Advertising is a Waste of Resources

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160 comments Page 15 of 16.

Tappu said:   1 decade ago
Well advertisement is a promotional technique. It is the only mode of communication between the producer and consumer. So it is not a waste resource. Every things have positive as well as negative side. If I talk about the positive sides of advertisement then.

1. It allows the producers to promote all the good things about the product.

2. It allow the consumer to know about the product. Basically it educate the consumers.

3. Advertisement can directly attract certain section of peoples like kids or teenagers etc.

4. Advertisement is the only tool to fight the battle in the competitive market. That is why all the best companies in the world like NIKE, PUMA, Apple continuously invest on advertisement.

Disadvantages.

1. It is a costly techniques.

2. Some time it mis lead peoples.
(17)

Ragavi Bala said:   1 decade ago
Hi friends,

I think Advertising is not waste of resources, because competition in business is going on increasing. So each companies are in the need to advertise their products to the customers. And also to sustain in this competitive world companies have to improve their products on any criteria and they need to advertise their improved product to the consumers.

So, advertisements become the most important thing for all the companies to attract the new customers and to retain the existing customers.
(3)

Sahil said:   1 decade ago
As per my opinion, in this real world it become necessary for every company to advertise their product to increase the sales of the product and make every consumer to know about product clearly with a few lines of advertisement.

Advertisement emerged as a boon for company to sell their product and to get know about the product to vast area even in the rural area by telecasting it on TV which is best mean of advertisement,

But advertisement also through many disadvantage as the company who's product is not good but by the mean of advertisement they will be able to sell their product which may have harmful effect for consumer.

So I think it has both advantages and disadvantage.

If one see advantage then.

* No company can increase their market value and selling of product without advertising their product.

* The great brand like Apple, Microsoft have immense value in the market domain but still they advertising their product with their own way of Course.

* Advertisement provide a platform to extend the reach of their product overseas by other means like social media like Facebook, Google+ so on and by using different tools.
(8)

Farhatkausar said:   1 decade ago
Hello friends.

Advertisement means providing adequate knowledge about some products to potential consumer. So that they are motivated to buy the products and services. With the help of advertisement a manufacturer can spread information about their product to vast area. Through this medium manufacturer tries to establish superiority of their product in comparison to other manufacturer product and increases the demand of product by the old as well as new consumer. THANK YOU.
(17)

Piyush said:   1 decade ago
As per my opinion advertisements are not wastage of money, as we all know the competition in business is increasing day by day as government allowing FDI and liberalizing the laws for the globalization. This results in the immense competition for that there is needs of advertisement.

1. Let me explain this in with example i.e. NIRMA which was famous brand in the India but the now with products of the HUL and P&G but nirma couldn't survive reason may meany but important reason is publicity advertisement that foster these brand to lead the market.

3. Advertisement comes under the promotion and the promotion is one of the P of marketing which play huge role to promote the brand, products feature, innovative products.

4. Advertisement is boon for the business for sale the product overseas with help of social media marketing and many more tools.

5. Advertisement is tool to create the create good image of products in mind of customer by hammering the products brand as we always buy well known brand though the feature are same as the non advertisement products bit what matters is the the trust and awareness of the company.

Thank you.
(34)

Subrahmanyamdaita said:   1 decade ago
Hi friends!

My opinion that for a company to promote its new product, there is no better way than advertising it. Yes I do agree that if the product is good there is no need of an advertisement, but on the very first hand how would one know that such a product exists? Most of us love Apple and we know that it's one of the best products in its domain, but the company doesn't stop advertising, in their way of course! Hence I would put weight to the point that advertisement is not only good but also important for a company through appropriate channels.
(11)

Nani said:   1 decade ago
Hello friends,

Advertising is the best way for marketing to the companies and it is also helpful for the people in choosing a product.

Companies are investing a lot of money for advertising their products to increase their sales.

Advertisements regarding polio vaccine, do not smoke, follow traffic rules are non-profit advertisements which are useful for the people.

Investing money on manufacturing of product gives better quality rather than investing on advertising the product, if the product is good the sales will automatically increase.
(7)

Vicky said:   1 decade ago
Hi, advertising is one of the best way to launch a product in a public. Within few minutes the concept is explained with the best attributes of the product and their quality benefits.

In advertisement brand value also plays a important role to catch the attention.

Advertisement increases number of consumers in a short time of period.
(13)

Harshit Nayyar said:   1 decade ago
I feel that advertising is a progressive tool for companies to spread awareness not only in the rural areas but also within the urban circuit. It may give a projection of wastage of huge amounts of money but on the contrary its only making the consumers more knowledgeable and informative.

With each advertisement carrying its own message a consumer is able to differentiate rationally between two products of the same category. For example, dove soap is one of the most preferred brands amongst all the soap brands as it takes care of the skin better than the others as demonstrated via the ads and and is also available to the consumers at nominal rates whereas the other soap of brands like lux etc rope in celebrities to endorse their products but the quality is not comparable with that of a dove. So a consumer can act wisely in his selection of the products with the help of the tool of advertisement.

There may be several cons on this subject matter but the pros supersede the cons and hence one can say that advertisement provides the customers not only added knowledge but also provides a great sense of judgement. Advertising is just a promotional tool to make the presence of your product felt in the market but in that process a company should not neglect the quality of their product which is in itself a huge loss of resources as such products won't be selling huge volumes leading to wastage and dumping of such products.
(22)

Mehak said:   1 decade ago
Hello, according to me advertising have their own pros and cons. People in rural area get the brief idea of product so they can choose the best. Advertising is necessary for social awareness for example add of vaccination, Shiksha abhiyan and so on. One should choose the correct media for advertising. Instead of wasting papers or paying crores of rupees to film stars one can advertise its product on social sites, as the whole world is accessing these sites. People are not so much illiterate that if the famous film star advertise any product that doesn't mean most "revital". How many of you are having this product?Lot of money get wasted by promoting the products by celebrities. This money should invested in improving the quality of product.

So finally I want to say that advertising is important but not wasting lot of money. One should choose the best media.

That is all I want to say. Thank you.
(48)


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