Advertising is a Waste of Resources
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Discussion:
160 comments Page 1 of 16.
M Bilal Asad said:
10 years ago
The major advantages of advertising are:
(1) Introduces a new product in the market,
(2) Expansion of the market,
(3) Increased sales,
(4) Fights compilation,
(5) Enhances good-will,
(6) Educates the consumers,
(7) Elimination of middlemen,
(8) Better quality products,
(9) Supports the salesmanship,
(10) More employment opportunities,
(11) Reduction in the prices of newspapers and magazines,
(12) Higher standard of living.
The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.
This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages.
(1) Introduces a New Product in the Market:
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.
(2) Expansion of the Market:
It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer\'s products even by conveying the customers living at the far flung and remote areas.
(3) Increased Sales:
Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.
(4) Fights Competition:
Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.
(5) Enhances Good-Will:
Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.
(6) Educates The Consumers:
Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.
(7) Elimination of Middlemen:
It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.
(8) Better Quality Products:
Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.
(9) Supports The Salesmanship:
Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that "selling and advertising are cup and saucer, hook and eye, or key and lock wards.
(10) More Employment Opportunities:
Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.
(11) Reduction in the Prices of Newspapers and Magazines Etc:
Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.
(12) Higher Standard of Living:
The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchill advertising nourishes the consuming power of men and creates wants for better standard of living.
By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.
(1) Introduces a new product in the market,
(2) Expansion of the market,
(3) Increased sales,
(4) Fights compilation,
(5) Enhances good-will,
(6) Educates the consumers,
(7) Elimination of middlemen,
(8) Better quality products,
(9) Supports the salesmanship,
(10) More employment opportunities,
(11) Reduction in the prices of newspapers and magazines,
(12) Higher standard of living.
The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.
This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages.
(1) Introduces a New Product in the Market:
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.
(2) Expansion of the Market:
It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer\'s products even by conveying the customers living at the far flung and remote areas.
(3) Increased Sales:
Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.
(4) Fights Competition:
Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.
(5) Enhances Good-Will:
Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.
(6) Educates The Consumers:
Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.
(7) Elimination of Middlemen:
It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.
(8) Better Quality Products:
Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.
(9) Supports The Salesmanship:
Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that "selling and advertising are cup and saucer, hook and eye, or key and lock wards.
(10) More Employment Opportunities:
Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.
(11) Reduction in the Prices of Newspapers and Magazines Etc:
Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.
(12) Higher Standard of Living:
The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchill advertising nourishes the consuming power of men and creates wants for better standard of living.
By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.
(49)
Chris said:
8 years ago
I think it's a waste for the most part but only because society has developed more. - especially the internet. 30 years ago sure, how could you as a consumer easily access the information you need about a product, not very easily. For example, if I am looking at buying a new car from a dealership. Now, I can use the internet to see every car I can think of at the click of a button, and I can easily narrow down my options from there and using resources available online.
But if Volkswagen for example, is putting money into advertising their brand new car on the TV, or web pages, or billboards and so on then every car manufacturer has to do the same otherwise the exposure difference is too much and you get pushed out of the limelight and wave goodbye to your business. As a result, the price of EVERY car goes up in order to fund the advertising but the product you get is no better than it would be without. Even If just one does it, the others have to follow suit and we all lose out because of it regardless of who we buy from. From a private business perspective, it makes sense - if nobody else would do it as well. But remember this isn't just people from the same industry, if neither Honda or Nissan advertised cars, they would both suffer, some of that money would end up getting spent on holidays or something else. It also makes it much harder for new companies to develop as it's another huge up front cost they have to pay to get their name out there to the same level as the big boys, which helps keep the rich people rich.
Look at google too, people advertise via pay-per-click but if nobody did it then the organic results would simply be at the top instead. Google is complex now but it was incredibly useful even in its earlier, much simpler days. I could type "Acrylic Sheets" into google and its system of popularity would decide the rest - instead of who waves the most money at Google, which then increases the cost of the product.
And my last example, the latest Porsche 911 GT2 RS is still using the ancient rear engine layout of the 911 50 years ago, which is simply worse than a mid-engine for supercar purposes. They made the Cayman several years ago now, but limit its development significantly in order to keep the 911 as the top dog. Because it's iconic to their brand. In reality, this car should be a Porsche Cayman GT2 RS with a mid engine, it would be superior to its purpose, but they won't sell as many simply because it isn't called a 911.
From a purely logical point of view, it is really dumb for the most part. But it is kind of part and parcel of capitalism, and I can't see that going anywhere soon. In order for it to be reduced in a capitalistic society, there need to be new platforms made in order for new companies to gain exposure, for example, "cars. Com/cars. Gov" listing every registered car manufacturer and what kind of cars they make, which is the highest rated. A Neutral advertising platform if you like, designed to give consumers the idea of which they should choose to buy between X and Y, not just the owners of X screaming "Buy X because it's better" and Y doing the same. Everyone apart from the advertising industry wins.
But if Volkswagen for example, is putting money into advertising their brand new car on the TV, or web pages, or billboards and so on then every car manufacturer has to do the same otherwise the exposure difference is too much and you get pushed out of the limelight and wave goodbye to your business. As a result, the price of EVERY car goes up in order to fund the advertising but the product you get is no better than it would be without. Even If just one does it, the others have to follow suit and we all lose out because of it regardless of who we buy from. From a private business perspective, it makes sense - if nobody else would do it as well. But remember this isn't just people from the same industry, if neither Honda or Nissan advertised cars, they would both suffer, some of that money would end up getting spent on holidays or something else. It also makes it much harder for new companies to develop as it's another huge up front cost they have to pay to get their name out there to the same level as the big boys, which helps keep the rich people rich.
Look at google too, people advertise via pay-per-click but if nobody did it then the organic results would simply be at the top instead. Google is complex now but it was incredibly useful even in its earlier, much simpler days. I could type "Acrylic Sheets" into google and its system of popularity would decide the rest - instead of who waves the most money at Google, which then increases the cost of the product.
And my last example, the latest Porsche 911 GT2 RS is still using the ancient rear engine layout of the 911 50 years ago, which is simply worse than a mid-engine for supercar purposes. They made the Cayman several years ago now, but limit its development significantly in order to keep the 911 as the top dog. Because it's iconic to their brand. In reality, this car should be a Porsche Cayman GT2 RS with a mid engine, it would be superior to its purpose, but they won't sell as many simply because it isn't called a 911.
From a purely logical point of view, it is really dumb for the most part. But it is kind of part and parcel of capitalism, and I can't see that going anywhere soon. In order for it to be reduced in a capitalistic society, there need to be new platforms made in order for new companies to gain exposure, for example, "cars. Com/cars. Gov" listing every registered car manufacturer and what kind of cars they make, which is the highest rated. A Neutral advertising platform if you like, designed to give consumers the idea of which they should choose to buy between X and Y, not just the owners of X screaming "Buy X because it's better" and Y doing the same. Everyone apart from the advertising industry wins.
(26)
Khuram said:
1 decade ago
You know Sony or apple or Microsoft or LG or Samsung or Cree are relatively big companies. If they hire a brand ambassador and giving them money it means they are wasting money.
I think Sony and apple are the big names rather then any brand ambassador. These both companies making the reputation of brand ambassador not the reputation of their company.
I think companies should focus on providing the solutions for person's problem. They should come up with innovative ideas to make their product reliable and cheaper.
Let me give you guys an example. Last night I just try to decide to buy led lights. While searching on Google I find so many companies. I am going to invest almost $10000 and may be I will spend this amount of money only one time in my life on lighting. So I have decided to search on Google to buy cheap and reliable lighting. I checked so many things.
The Lumens.
The price.
The Wattage.
The warranty.
There is a brand giving 10 years warranty and price is reliable. I searched more and find another brand which is relatively cheap and giving 5 years warranty. I choose the one which will give 5 years warranty and cheap. But if a brand who is giving 10 years warranty will give cheap product I will surely buy it.
I do not check who is the brand ambassador of this company. Lol. Why china is spreading all over the world. Who is the brand ambassador of China. Lol. Or are there any brand ambassador of Chinese products. No! they are focusing on one factor which is price. There are only few ppl in this world who are not price conscious. They may care about brand ambassador but most of them are price conscious.
You know what the strategy of these brands is to generate the demand of their product. But they fail to realize that there is always a demand of their product now focus on quality and price.
There are two type of ppl in this world. Those who showoff and those who do not showoff. Those who showoff buy only those product which are doing showoff and those who do not believe in showoff buy cheap and reliable product.
I can explain every thing in detail. Now days Microsoft windows is good company but when someone come up with a new product which will be relatively cheap and better then the Microsoft the ppl will surely switch towards it.
I know there are few software are there in the market and ppl are not switching towards them. Because they are not publicizing them self. If they publicize them self that our software is better then the Microsoft and the you will not face the same problems in our software which you face in Microsoft then ppl will surely move towards them. I know these relatively new operating software do not understand marketing tricks because they do not understand human nature.
Human being always search for perfection. The one who try to make his product perfect will be the best. There is always room for new ppl but if they have talent.
I think Sony and apple are the big names rather then any brand ambassador. These both companies making the reputation of brand ambassador not the reputation of their company.
I think companies should focus on providing the solutions for person's problem. They should come up with innovative ideas to make their product reliable and cheaper.
Let me give you guys an example. Last night I just try to decide to buy led lights. While searching on Google I find so many companies. I am going to invest almost $10000 and may be I will spend this amount of money only one time in my life on lighting. So I have decided to search on Google to buy cheap and reliable lighting. I checked so many things.
The Lumens.
The price.
The Wattage.
The warranty.
There is a brand giving 10 years warranty and price is reliable. I searched more and find another brand which is relatively cheap and giving 5 years warranty. I choose the one which will give 5 years warranty and cheap. But if a brand who is giving 10 years warranty will give cheap product I will surely buy it.
I do not check who is the brand ambassador of this company. Lol. Why china is spreading all over the world. Who is the brand ambassador of China. Lol. Or are there any brand ambassador of Chinese products. No! they are focusing on one factor which is price. There are only few ppl in this world who are not price conscious. They may care about brand ambassador but most of them are price conscious.
You know what the strategy of these brands is to generate the demand of their product. But they fail to realize that there is always a demand of their product now focus on quality and price.
There are two type of ppl in this world. Those who showoff and those who do not showoff. Those who showoff buy only those product which are doing showoff and those who do not believe in showoff buy cheap and reliable product.
I can explain every thing in detail. Now days Microsoft windows is good company but when someone come up with a new product which will be relatively cheap and better then the Microsoft the ppl will surely switch towards it.
I know there are few software are there in the market and ppl are not switching towards them. Because they are not publicizing them self. If they publicize them self that our software is better then the Microsoft and the you will not face the same problems in our software which you face in Microsoft then ppl will surely move towards them. I know these relatively new operating software do not understand marketing tricks because they do not understand human nature.
Human being always search for perfection. The one who try to make his product perfect will be the best. There is always room for new ppl but if they have talent.
(15)
Breezy Brian Gregg said:
10 years ago
The 5 ways advertising hurts us:
Advertising funded media censors content: Media owners, writers and editors self censor so as not to offend the advertisers who fund their work. That is not fair. Citizens deserve to be informed of news events even when the content may be damaging to advertisers.
Advertising funded media is not democratic: A basic principle of democracy is that citizens should have equal access to power. Most of our mass media is Advertising Funded Media. This means that any individual or organization that is wealthy can have a super access to power. If you have the money you can make your voice heard in the mass media simply by buying advertising time or space. That is undemocratic.
Advertising funded media is a rip off: Citizens as consumers pay for the advertising every time they purchase a product or service. The cost of advertising is built into the price. That is only half of the rip off. Citizens pay again by having their time wasted while they wait for advertisements that are interrupting. For 2013 in Canada we are as a nation wasting $420 billion of our time in exchange for $40 billion worth of media. For 2013 as individuals on average we are each wasting $12, 000 of our time in exchange for $1, 140 worth of media. For more on the rip off: Big Rip Off.
Advertising funded media creates unfairness in the market place: A good thing about a market system is that it is supposed to promote progress. When new products or services are developed that are superior they should rise to the top and replace the inferior. Not though when we have Advertising funded media. Established products and services with masses of capital behind them live on long past the time they should. Competition in the market has become a competition for quality of marketing hype instead of a competition for quality.
Advertising funded media drowns out citizen's free expression: How can an individual that has very limited capital voice an opinion to the greater society when that society is polluted with messages that are being repeated by machines that are exclusively controlled by the wealthy? Nice that we can say what ever we want almost and not have to worry about being imprisoned or tortured and executed but still not quite fair that there is nowhere near an equality of voice between the rich and the poor.
Advertising funded media censors content: Media owners, writers and editors self censor so as not to offend the advertisers who fund their work. That is not fair. Citizens deserve to be informed of news events even when the content may be damaging to advertisers.
Advertising funded media is not democratic: A basic principle of democracy is that citizens should have equal access to power. Most of our mass media is Advertising Funded Media. This means that any individual or organization that is wealthy can have a super access to power. If you have the money you can make your voice heard in the mass media simply by buying advertising time or space. That is undemocratic.
Advertising funded media is a rip off: Citizens as consumers pay for the advertising every time they purchase a product or service. The cost of advertising is built into the price. That is only half of the rip off. Citizens pay again by having their time wasted while they wait for advertisements that are interrupting. For 2013 in Canada we are as a nation wasting $420 billion of our time in exchange for $40 billion worth of media. For 2013 as individuals on average we are each wasting $12, 000 of our time in exchange for $1, 140 worth of media. For more on the rip off: Big Rip Off.
Advertising funded media creates unfairness in the market place: A good thing about a market system is that it is supposed to promote progress. When new products or services are developed that are superior they should rise to the top and replace the inferior. Not though when we have Advertising funded media. Established products and services with masses of capital behind them live on long past the time they should. Competition in the market has become a competition for quality of marketing hype instead of a competition for quality.
Advertising funded media drowns out citizen's free expression: How can an individual that has very limited capital voice an opinion to the greater society when that society is polluted with messages that are being repeated by machines that are exclusively controlled by the wealthy? Nice that we can say what ever we want almost and not have to worry about being imprisoned or tortured and executed but still not quite fair that there is nowhere near an equality of voice between the rich and the poor.
(9)
Ash said:
1 decade ago
Hi friends,
Most of you said that advertising is a good one. I agree that. But I want to discuss with some unknown side of advertising. I should say it is not totally good. There are lots of money are invested to advertise a product. But most of the time the quality of the product is not so good.
Nowadays advertising of a product is very plentiful in TV channels. Just we are seeing and enjoying them and we want to buy that too. But when we come to know the price of the product, it will really high. So a middle class man can't afford for this. Why these goods cost so much? We see these ads with celebrities, models, super heroes, heroines. And they are get paid lacs of lacs and crores of crores. But this is our money.
If it will be curtailed, the prices should be automatically reduced. Shouldn't they? So much of money is wasted here. We are deceived by purchasing some cheap ones. And also some big companies have shares with foreign companies. We have to be aware of this. Why should we instill that?
And one more thing, a good and quality product need not to be advertised. After you buying a product, you found that it is a very good one with best quality. Then you'll inform about this to your friends and neighbours. Here the product is automatically advertised. Because of its good quality. Apparently speaking, this is the fact. A best one needs nothing to be fame.
Conversely, ads are important in some situations. For instance, the villagers should be aware of vaccination. So ads like this by the government must be accepted. Then small businesses have to publicized. If you start a business like photocopying, browsing, tailoring, dancing, then initially you have to let people know about this.
All I want to conclude that "quality should be improved and prices should be reduced". Instead of wasting money for ads, just put them in quality and also reduce the price. Do you agree?:).
Most of you said that advertising is a good one. I agree that. But I want to discuss with some unknown side of advertising. I should say it is not totally good. There are lots of money are invested to advertise a product. But most of the time the quality of the product is not so good.
Nowadays advertising of a product is very plentiful in TV channels. Just we are seeing and enjoying them and we want to buy that too. But when we come to know the price of the product, it will really high. So a middle class man can't afford for this. Why these goods cost so much? We see these ads with celebrities, models, super heroes, heroines. And they are get paid lacs of lacs and crores of crores. But this is our money.
If it will be curtailed, the prices should be automatically reduced. Shouldn't they? So much of money is wasted here. We are deceived by purchasing some cheap ones. And also some big companies have shares with foreign companies. We have to be aware of this. Why should we instill that?
And one more thing, a good and quality product need not to be advertised. After you buying a product, you found that it is a very good one with best quality. Then you'll inform about this to your friends and neighbours. Here the product is automatically advertised. Because of its good quality. Apparently speaking, this is the fact. A best one needs nothing to be fame.
Conversely, ads are important in some situations. For instance, the villagers should be aware of vaccination. So ads like this by the government must be accepted. Then small businesses have to publicized. If you start a business like photocopying, browsing, tailoring, dancing, then initially you have to let people know about this.
All I want to conclude that "quality should be improved and prices should be reduced". Instead of wasting money for ads, just put them in quality and also reduce the price. Do you agree?:).
(129)
Ann Strickland-Clark said:
1 decade ago
The previous comments have been heavily biased towards approval of the function of advertising, While it is true that it has the virtue of informing the public of products and their advantages over other products, one should never forget that the best advertisement is word of mouth.
When one consumer tells another of their good experience with a car or a shampoo, it is worth any amount of advertising.
And the money spent on advertising is nothing short of criminal. It has s deleterious effect in politics. When one candidate has unlimited resources, it almost goes without saying that his/her name will be more recognized, regardless of that candidate's worthiness. And it is a given that he will win the election.
Advertising also encourages overspending. Indebtedness is one of the major causes of marriage breakdown and suicide when one is sued in court for money that is owed everywhere for "goodies" that were not necessary. It is after all a cause of gambling - trying to pay off these crippling debts.
Advertising also diverts funds from improving products through research and development rather that just saying - "buy me, I'm best".
Creative people are seduced into advertising and while we may enjoy slogans like "You'll wonder where the yellow went when you brush your teeth with this toothpaste" - only a fool would believe that other toothpastes aren't just as good.
How much more worthy their lives would be if they used their talents in fine art, in writing or in teaching.
I was in Russia before Gorbachev, the breakup of the Soviet Union and the fall of the Berlin Wall. The lack of advertising was refreshing. In both the Moscow and St Peters burg Underground Stations the walls were covered in beautiful murals, real works of art.
While admitting that advertising has its uses, I think one should not forget thee disadvantages.
When one consumer tells another of their good experience with a car or a shampoo, it is worth any amount of advertising.
And the money spent on advertising is nothing short of criminal. It has s deleterious effect in politics. When one candidate has unlimited resources, it almost goes without saying that his/her name will be more recognized, regardless of that candidate's worthiness. And it is a given that he will win the election.
Advertising also encourages overspending. Indebtedness is one of the major causes of marriage breakdown and suicide when one is sued in court for money that is owed everywhere for "goodies" that were not necessary. It is after all a cause of gambling - trying to pay off these crippling debts.
Advertising also diverts funds from improving products through research and development rather that just saying - "buy me, I'm best".
Creative people are seduced into advertising and while we may enjoy slogans like "You'll wonder where the yellow went when you brush your teeth with this toothpaste" - only a fool would believe that other toothpastes aren't just as good.
How much more worthy their lives would be if they used their talents in fine art, in writing or in teaching.
I was in Russia before Gorbachev, the breakup of the Soviet Union and the fall of the Berlin Wall. The lack of advertising was refreshing. In both the Moscow and St Peters burg Underground Stations the walls were covered in beautiful murals, real works of art.
While admitting that advertising has its uses, I think one should not forget thee disadvantages.
(19)
Venkataramana chinthalapudi said:
1 year ago
Hello everyone.
According to my point, Advertising is not waste of resources. The main motto of advertisement is to create awareness about a product or service. Advertising gets the consumers close to the products. People are aware of the pros and cons of a product. They can make their own decisions of what is good for them. Sometimes advertisement emotionally connects the product with the customers.
Nowadays, Advertising plays a major role in order to promote a product, basically customers recognising the product by remembering the advertisement. It not only generates revenue for the business it creates employment opportunities too. Companies using brand ambassadors for promoting. Especially, children will attract towards brand ambassadors and they tend to buy that products. Especially boost advertisement because personally I observed it that most of the children are tend to buy that product because dhoni is drinking same I too drink same. Advertisement creates that much impact on consumers mind.
Advertisement totally changes the consumers buying pattern because they even buying salt on this basis only this shows how its impact on us. It is not only used for products but also for social causes. Like brining awarensses about the situation like covid pandamic and also an aid related to AIDS etc.
India ad market is projected to grow in the range of 11-15% in 2024. In my view, advertise our products using digitally is the best strategy instead of using handouts. Which indirectly saves time and resources by saving the paper.
According to my point, Advertising is not waste of resources. The main motto of advertisement is to create awareness about a product or service. Advertising gets the consumers close to the products. People are aware of the pros and cons of a product. They can make their own decisions of what is good for them. Sometimes advertisement emotionally connects the product with the customers.
Nowadays, Advertising plays a major role in order to promote a product, basically customers recognising the product by remembering the advertisement. It not only generates revenue for the business it creates employment opportunities too. Companies using brand ambassadors for promoting. Especially, children will attract towards brand ambassadors and they tend to buy that products. Especially boost advertisement because personally I observed it that most of the children are tend to buy that product because dhoni is drinking same I too drink same. Advertisement creates that much impact on consumers mind.
Advertisement totally changes the consumers buying pattern because they even buying salt on this basis only this shows how its impact on us. It is not only used for products but also for social causes. Like brining awarensses about the situation like covid pandamic and also an aid related to AIDS etc.
India ad market is projected to grow in the range of 11-15% in 2024. In my view, advertise our products using digitally is the best strategy instead of using handouts. Which indirectly saves time and resources by saving the paper.
(3)
Harshit Nayyar said:
1 decade ago
I feel that advertising is a progressive tool for companies to spread awareness not only in the rural areas but also within the urban circuit. It may give a projection of wastage of huge amounts of money but on the contrary its only making the consumers more knowledgeable and informative.
With each advertisement carrying its own message a consumer is able to differentiate rationally between two products of the same category. For example, dove soap is one of the most preferred brands amongst all the soap brands as it takes care of the skin better than the others as demonstrated via the ads and and is also available to the consumers at nominal rates whereas the other soap of brands like lux etc rope in celebrities to endorse their products but the quality is not comparable with that of a dove. So a consumer can act wisely in his selection of the products with the help of the tool of advertisement.
There may be several cons on this subject matter but the pros supersede the cons and hence one can say that advertisement provides the customers not only added knowledge but also provides a great sense of judgement. Advertising is just a promotional tool to make the presence of your product felt in the market but in that process a company should not neglect the quality of their product which is in itself a huge loss of resources as such products won't be selling huge volumes leading to wastage and dumping of such products.
With each advertisement carrying its own message a consumer is able to differentiate rationally between two products of the same category. For example, dove soap is one of the most preferred brands amongst all the soap brands as it takes care of the skin better than the others as demonstrated via the ads and and is also available to the consumers at nominal rates whereas the other soap of brands like lux etc rope in celebrities to endorse their products but the quality is not comparable with that of a dove. So a consumer can act wisely in his selection of the products with the help of the tool of advertisement.
There may be several cons on this subject matter but the pros supersede the cons and hence one can say that advertisement provides the customers not only added knowledge but also provides a great sense of judgement. Advertising is just a promotional tool to make the presence of your product felt in the market but in that process a company should not neglect the quality of their product which is in itself a huge loss of resources as such products won't be selling huge volumes leading to wastage and dumping of such products.
(22)
Abiansh said:
1 decade ago
Hi friends,
You have all said valid points to justify your views on the topic. From my point of view every attributes has an negative side of it, as we all know excess of everything is bad, same is the case of advertisement. All that glitters is not gold a idiom that perfectly suits to the occasion.
To sustain in the competitive world of marketing company needs to advertise or promote their products, this makes customers aware of the goods and prices of the products. But wasting money by excessive promotion using stars, celebrities, will certainly not help the company, rather if that amount of money if is used in the betterment of the quality of the product, with a little advertisement it will certainly increase the brand value of the company.
Wasting your money and resources by advertising the products that are not up to a certain level might create an negative image of that company among the customers. Selling a bad product by advertising it may affect the life of customers which may lead into legal loss to the company.
So I conclude it by saying that by proper use of advertisement betterment of an company can be achieved but excessive use of advertisement may give that company a negative image in the market. So they should act accordingly.
You have all said valid points to justify your views on the topic. From my point of view every attributes has an negative side of it, as we all know excess of everything is bad, same is the case of advertisement. All that glitters is not gold a idiom that perfectly suits to the occasion.
To sustain in the competitive world of marketing company needs to advertise or promote their products, this makes customers aware of the goods and prices of the products. But wasting money by excessive promotion using stars, celebrities, will certainly not help the company, rather if that amount of money if is used in the betterment of the quality of the product, with a little advertisement it will certainly increase the brand value of the company.
Wasting your money and resources by advertising the products that are not up to a certain level might create an negative image of that company among the customers. Selling a bad product by advertising it may affect the life of customers which may lead into legal loss to the company.
So I conclude it by saying that by proper use of advertisement betterment of an company can be achieved but excessive use of advertisement may give that company a negative image in the market. So they should act accordingly.
(64)
Vinita Goswami said:
1 decade ago
Hello friends.
It is good to learn that everyone has great views regarding the given topic of advertisement. In my view advertisement is necessary but upto certain limits and for certain products which are essential to be advertised. Many products in our country are over advertised even though they do not need that much. Lots of money are spent on a single advertisement by paying actors and actress to endorse the product. If that amount of money is spend on the improvement of the quality of the product it will be more beneficial for the producer as well as the consumer. A good product or service need not to be advertised but yes initially it can be needed to let the people know about it.
Advertisement cannot be totally ignored because it is a media through which mass can be informed. Many products and schemes launched by the government need to to be informed to the people especially those living in the rural areas. Ads related to vaccinations, new schemes, new products for farmers etc needs to be advertised.
Concluding my views I would like to say that advertise that which is in real favour of the society and which can benefit them. Otherwise wasting of money on unnecessary ads is of no use.
It is good to learn that everyone has great views regarding the given topic of advertisement. In my view advertisement is necessary but upto certain limits and for certain products which are essential to be advertised. Many products in our country are over advertised even though they do not need that much. Lots of money are spent on a single advertisement by paying actors and actress to endorse the product. If that amount of money is spend on the improvement of the quality of the product it will be more beneficial for the producer as well as the consumer. A good product or service need not to be advertised but yes initially it can be needed to let the people know about it.
Advertisement cannot be totally ignored because it is a media through which mass can be informed. Many products and schemes launched by the government need to to be informed to the people especially those living in the rural areas. Ads related to vaccinations, new schemes, new products for farmers etc needs to be advertised.
Concluding my views I would like to say that advertise that which is in real favour of the society and which can benefit them. Otherwise wasting of money on unnecessary ads is of no use.
(71)
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