How can a Business get rid of the Bad Name that it has earned?

Hello,

Well I feel that any company's stability depends on many factors i.e. it has to fulfill certain obligations and responsibilities towards the society, government, consumers, employees, environment etc.

So the main point occurs that how to satisfy them. This can done by fulfilling its responsibilities honestly. Like.

RESPONSIBILITIES TOWARDS CONSUMER.

1. Providing them good quality products.
2. Selling these goods at reasonable prices.

RESPONSIBILITIES TOWARDS GOVERNMENT.

1. Paying taxes honestly.
2. Paying taxes on time.
3. Not to indulge in corrupt activities.

RESPONSIBILITIES TOWARDS SOCIETY.

1. As they are only directly or indirectly responsible for creating these social problems so they have to only put the initiative to solve the problems like that of terrorism, corruption etc.
2. Providing social aids like organizing free health check up camps or any other thing just like that.

RESPONSIBILITIES TOWARDS EMPLOYEES.

1. Paying them fair salaries.
2. And just not taking off there jobs without any reason.

RESPONSIBILITIES TOWARDS ENVIRONMENT.

1. Using the resources efficiently.
2. Giving back the earth whatever taken from her i.e.we have not inherited this earth from our forefathers rather we have borrowed it from our future generations paying them by making all the debts.
3. Proper disposal of wastes so not to harm the ecosystem.

SO, these are the things by which a company can gain a good reputation. Though it will take time but it will provide a long term interest to the firm. It could also help the company even in the BAD TIMES!

First of all, once a company or business has earned a bad reputation, it will be a tough ladder up. But that does not mean they should get bogged down and take a drastic step which can further hamper the situation. There should be a proper planning stage in which it discusses what all went wrong, how they went wrong and what needs to be improved. Then proper research should be conducted depending upon the business. They should try to find out from the customers why they were not satisfied. Every persons opinion does matter and should be taken into consideration without any prestige or ego.

For example I might be a random person who is speaking to my friend saying that xy brand of mobile is not at all good and suggest not to buy it. Try to find out what his reason might be. Small inputs give way to bigger results. Then once all this is done, the team should work out and implement all these inputs adding innovation if possible. Then marketing and advertising again is a mammoth task since this business has already gained a bad reputation. Creativeness and understanding of customer needs and emotions plays a huge role. These are some actions which a business can take in order to gain back its glory. As I had mentioned, it is not an easy task given the competition it might be having but investing time is also necessary.

The companies have a aim to maximize profit in all circumstances but it can't be done without customers satisfaction.

So, first of all, it is needed to have a good behaviour with customers because rude behaviour is acceptable by none, and it can be major reason of company's bad reputation. Every customer should feel, they are the only one.

Find out the causes governing the bad reputation and execute the solutions as soon as possible because of today's cut throat competition. The solutions should be somewhat visible and satisfiable to the customer.

The Media should be handled properly and effectively as the media has the great impact on people by doing so a company's good will can reach to each and every person who had been affected atleast once and never leak the information about the internal hazards that company following because of bad reputation, show that its running well and working in faith of customer and never let opposition to take advantage of your company's bad reputation.

Make a time to time survey and Add new and advanced features to the product as a surprise package, according to customer's need before your opposition and keep an eye on them.

When any company received bad reputation. There may be mainly two reasons, first is quality of product and second is corruption. When any of the condition arise which affects company's reputation. The company should take instant step to sort out this problem immediately. Firstly all the causes should be identified & the suitable steps should be taken to regain the trust of their customers. For example when Nokia found that there was some problem in the battery of in some models of its mobile. Then company immediately offered their customers to replace the battery by new one. This immediate step keep their customers all times satisfied.

On one side big companies can easily come out this types of situation because their name is enough to win the faith of customers. But the bad reputation creates much problem for smaller firms which are localized to small region and doesn't have large capital. When the company gets bad reputation at that time company's member should approach their customers to get the feedback & then immediate steps should be taken to come out the situation and regain the customers faith & satisfaction.

Once a company gets a bad name its very difficult to get rid of that. So employees are the assets of the organization, they can help the company in such a situation. Better hard work, marketing strategies etc are helpful to overcome such situation.

Famous companies such as cad bury, coca -cola also had faced such problems. Once worms were found in cad bury and later this bad name was overcome by appointing a good brand ambassador ie: Amitabh bachan who is a famous, huge fan following and trusted film celebrity. Same has happened with that of coca-cola. Earlier in my childhood days the public was saying that acidity is too high.

So it is damaging the teeth, it has the power of decaying the teeth. At that time we were not used to drink. But what happened now. The company sales volume has been increased and it is one of the famous company here.

So bad name also can be recovered by means of team effort and unity. By means of adopting proper marketing strategies, providing awareness to the customers. After all customers are considered as the king of the market/business.

Hi Guys,

There are many planned ways through which business can get rid of the bad name we know it is not a cake work to do but full dedication may give a better way to use. First of all, we would like to know that why the business has earned a bad name in the market so that we can implement according to that because each and every problem has its own reason at the place. There are some common reasons which are going to be explained. Offering bad quality, less quantity, late delivery, High prices etc. If a company tries to use proper strategy to get rid of the bad name so that company may get rid of the bad name because it is not impossible only there is need of a proper strategy to implement at the market place.

We all know that each and every product likes according to the time if there is a time for a particular product so try to offer that why you offer that which is not being required at the place. So if a company is ready to do business as per the demand of the market so it is distinct that they would not face any such problem before them.

Thanks.

I liked the saying of one comment and I am agree with him to regain the lost land is hard than conquaring new land. The world is now a big single market and the fate of the company is decided by consumers via trust and reputaion. If a company lost its good will the company needs many years to regain the goodwill, example when it was found coca cola is contaminated with pesticides the sales went down same happened with cadbury. To regain the reputation company must look for the root of the bad reputaion and then the company should find the alternatives to solve the problem. Its important to choose the right alternative for the problem and finally should impliment the alternative at test level so that we can check the effectiveness of the alternative before implimanting it on higher basis. The various alternatives could be use of celebraties, use of media, use of personal relations, use of responsiblity management depending on the nature of problem or say root of bad reputation.

Hello friends.

It is a very difficult task to earn someone's trust but it is very easy to lose it.

That's why, it will be a very difficult task for an organization to get rid of the bad name but nothing is impossible.

To get rid of,

First of all, it is necessary to find out the main reason and the persons who are involved (if any) and try to understand why such situation occurred.

The, organization should make a proper strategy and plans to work in the direction of the removal this bad name and also should try to convince the customers and society into your favor.

Employers should also accept their responsibilities and should work as a team.

Organization should form different teams to work in the different area like one team take care of the consumer demands, another one should take care of the work to be done properly so that the product can be ready on time and the costumer don't has to wait etc.

Also, such organization should do something for the society welfare.

Hi,I am Bhagath,
I wanna make you clear that any thing lost can be regained by constant efforts kept on it.The same applies here when any company looses its reputation it has to come out of the circle and think about the roads to sucess.
The bad reputation got is verd hard to wipe it,but its not the impossible deed,the campany has to change their strategies ever since they have started their company and has to make a rapid change in their strategy applications.
Some initiatives should be made like,

->Promotions byy celebrities.
->getting in to the people with their new product launches.
->should make use of the social networkink sites helps them alot.
->the best is to make their business get into face book with e-commerce sites.
->and last but not the least they should maintain best quality in order not to loose the up coming customers.
Thank u for co-operating me for feling free to give my views.

First of all I would like to say thanks to all my friends who are involved in discussion. It is good to appreciate the topic which we get as a discussion. As we all know about the topic ie. How can a business get rid of the bad name that it has earned. As per my opinion we should design a chart i.e. 5W AND 1H. It describe WHO, WHEN, WHAT, WHY, WHERE AND HOW. Once we made a chart then go for solving the things so that next time will not be happen.

This task should do by top management without blaming to employee and customer. They should make a company policy in such a way that no one can do again such type of mistake again. The employee should work with dedication and made 100% effort to rid of the bad names. The customer should be giving time to overcome from bad names. It is very difficult task so every top management have to be patience, positive approach, persistence attitude.