Advertising is a Waste of Resources

Advertising is a paid form of non personal presentation and promotion of ideas, goods and services. According to me, advertisement is an investment toward the building of goodwill and brand image in the market. The most creative advertisement is the one that ultimately proves itself in the market. There is no correlation between amount of money spent on advertisement and increase in sales volume. Money must be spent effectively whatever budget. If spent well even a small advertising expenditure can have a lot of impact.

Hi friends.

According to my point of view, the advertisement is not a waste of resource.

The way of advertising or showcasing their products is important stunts and risk has to be reduced.

For instance, we all have seen mountain DEO advertisement when he drinks the mountain DEO he will fly from the mountain.

It doesn't mean after drinking we will fly.

And this kind of fake advertising of the product has to be banned.

In my opinion, advertising has both pros and cons that exist. On one side, advertisements aware the consumers about features of a newly introduced product in the market as well as it increases the revenue, profits and goodwill of the firm. At the same time advertisement helps to face today's market cut throat competition. Some ads are very useful like pulse polio, Swach Bharat Abhiyan. On the other hand, some ads mislead the customers about price and quality of products. So adv has both pros and cons.

What is an advertisement? There is a myth that advertisement tempts the consumer to buy product sad advertised. But I strongly disagree with the myth. Advertisement is a medium to provide information to the consumers about the products and their utilities available in the market.

A strong example to support my argument is if somebody informs you about crimes happening in your society he/she does this to make you aware and not to tempt you to do the same.

The major advantages of advertising are:

(1) Introduces a new product in the market,
(2) Expansion of the market,
(3) Increased sales,
(4) Fights compilation,
(5) Enhances good-will,
(6) Educates the consumers,
(7) Elimination of middlemen,
(8) Better quality products,
(9) Supports the salesmanship,
(10) More employment opportunities,
(11) Reduction in the prices of newspapers and magazines,
(12) Higher standard of living.

The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.

This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages.

(1) Introduces a New Product in the Market:

Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

(2) Expansion of the Market:

It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer\'s products even by conveying the customers living at the far flung and remote areas.

(3) Increased Sales:

Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.

(4) Fights Competition:

Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

(5) Enhances Good-Will:

Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.

(6) Educates The Consumers:

Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.

(7) Elimination of Middlemen:

It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

(8) Better Quality Products:

Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.

(9) Supports The Salesmanship:

Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that "selling and advertising are cup and saucer, hook and eye, or key and lock wards.

(10) More Employment Opportunities:

Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.

(11) Reduction in the Prices of Newspapers and Magazines Etc:

Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.

(12) Higher Standard of Living:

The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchill advertising nourishes the consuming power of men and creates wants for better standard of living.

By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.

Hello, according to me advertising have their own pros and cons. People in rural area get the brief idea of product so they can choose the best. Advertising is necessary for social awareness for example add of vaccination, Shiksha abhiyan and so on. One should choose the correct media for advertising. Instead of wasting papers or paying crores of rupees to film stars one can advertise its product on social sites, as the whole world is accessing these sites. People are not so much illiterate that if the famous film star advertise any product that doesn't mean most "revital". How many of you are having this product?Lot of money get wasted by promoting the products by celebrities. This money should invested in improving the quality of product.

So finally I want to say that advertising is important but not wasting lot of money. One should choose the best media.

That is all I want to say. Thank you.

In today's world advertisement is the backbone for a product to become successful. By advertisement, you are making a consumer aware about the product. Through advertisement a consumer gains a vast knowledge about the particular goods or services, he becomes capable enough to opt a product according to his demands.

Secondly, advertisement does not always mean a platform to market your product. It also helps in creating awareness among the people, take for example SWACCH BHARAT ABHIYAN, POLIO DROPS, JAN DHAN YOJNA and various others.

Hello everyone.

According to my opinion, Advertising is not a waste of resources rather it provides information about product & awareness among the consumers, So that consumers can easily compare the products and choose that product according to their Requirement. It will be helpful to spread information about the products and makes Market Competitive.

Thanks.

Advertisements does have its own pros and cons, but the pros weight more over the cons. Excessive advertisement helps the brands get recall and it keeps hitting the top of the mind recall of the consumers, viz. , when we talk about toothpaste the first name which comes to our mind is COLGATE/Closeup. This may be a small example of pros of advantage. However, putting ourselves in the consumers place.

People think that advertisement coerces to buy a product. I strongly beg to differ on this, one needs to be rational before taking decisions. Every brand races to be on the top of mind recall of the consumers, it is entirely upto the consumer to not do impulsive buying of things rather act rationally while buying any thing.

Just imagine how would life be without advertisements, we won't have the awareness of any thing and ultimately blindly believe the retailer for whatever they have to offer. Advertisements helps in making informed move.

Things have really improved of late with the consumer forum in place, should you feel misguided about a product you can knock on the doors of Consumer forum and get a resolution on your door step.

In my opinion, advertising is the waste of resource in the fast developing world, day to day busy schedule people don't have time to spend in watching advertisements in their television set rather than this they will go with the internet if they are in need to buy any product.

Wasting money and other resource while hiring expensive ambassadors or actors for advertisements all are waste.

This money can be in improving some more important sectors like education system, research sector, etc.