Celebrity Brand Endorsement: Effective Advertising?
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Points to remember before you participate in this disuccsion:
- Assume, you one of the member of a real group discussion.
- Take the initiative to participate and contribute your thoughts.
- Express your positive attitude towards providing the solution.
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Venu said:
(Sun, Feb 17, 2013 01:03:29 PM)
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Hi friends,
Brand ambassador are needed for the few products like food and beverage products. These products cost should be. Low and people will not compare this to any other product in that range. For example Sachin is brand ambassador for boost product n he is having great respect in the society. So, people may think that buying boost because such a great person is using this product and why can't we try? Upto these kind of products, brand ambassador is needed.
Now a days, the educated people and professionals mind set has been changed. If people want to buy mobile or bike or car. , they will compare all the models in the internet within their budget range and selecting the best among them.
For example, sharukh khan one of the famous hero in Bollywood and he is the brand ambassador for Nokia smart phones and for Samsung smart phones, there is no celebrity brand ambassador. But here in India Samsung smart phones sales rate is very high when compare to Nokia smart phones.
My conclusion is that celebrity brand ambassador are needed for few products and needed for the many products which are already successfully running in the market.
Thanks. |
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Rate this: +1   -2
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Yrreihs said:
(Tue, Oct 2, 2012 12:25:50 PM)
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| It is just okay to use celebrities in endorsement because it is one way of publishing the products to be well known. But the people should be knowledgeable enough about the product before they buy. |
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Rate this: +3 -0
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Mitali said:
(Fri, Aug 24, 2012 01:25:55 AM)
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Hi friends;.
I would like to say that it is effective strategy of promotion. The main funda of promotion is to make things "communicate". If the product is being communicated by any celebrity some kind related to that product line than it increase the faith and loyalty of consumer for that product.
For example; when sports personalities like Sachin Tendulkar promotes the product like "Boost" and uses the tag line "Boost is the secret of my energy" then people develop the faith and loyalty for that product since it is being advertised by a person who is highly respectable in society.
Similarly beauty product brands when promoted by celebrities or actresses it makes the product worthy in the views of consumers. So I think it is a good way of promotion but company should make sure that any product would not harm in any way the society or consumer welfare. |
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Rate this: +15 -0
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Esha Rana said:
(Wed, Feb 1, 2012 11:57:07 AM)
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Well according to my views, that if we look in today's era the people still gets attracted towards all those promotions and advertises that is supported by our popularised and well known celebrities. !
Even though today the people are more educated and know what is better to them but still their mind are make-up in such a way for so long that they are participating in promoting this activity. |
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Rate this: +2 -4
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Arpit Mangal said:
(Tue, Oct 18, 2011 10:10:20 PM)
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The world has now changed we are living in the modern era where people do not uses or purchases the product only because it is endorsed by the celebrities. People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. For example Yamaha uses brand ambassador john abrahim for promoting its product whereas bajaj do not use any brand ambassador for its promotion but still bajaj has high sales as compared to Yamaha. This shows that more people loves to purchase bajaj bikes as compared to Yamaha. This is because bajaj bikes has good design and quality as compared to Yamaha.
Now a days people uses magazines and other sources of information to gain knowledge of the product that they thought of buying. They compare products through internet before purchasing. Thus people do not purchases the product only because it is endorsed by a celebrities. |
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Rate this: +24 -3
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Pankaj Joshi said:
(Wed, Aug 31, 2011 11:11:00 AM)
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| According to a business point of view cerebrity attract more attention of custmer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. It also related to status symbol of a person because if a person buy a product which endorse by a top cerebrity get more admire in society than other product purchasing. |
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Rate this: +11 -3
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Gajalakshmi said:
(Sun, Aug 28, 2011 05:06:34 AM)
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| Hi friends, celebrity brand endorsement should be avoided. This shows the lack of confidence of the company towards their product. The quality of the product must make the people to buy the product not the celebrity. Instead of using celebrity they have to include the concept in their advertisement which must reach the people's mind. Because of them many modals lose their oppourtunity. |
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Rate this: +5 -3
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Anurag said:
(Sun, Aug 7, 2011 11:18:16 PM)
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Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly.
So the brand endorsement using celebrities must be minimized. |
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Rate this: +6 -3
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Ashish said:
(Wed, May 18, 2011 02:18:17 AM)
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| According to me, brand endorsement by celebraties should not be totally banned, instead there should be some limitations. In case of sportsmen, if they are performing well, then they should be allow to go for advertisement. but still they should be allowed to do advertisement only after completing their all schedule e.g. practice session, tournaments. They should be allowed to go for advertisements in free tile only. |
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Rate this: +7 -3
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Master said:
(Mon, May 16, 2011 08:02:03 AM)
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A company who wish to earn by selling their products wants celebs to endorse their products and raise their sales bar and on the other side people believe on their thoughts and purchase that as it is endorse by their favourites. For example sachin tendulkar who is role models for every upcoming cricketer, promotes boost an energy drink and people buy it as it is promoted or used the legend sachin. But it has limitation on both sides like if the sachin endorse boost will charge for its adds which adds to the cost of boost. So it helps company to increase their sales but costs the people.
Many a times it affects many people like if a sportsman gets huge pays from adds he can get disinterested from his game which can hurt his performance. So as per my opinion no celebs should used for advertising.
So concluding on topic I would say Celebrity Brand Endorsement is Effective Advertising for the firm but not for people who follows it. |
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Rate this: +11 -3
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Gd_Prep said:
(Wed, May 11, 2011 05:31:28 AM)
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In my opinion, using celebrities for advertisement and brand endorsements in not appropriate.
We have many celebrities who are treated next to God in INDIA and worldwide, so the greedy brands take their fame into opportunities and money grinding schemes.
Moreover most of these celebrities do not have any idea of how much impact they can stress upon their fans by simply endorsing any.
Particular brand or item. People will only take the authenticity of the products by simply looking at the brands endorsed by their superstars.
Also by using celebrities for brand endorsement hampers the job opportunities of many young aspiring models who take up professional courses in Modelling and advertising.
Moreover when these big superstars take their opportunities not only their dreams gets shattered but also they fail in coping with unemployment and loss of lavish lifestyle and short time fame.
Also the money provided by big brands to the celebrities could also affect their actual profession. For e.g. The sportsman may lose his concentration on his actual profession.
So in my opinion, celebrities should be used to promote those causes which are for national interest or social cause like spreading awareness about polio, AIDS, etc. |
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Rate this: +18 -2
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Raju said:
(Fri, Apr 29, 2011 04:19:07 AM)
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Companies want to have great and quick impact on the customers and in India the craze of celebrities are very high, people want to know about them, what they are doing which brand they are endorsing, even they are highly rated by our print and electronic media.
So the connection is established by the companies with that celebrity and it lead to have great response from customers. |
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Rate this: +2 -3
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Abhay said:
(Sat, Feb 12, 2011 05:35:30 AM)
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| Good afternoon friends, yes there is nothing wrong when the celebrity doing the advertisement. As they have achieved so much for there hard work in there life they have every right to do so. It is people who have to think whether they have to accept the product or not. Celebrity has the duty to endorse the product but ultimately it is upto the people to accept it. If the product is not good then no one can spend the money into the product. |
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Rate this: +2 -1
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Bhuvana said:
(Sat, Nov 27, 2010 01:05:54 AM)
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Good Morning to all.
Celebrity endorsement creates more impact on people. People they want to show their status in their life style. So they use what the celebrities brand. But people in the middle class also wants to show an image as like rich people or like celebrity. The problem is when they creates an image, apart from their level it leads to big problems.
But in advertising company point of view they show their product is the best in cost as well as quality. They know people's thoughts. People always think that the product is advertised by a celebrity or sportsman rather than common man that is the best one.
So Advertising by celebrity or sportsman should be minimized. |
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Rate this: +2 -4
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Jolly said:
(Tue, Nov 16, 2010 04:12:30 AM)
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| Advertisement is for the segment which a company wants to capture so to use a suitable brand ambassador or ambassadress is also very important decision. More over primary motive of business is to earn profit and every business wants to give information or create awareness among customer with advertisement about there products. People wants to see full add only if ambassador is liked by them i.e., the reason because sachin, dhoni, sehwag, and other cricketers are hired by companies. Sharukh khan is attached with Hindustan Unilever Promoting their products. Samsung is become very famous because of amir khan, idea because of abhishek and so many products which is known because of ambassador. So I feel nothing is wrong to hire a celebrities like katrina, ashwria, sachin, sharukh etc to promote a product. Company will hire only those which is liked by public and they want to see them in ads. |
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Rate this: +2 -2
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Soumik said:
(Mon, Nov 8, 2010 09:08:03 AM)
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| Celebrities (actors, sports persons) undergo a respectful position in our society, they are very much well known to every person in our society, and the brands (companies) apply this sky touching worldwide popularity to advertise their commercial products, to launch a new product, and from this point of view nothing is wrong with it, but the 1st priority of actors, sport persons is their own discipline, which they have become so popular for. So it's the responsibility of the celebrities to their professional discipline to make their professional discipline of 1st priority. |
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Rate this: +2 -2
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Shub said:
(Sun, Nov 7, 2010 04:21:40 AM)
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Good evening,
It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. When a health drink is endorsed by a sportsman, people believe it more than when the same is advertised by a common man. So endorsement of products by celebrities is very effective. |
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Rate this: +3 -2
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Anjali said:
(Sat, Sep 18, 2010 10:49:15 AM)
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Good evening to all of you.
According to my point of view celebrity endorsement for the world of advertising is in some way good but overall its not a good idea, especially its about those celebrities who are having a soft corner in public's heart as well as they are being known for their importance in their field of work.
As an example respected Kiran Bedi is advertising for a washing powder for just some sort of money and our Sport players are breaking the records for coming in the advertising world. As we know that they all are stars for different age group people. And in some or other way they are effecting the youths and other age group people. One more example is of beers and alcohol advertisements. So in my view its merely not a good idea. |
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Rate this: +1 -2
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Amit Gaur said:
(Sat, Sep 18, 2010 04:14:32 AM)
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Good morning to you all. I want to initiate on this topic.
According to me celebrity endorsement of market products should not be given so much hype. Specially the sport persons.
Because in India people just love their sport so they follow the players. The sport persons for much money sometimes endorse products not as good as they should be, so it sometimes creates problems among people.
And secondly in order to get more glamor and money players sometimes forget whats their first priority should be as a player?.
So in my opinion the products should not be endorsed by the celebrities much.
Thanks for giving me such an opportunity. |
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Rate this: +2 -2
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Sajith said:
(Fri, Jun 11, 2010 10:16:59 PM)
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According to me endorsing celebrities for advertising is not a good idea. Although they are the stars in their own disciplines, making them a part of commercials is not healthy. Celebrities in India a highly venerated and "fanified", so bringing them to ads creates a wrong perception of their acting ie. people start creating issues like they dont concentrate on acting since they are upto commercials more than acting and earn lumpsum.
Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly.
So the brand endorsement using celebrities must be minimized. |
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Rate this: +5 -1
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