people's trust in the brand. The audience buy into the idea that these celebrities themselves use the brand and they are at the height of their success because of the brands. Quite funny but it is not only the case in India where a much sizeable amount of customers lack practicality but this method has been resorted to by developed countries like America, UK, France and much more. When we see Shahrukh Khan drinking Pepsi we think they the fit even after consuming Pepsi so the fat content in these articles may be a myth. And when we see Kareena Kapoor endorsing a fairness cream we think the secret of her beauty lies in that very cream only. Advertisers all over pay a huge amount of money to book the most celebrated celebrities because they can read people's mind. They know human behavior so they do it. So, in a nutshell, the conclusion is that yes celebrity brand endorsement is an effective advertising.

Nowadays every new product has its own specific feature. To make the availability of these products to all people every company choosing advertising an important part of global marketing.

There is a lot of difference between normal person and celebrity who has name and fame they can easily attract to the public.

Take an example like one company introducing two branded watch and television.

Tv is promoted by the normal person and branded watch promoted by Saniya mirza. Most of the people will get attracted to Saniya Mirza because she is an international badminton player.

But according to me, celebrity people can promote the brand up to the promotional stage.

But when consumers want to buy any product they will choose best features and energy saving products.

So celebrity status can help to introduce a product not for increasing sales of that product.

Celebrity brand endorsement is an effective advertising strategy but not to a greater extent because the capital raised for the marketing of these products increases the price of the product. Thus leading to inflation.

Hello everyone,

First of all, thanks for providing the platform to share our views as a part of group discussion.

Today's generation is similar to the previous generation as they too love to follow and imitate their role models. Without any doubt, the most famous celebrities are the real role models for the most of the youth. It's a part of business strategy to make use of popular personalities for the promotion of thier products. Celebrity brand endorsement enhances the the ways for company to develop their products. The image of celebrity surely helps to sell the product with desired profit.

Being a responsible person, it's also the duty of that particular celebrity to promote a good quality and harmless products.

To conclude, undoubtedly, celebrity brand endorsement is an effective advertisement.

Thanks.

No, I Believe that brand should be held responsible not the celebrities because the brand is advertising the product in misleading way. Its not the duty of celebrity to know in and out of the product.

Hi friends, celebrity brand endorsement should be avoided. This shows the lack of confidence of the company towards their product. The quality of the product must make the people to buy the product not the celebrity. Instead of using celebrity they have to include the concept in their advertisement which must reach the people's mind. Because of them many modals lose their oppourtunity.

Brand endorsement using celebrities must be minimized.

Yes that's true celebrity brand endorsements give effective advertisement, because of the most important reason that people follow their favourite celebrity they want to look, appear, feel and act the way their favourite celebrity does.

Celebrity gets the primary importance while product gets the secondary importance, the product on itself cannot achieve such wide publicity, its the celebs that promotes product to that peak the amount of people following celebs determines the success of the launched product that is advertised either ways people gives product a shot they would try it at least once just because their favourite celebrity is endorsing the product.