Advertising is a Waste of Resources
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160 comments Page 5 of 16.
Chris said:
8 years ago
I think it's a waste for the most part but only because society has developed more. - especially the internet. 30 years ago sure, how could you as a consumer easily access the information you need about a product, not very easily. For example, if I am looking at buying a new car from a dealership. Now, I can use the internet to see every car I can think of at the click of a button, and I can easily narrow down my options from there and using resources available online.
But if Volkswagen for example, is putting money into advertising their brand new car on the TV, or web pages, or billboards and so on then every car manufacturer has to do the same otherwise the exposure difference is too much and you get pushed out of the limelight and wave goodbye to your business. As a result, the price of EVERY car goes up in order to fund the advertising but the product you get is no better than it would be without. Even If just one does it, the others have to follow suit and we all lose out because of it regardless of who we buy from. From a private business perspective, it makes sense - if nobody else would do it as well. But remember this isn't just people from the same industry, if neither Honda or Nissan advertised cars, they would both suffer, some of that money would end up getting spent on holidays or something else. It also makes it much harder for new companies to develop as it's another huge up front cost they have to pay to get their name out there to the same level as the big boys, which helps keep the rich people rich.
Look at google too, people advertise via pay-per-click but if nobody did it then the organic results would simply be at the top instead. Google is complex now but it was incredibly useful even in its earlier, much simpler days. I could type "Acrylic Sheets" into google and its system of popularity would decide the rest - instead of who waves the most money at Google, which then increases the cost of the product.
And my last example, the latest Porsche 911 GT2 RS is still using the ancient rear engine layout of the 911 50 years ago, which is simply worse than a mid-engine for supercar purposes. They made the Cayman several years ago now, but limit its development significantly in order to keep the 911 as the top dog. Because it's iconic to their brand. In reality, this car should be a Porsche Cayman GT2 RS with a mid engine, it would be superior to its purpose, but they won't sell as many simply because it isn't called a 911.
From a purely logical point of view, it is really dumb for the most part. But it is kind of part and parcel of capitalism, and I can't see that going anywhere soon. In order for it to be reduced in a capitalistic society, there need to be new platforms made in order for new companies to gain exposure, for example, "cars. Com/cars. Gov" listing every registered car manufacturer and what kind of cars they make, which is the highest rated. A Neutral advertising platform if you like, designed to give consumers the idea of which they should choose to buy between X and Y, not just the owners of X screaming "Buy X because it's better" and Y doing the same. Everyone apart from the advertising industry wins.
But if Volkswagen for example, is putting money into advertising their brand new car on the TV, or web pages, or billboards and so on then every car manufacturer has to do the same otherwise the exposure difference is too much and you get pushed out of the limelight and wave goodbye to your business. As a result, the price of EVERY car goes up in order to fund the advertising but the product you get is no better than it would be without. Even If just one does it, the others have to follow suit and we all lose out because of it regardless of who we buy from. From a private business perspective, it makes sense - if nobody else would do it as well. But remember this isn't just people from the same industry, if neither Honda or Nissan advertised cars, they would both suffer, some of that money would end up getting spent on holidays or something else. It also makes it much harder for new companies to develop as it's another huge up front cost they have to pay to get their name out there to the same level as the big boys, which helps keep the rich people rich.
Look at google too, people advertise via pay-per-click but if nobody did it then the organic results would simply be at the top instead. Google is complex now but it was incredibly useful even in its earlier, much simpler days. I could type "Acrylic Sheets" into google and its system of popularity would decide the rest - instead of who waves the most money at Google, which then increases the cost of the product.
And my last example, the latest Porsche 911 GT2 RS is still using the ancient rear engine layout of the 911 50 years ago, which is simply worse than a mid-engine for supercar purposes. They made the Cayman several years ago now, but limit its development significantly in order to keep the 911 as the top dog. Because it's iconic to their brand. In reality, this car should be a Porsche Cayman GT2 RS with a mid engine, it would be superior to its purpose, but they won't sell as many simply because it isn't called a 911.
From a purely logical point of view, it is really dumb for the most part. But it is kind of part and parcel of capitalism, and I can't see that going anywhere soon. In order for it to be reduced in a capitalistic society, there need to be new platforms made in order for new companies to gain exposure, for example, "cars. Com/cars. Gov" listing every registered car manufacturer and what kind of cars they make, which is the highest rated. A Neutral advertising platform if you like, designed to give consumers the idea of which they should choose to buy between X and Y, not just the owners of X screaming "Buy X because it's better" and Y doing the same. Everyone apart from the advertising industry wins.
(26)
Anubhav Singh said:
9 years ago
In my opinion, advertisement is not a waste of money.
Think about that if some give you the same product of 5 different brands and you never heard the name of 4 brands but you have seen one brand advertisement much time but never used it. So more probability you will choose that product.
And also without advertisement less people will know about your product it's also a negative point.
So in many ways advertisement is useful.
Think about that if some give you the same product of 5 different brands and you never heard the name of 4 brands but you have seen one brand advertisement much time but never used it. So more probability you will choose that product.
And also without advertisement less people will know about your product it's also a negative point.
So in many ways advertisement is useful.
(25)
Vishal said:
9 years ago
In my point of view, due to attractive advertisement, which is placed in a road side sometimes became a part of a accident also, due to careless driving.
(25)
Sristi said:
8 years ago
According to me, advertising is a waste of resources if advertising is done in a huge but wrong way. The way a product should be advertised it should be reached to the right customers otherwise it is really a waste of resources.
(25)
Pankaj said:
8 years ago
According to me, an advertisement is a very necessary tool to thrive a company. Without advertisement a company can not acquent their product with the consumer. If someone is going to start a company he need to advertise what his company is going to introduce to the market. Nowadays advertisement is not confined till the television or street posters but one can advertise through social media, YouTube etc. So advertisement is not waste of source.
(24)
Arnab Manna said:
8 years ago
I don't agree with that advertising is a waste of resources rather producing something without advertising will be a waste of huge amount of resources used for production, because consumers will not come and just knock the door to buy the product unless they know about the product very well. So there is a need to make the people know about the product and that is done by advertising.
Another reason is that, whenever someone goes to a shop to buy something they recall the list of brands in their mind i.e. brand value, which plays a major role in the sales of a particular product.
Now the question is why do they advertise repeatedly? This may be due to the fact that every day there is a new brand in the market selling the same kind of products, so people will easily forget about the product. So in order to keep the product alive in the mind of the consumers, it is extremely important to keep on advertising. So we realize that advertising is not a waste of resources.
Another reason is that, whenever someone goes to a shop to buy something they recall the list of brands in their mind i.e. brand value, which plays a major role in the sales of a particular product.
Now the question is why do they advertise repeatedly? This may be due to the fact that every day there is a new brand in the market selling the same kind of products, so people will easily forget about the product. So in order to keep the product alive in the mind of the consumers, it is extremely important to keep on advertising. So we realize that advertising is not a waste of resources.
(24)
C Renuka said:
7 years ago
Hi this is Renuka.
In my view, advertising is not a waste resources because being a product the consumers may know the importance of that product.
To get awareness of that product many companies refer to advertise their products.
By advertising the best offers the rate of production increases and also the products are consumed more. So advertising is not a waste of resources.
In my view, advertising is not a waste resources because being a product the consumers may know the importance of that product.
To get awareness of that product many companies refer to advertise their products.
By advertising the best offers the rate of production increases and also the products are consumed more. So advertising is not a waste of resources.
(24)
Mohan IG said:
1 decade ago
Hello Friends,
As per my knowledge, Advertisement is the best medium to expose the product in the market.
It will gives the Knowledge about the product and it makes a great impact to the people. Not only through the Telecommunication, Advertisements are given through the Internet also. You may consider the GOOGLE AD-SENSE. It makes the product to advertise whole along the world. It gives the brand.
Advertisements about the Automobiles are awesome. It will update the knowledge about technologies in automobiles. In daily life, unconsciously we were updated by this.
As per my knowledge, Advertisement is the best medium to expose the product in the market.
It will gives the Knowledge about the product and it makes a great impact to the people. Not only through the Telecommunication, Advertisements are given through the Internet also. You may consider the GOOGLE AD-SENSE. It makes the product to advertise whole along the world. It gives the brand.
Advertisements about the Automobiles are awesome. It will update the knowledge about technologies in automobiles. In daily life, unconsciously we were updated by this.
(23)
Narasimha reddy said:
8 years ago
In my point of view, the advertisement is not a waste of resources because if we don't advertise the customers doesn't know about the product. In present marketing so many smae products are available so different companies advertised about thier products daily. Advertisement is very helpful to the customer to know the product details.
(23)
Omkar.Patil said:
8 years ago
No, I do not agree with this point.
Many people come to know about a new product in the market through advertisement only. If we do not go for advertisement, how the customers can come to know about our products in this competitive business world.
Many people come to know about a new product in the market through advertisement only. If we do not go for advertisement, how the customers can come to know about our products in this competitive business world.
(23)
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