Are Indians Less Quality Conscious?

Hello all,

Something like Quality consciousness should not be generalized to a nation or a city. It is a matter of choice and affordability. As we all know that ours is a developing nation and people of all statuses exist. Right from Multi-millionaires like Mukesh Ambani to daily wage laborer. A person who is a sole earner of his/her family cannot afford to buy an object out of his reach. He, therefore, compromises on the quality and goes for a less expensive product rather than an expensive product. In the same way, a person whose finances allow him/her to purchase a better quality product would go for it. This purely depends on a person choice. More than 50% of our population consists of middle and lower middle-class families who cannot afford high-end products or they are not aware of the products' specifications. This is the main difference between India and some other developed nation. These days, there is a tremendous change in such behavior and people are more aware (through media) and conscious about what they are spending for?

I would like to say that Indians as a whole cannot be labeled as less quality conscious. As buying any kind of product in today's world depends on three basic factors-

1. Awareness of the buyer towards the quality factors of a product.

2. His/her financial capacity to buy that particular product.

3. According to a customer's personal need from the product.

So on this basis, I would say that it depends from person to person and not on an entire nation.

Hello, freinds. I respect your opinion but in my point of view, we Indians are not less quality conscious. Since the awareness is spreading all around. Everyone is moving towards their stable and good state. People are getting employment. This helps to generate income which further helps to make us quality conscious. But also other than quality other factors influenced us to look things like choice and affordability.

Hello friends, I think each one of us has different needs. Some want quantity, some want quality in case of products. So everyone has different needs and financial condition based on which they buy products. But at the same time, I think most of us ignore the details about the products like the nutritional value, the ingredients and rather go for brands which are advertised by our celebrities.

Yeah, earlier they were much conscious about quantity instead of quality, but now they are showing revolutionary changes in them, they got their senses improved, therefore; they got to know about the value of quality.

Hello, friends, I think there is a huge gap between Indians who are quality conscious and Indians who care only about using things that are cheap or less expensive (these products lack in quality). That is why on one side we see people who are enjoying the benefits of quality products while on the other side we see people who keep on using mediocre products. The biggest reason for this is the cost factor. Most of the quality products are priced high, while mediocre products are comparatively cheap. India still is a country of savers of money. Here people are willing to compromise on quality if it saves them money. A simple example is people drinking tea/coffee in a steel glass instead of using a cup just because steel glass is cheap and coffee mugs are expensive. It is still a long way when we can say 'Yes! We Indians are quality conscious'.

Yes, India is less quality conscious why because let us take 2rupee rice what the govt provides this rice is mainly taken by poor people and the middle-class people also need money for their children or some things they need so they prefer to take that without seeing quality every one need quality but according to their situations they prefer this.

Hello Friend,

As all the point has been covered by my friends. I just want to add one point which I didn't found after reading all comments.

That Rich and Poor doesn't matter in quality consciousness because Rich people prefer high quality it is a definition as quoted by all but poor people prefer quality more than riches because they are poor they have limited money which they have to spent on a product or service and they find quality from that in long run because he knows he will not be able to buy it again in short run and rich people can by high price low-quality product because he knows that they can buy it again.

By taking an example if we see a villager who makes their clothes or buys his cloth once in a year and he knows that he has to maintain that clothes for the whole of that years. Hence proved they prefer more quality that a rich guy who buy t-shirts at a high price and forget about the quality of that product because he can buy it again.

As far as the consistent raising standards, lifestyle of every person in India has rapidly furnished.

People have more positively and actively switched themselves towards better and aware quality of products.

Even most common person is now concerned about the quality and benefits of any commodity.

So, taking the positive aspect Indians are way better and conscious for quality measures.

To some extents they are. What I think is that in spite of giving much focus on quality, they stress more on their price. This is especially valid to that rich staratum who just live to flaunt what they have.

Even if the quality is poor and price is high and on the other hand same thing with better quality is available at some cheaper rate, they will go for the first one. And the reason for it. Simply it's sky touching price.

Such as taking case of Reliance Fresh selling vegetables. Everyone knows that most of the time, all veggies and fruits have been kept for 3-4 days, they are put in air condition so that they appear fresh, still those Richy rich will buy only these vegetables and they will never go for roadside sellers who sell at lower price and their vegetables are the freshest. There are various similar instances.

While this is not valid for all, there is large proportion who strive to get stuff at lower price with the best quality. So my conclusion, at last, would be that "these people" should change their mind. If you are buying something whether from a multi-storey mall or a roadside stall price does not matter. What matters is quality. (not for everything).