How can a Business get rid of the Bad Name that it has earned?

I liked the saying of one comment and I am agree with him to regain the lost land is hard than conquaring new land. The world is now a big single market and the fate of the company is decided by consumers via trust and reputaion. If a company lost its good will the company needs many years to regain the goodwill, example when it was found coca cola is contaminated with pesticides the sales went down same happened with cadbury. To regain the reputation company must look for the root of the bad reputaion and then the company should find the alternatives to solve the problem. Its important to choose the right alternative for the problem and finally should impliment the alternative at test level so that we can check the effectiveness of the alternative before implimanting it on higher basis. The various alternatives could be use of celebraties, use of media, use of personal relations, use of responsiblity management depending on the nature of problem or say root of bad reputation.

Hello friend.

According to me its very difficult for any company to get rid of its bad name that it loose at once, because earning reputation is very difficult. Moreover bad name directly affect the turnover of the company. But as we all know nothing is impossible. So in this situation company has to revised management plan and strategy to recover its position in market again. Company should give more attention to that area for which company reputation fallen. Moreover company have to invest on advertising and endorsement and maintain its quality forever.

Each and every company when enters a market tries to earn goodwill.Good reputation is first and foremost aim of a company.If a company has lost its goodwill ,it is very difficult to comeback.Company should take the following steps to regain its reputation:
1.It should try to recognize its flaws and overview the reason for the failure.
2.Company should appoint a team of expertise who recognize the flaws.
3.Enter into the partnership with reputed company.
4.Implement new marketing and advertising strategies to attract people.

For a business, it is not so easy to get rid of the bad name it has earned earlier. But it is not impossible kind of thing. it can be done by taking few basic steps such as-

1. Identify the facts that causes in this failure,
2. Take appropriate solutions in order to remove these failure
3. Advertise about the improvement
4. Company may also give some offers to attract their customers.

I think that these steps must be followed in order to get rid of bad name earned earlier.

When any company received bad reputation. There may be mainly two reasons, first is quality of product and second is corruption. When any of the condition arise which affects company's reputation. The company should take instant step to sort out this problem immediately. Firstly all the causes should be identified & the suitable steps should be taken to regain the trust of their customers. For example when Nokia found that there was some problem in the battery of in some models of its mobile. Then company immediately offered their customers to replace the battery by new one. This immediate step keep their customers all times satisfied.

On one side big companies can easily come out this types of situation because their name is enough to win the faith of customers. But the bad reputation creates much problem for smaller firms which are localized to small region and doesn't have large capital. When the company gets bad reputation at that time company's member should approach their customers to get the feedback & then immediate steps should be taken to come out the situation and regain the customers faith & satisfaction.

Hi friends,

A company when gets a bad name to get rid of the bad name it takes a lot of time and requires patience all the positiveness attained by the company I lost and it acquires the negatives feeling in approaching that company by that customer.

It requires lot of repairing or a damage control methods like.

Creating awareness among the customers through a good brand ambassador.

Properly checking to eliminate the occurrence of any new problems.

Creating awareness through live programs.

It is entirely like a crop.

If a crop/plant is affected by the worn we cannot get it back but we can stop it from spreading it to the other parts through pesticides so that we could manage the crop from entirely damaging but it takes a lot time.

Be patient, through hard work and sincerity will definitely bring success and fame to the organisation.

Thanking you all.

Lets take example of Catbary chocolate, which was found with worms in it.

But with the help of smart advertisement with Mr. Big B, they are back on their track.

Even in assembly line cocka cola soft drink, government auditors had fond fungus.

Unfortunately Indian public forgets very soon.

Company can get in to their tracks through advertisements, by offering discounts.

Yes, it is very difficult to gain the reputation what they had before, but the same time it is not impossible. Firstly know the main reason why it has happened and make sure there is no next to it. Go for advertisements and do not remove the employees for that cause. If so employee may also spread the news against the company. He/she might be might be spreading it on social networks and that may also leads to the company's bad name. So, work the things in the proper way. And the success would as follows.

Business is all about taking a risk and managing it. It may happen that business has to go through the bad stage but everything is not permanent. Steps should be taken to solve it. They should figure it out what is the reason behind it what is its cause and then take steps to recover it although it's difficult to regain the same level of trust but instead of being hopeless various steps should be taken to obtain the good name back. Like customers opinion will be helpful to improve the quality of the product and satisfying the demand of the customers. It is one of the main motives the business if customers will be not satisfied they had to go through bad name because customers will criticize if they do not get what they want their product to be.

Really the existence of business in this present competitive world is completely based on reputation. However that fame can be achieved only by providing right quality of goods in reasonable price and means. When the consumer loses the confidence and he never again tries to purchase that particular product and even he won't let others too. So the brand image would go into vain.

In order to rebuild the same reputation there should be certain campaigns to be conducted by the industrial personnel and other relevant means apart from providing right quality products. This would improve and retain the acquired good reputation. As we all know that haste makes waste nothing can be achieved in one day so keep maintaining the better quality standards.