Advertising is a Waste of Resources

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160 comments Page 6 of 16.

Harshit Nayyar said:   1 decade ago
I feel that advertising is a progressive tool for companies to spread awareness not only in the rural areas but also within the urban circuit. It may give a projection of wastage of huge amounts of money but on the contrary its only making the consumers more knowledgeable and informative.

With each advertisement carrying its own message a consumer is able to differentiate rationally between two products of the same category. For example, dove soap is one of the most preferred brands amongst all the soap brands as it takes care of the skin better than the others as demonstrated via the ads and and is also available to the consumers at nominal rates whereas the other soap of brands like lux etc rope in celebrities to endorse their products but the quality is not comparable with that of a dove. So a consumer can act wisely in his selection of the products with the help of the tool of advertisement.

There may be several cons on this subject matter but the pros supersede the cons and hence one can say that advertisement provides the customers not only added knowledge but also provides a great sense of judgement. Advertising is just a promotional tool to make the presence of your product felt in the market but in that process a company should not neglect the quality of their product which is in itself a huge loss of resources as such products won't be selling huge volumes leading to wastage and dumping of such products.
(22)

Maria said:   9 years ago
In my point of view, Ad draws our attention towards that particular product, most of us are not ready to think whether it is necessary for us.

Most of the ad make us fool.

I won't say it's merely waste but nowadays disadvantage of Ad is more.

It is more business oriented. Advertising to bring awareness is really good but in the case of introduction a product most of the ad make us fool.

Issuing pamphlet increased the waste papers in the roadside. Not only that by saving papers we can also save more trees. Also keeping banners has to be avoided. Since it causes more accident.

I conclude that advertising has to be there to guide people only in a correct way. We also have the responsibility to think and buy.
(22)

K.bhargavi reddy said:   9 years ago
Hello, friends. In my point of view, advertisement is very useful to know the best review of the product. With the help of advertisement people will able to know the value of the product, its usage, quality etc. If the product is up to the mark of customers satisfaction then there will be a good demand in the market. Also, the advertisement should have some useful meaning before they are launching in the market. It should satisfy the customer needs.
(21)

Machifeh nestor said:   9 years ago
In my humble opinion I will advise commercial companies to spend more money on improving product quality, making their prices affordable, improve on customer service while carrying out many P. Are activities. This strategy will increase sales incredibly instead of spending resources on advertising which in most case's end up being misleading when consumers try the product and find no quality. Spend money to improve on this above strategies and I can a sure you that, your customers will be advertisers and brand ambassadors for your company. Just try and see. Conclusively advertising is a wast of time and resources.
(21)

Sarbani said:   8 years ago
Being an MBA marketing person, I l never say advertising is a waste of resources. If there is no advertisement how people will aware about products, their benefit, price etc?

Every business firm changing their business policy to attract customers, like 20% extra scheme, buy 3 get 1 free scheme, free items for buying of any product n many more schemes. Now the question is if there is no advertisement how people will aware of it? Noy only for products, advertisement is done for health issues too. For example, Amitabh Bacchan was the brand ambassador for pulse polio campaign by saying that every child should have polio injection on such date. It is very useful for the parents who doesn't know when to go or where to go.

So by concluding, advertising can't be a waste of resources.
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Saroj said:   8 years ago
It depends upon the thing for which you will advertise. If I am advertising tobacco then I can say that it is a waste. But if I am advertising a cheap but useful medicine for cancer then it is not a waste resources anymore.
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Dinakar said:   8 years ago
I am a marketing guy, This topic is related to performance marketing.

Advertising is a Waste of Resources.

Unfortunately, there are no proofs in terms of figures. At the same time, you need to understand is it a commodity or a brand with respect to advertisements.

Always a Brand takes the attention of the customer and the Branding happens through advertisements most of the times.

The negatives that are assumed as paying unnecessary is a mistake.

The fact is you are paying for the risk which is in the form of assurance.
(21)

ANKITA KUMARI said:   10 years ago
Advertisements ARE NOT WASTE OF RESOURCES. If the companies stop advertising their product then how the customer come to know about their product. Advertising is also a source of employment for a lot of people. Also the producer come to know about the need of the customer. It is a medium of promotion. Through advertisement the company can increase their sale. So according to me it not waste of money.
(20)

Utkarsha said:   7 years ago
I think that advertising is not a wasteful resource because due to advertisement we make aware people about our product. We can make consumer impress and intrested in our product. Due to new and innovative ideas of advertisement we can attract consumer to buy our product, it can become one of our marketing strategy to sell our product and increase our share profit in market.
(20)

Shradhanjali sahoo said:   7 years ago
Hi guys. In my opinion, advertising is not waste of resources because it give information to the customer about the product and it is help to know the various new product. And scheme.
(20)


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