Celebrity Brand Endorsement: Effective Advertising?

Hi friends;.

I would like to say that it is effective strategy of promotion. The main funda of promotion is to make things "communicate". If the product is being communicated by any celebrity some kind related to that product line than it increase the faith and loyalty of consumer for that product.

For example; when sports personalities like Sachin Tendulkar promotes the product like "Boost" and uses the tag line "Boost is the secret of my energy" then people develop the faith and loyalty for that product since it is being advertised by a person who is highly respectable in society.

Similarly beauty product brands when promoted by celebrities or actresses it makes the product worthy in the views of consumers. So I think it is a good way of promotion but company should make sure that any product would not harm in any way the society or consumer welfare.

Well according to my views, that if we look in today's era the people still gets attracted towards all those promotions and advertises that is supported by our popularised and well known celebrities. !

Even though today the people are more educated and know what is better to them but still their mind are make-up in such a way for so long that they are participating in promoting this activity.

The world has now changed we are living in the modern era where people do not uses or purchases the product only because it is endorsed by the celebrities. People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. For example Yamaha uses brand ambassador john abrahim for promoting its product whereas bajaj do not use any brand ambassador for its promotion but still bajaj has high sales as compared to Yamaha. This shows that more people loves to purchase bajaj bikes as compared to Yamaha. This is because bajaj bikes has good design and quality as compared to Yamaha.

Now a days people uses magazines and other sources of information to gain knowledge of the product that they thought of buying. They compare products through internet before purchasing. Thus people do not purchases the product only because it is endorsed by a celebrities.

According to a business point of view cerebrity attract more attention of custmer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. It also related to status symbol of a person because if a person buy a product which endorse by a top cerebrity get more admire in society than other product purchasing.

Hi friends, celebrity brand endorsement should be avoided. This shows the lack of confidence of the company towards their product. The quality of the product must make the people to buy the product not the celebrity. Instead of using celebrity they have to include the concept in their advertisement which must reach the people's mind. Because of them many modals lose their oppourtunity.

Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly.

So the brand endorsement using celebrities must be minimized.

According to me, brand endorsement by celebraties should not be totally banned, instead there should be some limitations. In case of sportsmen, if they are performing well, then they should be allow to go for advertisement. but still they should be allowed to do advertisement only after completing their all schedule e.g. practice session, tournaments. They should be allowed to go for advertisements in free tile only.

A company who wish to earn by selling their products wants celebs to endorse their products and raise their sales bar and on the other side people believe on their thoughts and purchase that as it is endorse by their favourites. For example sachin tendulkar who is role models for every upcoming cricketer, promotes boost an energy drink and people buy it as it is promoted or used the legend sachin. But it has limitation on both sides like if the sachin endorse boost will charge for its adds which adds to the cost of boost. So it helps company to increase their sales but costs the people.

Many a times it affects many people like if a sportsman gets huge pays from adds he can get disinterested from his game which can hurt his performance. So as per my opinion no celebs should used for advertising.

So concluding on topic I would say Celebrity Brand Endorsement is Effective Advertising for the firm but not for people who follows it.

In my opinion, using celebrities for advertisement and brand endorsements in not appropriate.

We have many celebrities who are treated next to God in INDIA and worldwide, so the greedy brands take their fame into opportunities and money grinding schemes.

Moreover most of these celebrities do not have any idea of how much impact they can stress upon their fans by simply endorsing any.

Particular brand or item. People will only take the authenticity of the products by simply looking at the brands endorsed by their superstars.

Also by using celebrities for brand endorsement hampers the job opportunities of many young aspiring models who take up professional courses in Modelling and advertising.

Moreover when these big superstars take their opportunities not only their dreams gets shattered but also they fail in coping with unemployment and loss of lavish lifestyle and short time fame.

Also the money provided by big brands to the celebrities could also affect their actual profession. For e.g. The sportsman may lose his concentration on his actual profession.

So in my opinion, celebrities should be used to promote those causes which are for national interest or social cause like spreading awareness about polio, AIDS, etc.

Companies want to have great and quick impact on the customers and in India the craze of celebrities are very high, people want to know about them, what they are doing which brand they are endorsing, even they are highly rated by our print and electronic media.

So the connection is established by the companies with that celebrity and it lead to have great response from customers.