How can a Business get rid of the Bad Name that it has earned?

A business can get rid of their bad reputation by delivering a quality product to their customers. You can ask me how will a customer trust a company which has lost its reputation. One can give a sample product to prove the quality. Once the customer is satisfied he can trust the product.

Hi friends I'm sharath, as per my opinion Its possible to decline the elevated bad reputation for the firm by accepting the bad things that done by the firm and by promising the customer to give the ecstatic products and services, and also the firm must empathetical think the problems of the customer with the product and make a new goals and responsibilities and take corrective action to not to re-happen in future.

Hello friends, I think it is very difficult for any business to grow and make a come back again once it has earned a bad name however it is not impossible, so to make a come back it will have to make lot of efforts with patience.

1) look back and study their Mission and Vision statement, what was it that the wanted to achieve and why they failed.

2) after finding the exact reasons rework on their Vision, Mission and ethics they want to follow.

3) they can make partnership with a good companies to enhance their image or they can also make such brand ambassador who are having a good image in country.

4) they should also work on their CSR policies that is very necessary nowadays, it will surely enhance the image of the company.

It is said in war that it is difficult to regain a lost land more than conquering a new one, the blood shed is more. Same applies to businesses, once a bad name is achieved it is very difficult to wipe it out though nnot impossible. Firstly thecompany sould assess the reaosn for the bad reputation in terms of product, service, quality. Once identified the next task is to develop a startegy to wipe out the reason associated with it. T give an example of cadbury, when it was established that worms were found in the chocolate, they endorsed Amitabh Bachahn to promote the product again after retifying their fault. Today no one rememebrs about it as there was never a second chance. Had the case occured again they would have been in troble. In fact today it is one of the established brands in Inndia.

For a business, it is not so easy to get rid of the bad name it has earned earlier. But it is not impossible kind of thing. it can be done by taking few basic steps such as-

1. Identify the facts that causes in this failure,
2. Take appropriate solutions in order to remove these failure
3. Advertise about the improvement
4. Company may also give some offers to attract their customers.

I think that these steps must be followed in order to get rid of bad name earned earlier.

A business can get rid of bad name it has earned by starting every thing from atomic level, since the bad reputation would initially run with the company and its product, so failure will stay with it for a very long time but at the same time an optimistic approach will definitely fetch one good opportunity ,sooner or later and their the path for success will be laid.so an integral part of getting a business out of such bad times is the never say die attitude if that is not their nothing will happen

Really the existence of business in this present competitive world is completely based on reputation. However that fame can be achieved only by providing right quality of goods in reasonable price and means. When the consumer loses the confidence and he never again tries to purchase that particular product and even he won't let others too. So the brand image would go into vain.

In order to rebuild the same reputation there should be certain campaigns to be conducted by the industrial personnel and other relevant means apart from providing right quality products. This would improve and retain the acquired good reputation. As we all know that haste makes waste nothing can be achieved in one day so keep maintaining the better quality standards.

Bad business image can be get rid of by good ethical practices that is social responsibility, promotional campaigns, etc. It can increase the societal image of the company.

Negative reputation leads to the high rate of turnover,reduce the market value, etc leads to the loss of the firm and may leads to the winding up.

To get back the reputation, the firm should be more socially responsible, maintain quality policy,increase promotional campaigns, environmental friendly, meet changing needs of consumers, etc.....

Lets take example of Catbary chocolate, which was found with worms in it.

But with the help of smart advertisement with Mr. Big B, they are back on their track.

Even in assembly line cocka cola soft drink, government auditors had fond fungus.

Unfortunately Indian public forgets very soon.

Company can get in to their tracks through advertisements, by offering discounts.

There can be many reasons for a company gaining bad name. But there are also required solutions to get rid of it, for example when cadbury earned bad reputation as it was found that the chocolates contained pesticides that time the strategy of re-earning the faith of the customers was practised. they used Amitabh Bachchan to advertise the fact that cadbury has now used improved techniques to improve its quality.

Moreover company has to give greater attention towards advertisement, customer wants and feedback and also should make the customers feel that they are very important to the company. By using such strategies and modifying them as per the requirement a company can be able to get rid of the bad name it has earned.