How can a Business get rid of the Bad Name that it has earned?

Once a company gets a bad name its very difficult to get rid of that. So employees are the assets of the organization, they can help the company in such a situation. Better hard work, marketing strategies etc are helpful to overcome such situation.

Famous companies such as cad bury, coca -cola also had faced such problems. Once worms were found in cad bury and later this bad name was overcome by appointing a good brand ambassador ie: Amitabh bachan who is a famous, huge fan following and trusted film celebrity. Same has happened with that of coca-cola. Earlier in my childhood days the public was saying that acidity is too high.

So it is damaging the teeth, it has the power of decaying the teeth. At that time we were not used to drink. But what happened now. The company sales volume has been increased and it is one of the famous company here.

So bad name also can be recovered by means of team effort and unity. By means of adopting proper marketing strategies, providing awareness to the customers. After all customers are considered as the king of the market/business.

Hello,

Well I feel that any company's stability depends on many factors i.e. it has to fulfill certain obligations and responsibilities towards the society, government, consumers, employees, environment etc.

So the main point occurs that how to satisfy them. This can done by fulfilling its responsibilities honestly. Like.

RESPONSIBILITIES TOWARDS CONSUMER.

1. Providing them good quality products.
2. Selling these goods at reasonable prices.

RESPONSIBILITIES TOWARDS GOVERNMENT.

1. Paying taxes honestly.
2. Paying taxes on time.
3. Not to indulge in corrupt activities.

RESPONSIBILITIES TOWARDS SOCIETY.

1. As they are only directly or indirectly responsible for creating these social problems so they have to only put the initiative to solve the problems like that of terrorism, corruption etc.
2. Providing social aids like organizing free health check up camps or any other thing just like that.

RESPONSIBILITIES TOWARDS EMPLOYEES.

1. Paying them fair salaries.
2. And just not taking off there jobs without any reason.

RESPONSIBILITIES TOWARDS ENVIRONMENT.

1. Using the resources efficiently.
2. Giving back the earth whatever taken from her i.e.we have not inherited this earth from our forefathers rather we have borrowed it from our future generations paying them by making all the debts.
3. Proper disposal of wastes so not to harm the ecosystem.

SO, these are the things by which a company can gain a good reputation. Though it will take time but it will provide a long term interest to the firm. It could also help the company even in the BAD TIMES!

It is said in war that it is difficult to regain a lost land more than conquering a new one, the blood shed is more. Same applies to businesses, once a bad name is achieved it is very difficult to wipe it out though nnot impossible. Firstly thecompany sould assess the reaosn for the bad reputation in terms of product, service, quality. Once identified the next task is to develop a startegy to wipe out the reason associated with it. T give an example of cadbury, when it was established that worms were found in the chocolate, they endorsed Amitabh Bachahn to promote the product again after retifying their fault. Today no one rememebrs about it as there was never a second chance. Had the case occured again they would have been in troble. In fact today it is one of the established brands in Inndia.

Hello friends, I think it is very difficult for any business to grow and make a come back again once it has earned a bad name however it is not impossible, so to make a come back it will have to make lot of efforts with patience.

1) look back and study their Mission and Vision statement, what was it that the wanted to achieve and why they failed.

2) after finding the exact reasons rework on their Vision, Mission and ethics they want to follow.

3) they can make partnership with a good companies to enhance their image or they can also make such brand ambassador who are having a good image in country.

4) they should also work on their CSR policies that is very necessary nowadays, it will surely enhance the image of the company.

First of all, once a company or business has earned a bad reputation, it will be a tough ladder up. But that does not mean they should get bogged down and take a drastic step which can further hamper the situation. There should be a proper planning stage in which it discusses what all went wrong, how they went wrong and what needs to be improved. Then proper research should be conducted depending upon the business. They should try to find out from the customers why they were not satisfied. Every persons opinion does matter and should be taken into consideration without any prestige or ego.

For example I might be a random person who is speaking to my friend saying that xy brand of mobile is not at all good and suggest not to buy it. Try to find out what his reason might be. Small inputs give way to bigger results. Then once all this is done, the team should work out and implement all these inputs adding innovation if possible. Then marketing and advertising again is a mammoth task since this business has already gained a bad reputation. Creativeness and understanding of customer needs and emotions plays a huge role. These are some actions which a business can take in order to gain back its glory. As I had mentioned, it is not an easy task given the competition it might be having but investing time is also necessary.

A business reputation is often linked to customers satisfaction. If customers are not satisfied, it will surely bring in a bad name for the firm and getting back the reputed name requires a lot of patience on the part of the company. Once the reason of failure is recognized, the problem is half solved. Then the company must rework on its goal in such a way that such failures are not repeated again. For example when Nokia found there were some problems with the batteries of some sets, it offered new batteries in exchange to the customers and this strategy really helped.

Secondly, the company must try to get in partnership with some other reputed company or must go for some good brand ambassadors. Moreover the company should go for checking the feedback's and reviews of customers and then acting on the complaints as soon as possible.

Hi Guys,

There are many planned ways through which business can get rid of the bad name we know it is not a cake work to do but full dedication may give a better way to use. First of all, we would like to know that why the business has earned a bad name in the market so that we can implement according to that because each and every problem has its own reason at the place. There are some common reasons which are going to be explained. Offering bad quality, less quantity, late delivery, High prices etc. If a company tries to use proper strategy to get rid of the bad name so that company may get rid of the bad name because it is not impossible only there is need of a proper strategy to implement at the market place.

We all know that each and every product likes according to the time if there is a time for a particular product so try to offer that why you offer that which is not being required at the place. So if a company is ready to do business as per the demand of the market so it is distinct that they would not face any such problem before them.

Thanks.

Hello Frndzz , sharing my points below :

1. First Of all it needs to find the actual reasons behind it.
2. It may involve multiple persons & various issues (Who did it & why did it ? ).
3. Then we need to find out how much impact it has on outsider world, & how much it effected the org (i.e. estimate the long term & short term impact, In case of major impact a larger scale of re-shuffle of governing body needed ).
4. Start to fix d situation.
5. Need to sack or get rid of d corrupted people.
6. Need a better planning so that this type of situation never arises in future.
7. Strong Laws & regulations need to be constructed, violation of which should leads to highest level of punishment.
8. Actually in practical world lots of Sacrifice, hard-work ,patience , discipline , dedication & determination needed to awake from a lost battlefield.

It is very difficult for a business to get rid of the bad reputation. First step is to find out the reasons for bad reputation. Who is responsible for this reputation? Is it a person or a product or a service? Second step is to improve or remove (if unable to improve) the reasons for bad reputation. Third step is to gain the confidence of the consumer. The business, to regain its good reputation has to start from scratch. A person with good reputation and vast experience should be given the responsibility to rebuild the business rather than spending money on advertisement or diversification.

It is said in war that it is difficult to regain a lost land more than conquering a new one, the blood shed is more. Same applies to businesses, once a bad name is achieved it is very difficult to wipe it out though not impossible. Firstly the company should assess the reason for the bad reputation in terms of product, service, quality. Once identified the next task is to develop a strategy to wipe out the reason associated with it.