Advertising is a Waste of Resources

Advertisements does have its own pros and cons, but the pros weight more over the cons. Excessive advertisement helps the brands get recall and it keeps hitting the top of the mind recall of the consumers, viz. , when we talk about toothpaste the first name which comes to our mind is COLGATE/Closeup. This may be a small example of pros of advantage. However, putting ourselves in the consumers place.

People think that advertisement coerces to buy a product. I strongly beg to differ on this, one needs to be rational before taking decisions. Every brand races to be on the top of mind recall of the consumers, it is entirely upto the consumer to not do impulsive buying of things rather act rationally while buying any thing.

Just imagine how would life be without advertisements, we won't have the awareness of any thing and ultimately blindly believe the retailer for whatever they have to offer. Advertisements helps in making informed move.

Things have really improved of late with the consumer forum in place, should you feel misguided about a product you can knock on the doors of Consumer forum and get a resolution on your door step.

The previous comments have been heavily biased towards approval of the function of advertising, While it is true that it has the virtue of informing the public of products and their advantages over other products, one should never forget that the best advertisement is word of mouth.

When one consumer tells another of their good experience with a car or a shampoo, it is worth any amount of advertising.

And the money spent on advertising is nothing short of criminal. It has s deleterious effect in politics. When one candidate has unlimited resources, it almost goes without saying that his/her name will be more recognized, regardless of that candidate's worthiness. And it is a given that he will win the election.

Advertising also encourages overspending. Indebtedness is one of the major causes of marriage breakdown and suicide when one is sued in court for money that is owed everywhere for "goodies" that were not necessary. It is after all a cause of gambling - trying to pay off these crippling debts.

Advertising also diverts funds from improving products through research and development rather that just saying - "buy me, I'm best".

Creative people are seduced into advertising and while we may enjoy slogans like "You'll wonder where the yellow went when you brush your teeth with this toothpaste" - only a fool would believe that other toothpastes aren't just as good.

How much more worthy their lives would be if they used their talents in fine art, in writing or in teaching.

I was in Russia before Gorbachev, the breakup of the Soviet Union and the fall of the Berlin Wall. The lack of advertising was refreshing. In both the Moscow and St Peters burg Underground Stations the walls were covered in beautiful murals, real works of art.

While admitting that advertising has its uses, I think one should not forget thee disadvantages.

Good morning friends.

As per my knowledge advertisement is not a wasteful expenditure because through advertisement people I will come to know the product advertisement are educates customers increase profit.

It promotes the product word of mouth important tool for advertisement fame and name for company built's reputation.

Hello Friends,

As per my knowledge, Advertisement is the best medium to expose the product in the market.

It will gives the Knowledge about the product and it makes a great impact to the people. Not only through the Telecommunication, Advertisements are given through the Internet also. You may consider the GOOGLE AD-SENSE. It makes the product to advertise whole along the world. It gives the brand.

Advertisements about the Automobiles are awesome. It will update the knowledge about technologies in automobiles. In daily life, unconsciously we were updated by this.

Hi friends,

You have all said valid points to justify your views on the topic. From my point of view every attributes has an negative side of it, as we all know excess of everything is bad, same is the case of advertisement. All that glitters is not gold a idiom that perfectly suits to the occasion.

To sustain in the competitive world of marketing company needs to advertise or promote their products, this makes customers aware of the goods and prices of the products. But wasting money by excessive promotion using stars, celebrities, will certainly not help the company, rather if that amount of money if is used in the betterment of the quality of the product, with a little advertisement it will certainly increase the brand value of the company.

Wasting your money and resources by advertising the products that are not up to a certain level might create an negative image of that company among the customers. Selling a bad product by advertising it may affect the life of customers which may lead into legal loss to the company.

So I conclude it by saying that by proper use of advertisement betterment of an company can be achieved but excessive use of advertisement may give that company a negative image in the market. So they should act accordingly.

Hi friends.

You all said that advertising is good or bad, I agree but everything has some vachus and vice so thats why it depends on your mentality if you think that advertising is bad because, by which, the cost of any product increases its right but if you want to purchase a good and quality product even then you will have to pay.

I would like you get an example suppose it you have a glass and it is filled half to water then anyone asked you that this glass is filled half or empty half? Some people.

Hi,

In my opinion advertisement has some advantages and disadvantages:

Advantages are: we can get to know about the product.

The uses of the product, its benefits etc. And also the importance is also known to us.

We can get to know about different brands like coming to dresses, shirts, latest trends etc.

Disadvantages: we get attracted to what is shown and think to buy it.

We do not decide what is the use of it.

We cannot know about the quality of the products shown.

We buy many beauty products shown in the ads like creams, cosmetics etc without knowing the value and benefits of it and suffer due to it.

Therefore, it is our responsibility ie consumer to choose a product carefully before buying it so that it can reduce the harmful effects and also loss to the consumers due to it. And also they get to know about the quality of the product.

Hello friends,

Advertising is the art of drawing the attention of people, to promote the sale of a product, by using attractive pictures, slogans, or by demonstration. It has today become a highly specialized activity for creating customer awareness, increasing curiosity, co that he finally buys the product. It's influence can be gauged from the fact, that the government is also using this medium, for educating the masses on important social issues, as family planning, aids etc.

Hello friends.

It is good to learn that everyone has great views regarding the given topic of advertisement. In my view advertisement is necessary but upto certain limits and for certain products which are essential to be advertised. Many products in our country are over advertised even though they do not need that much. Lots of money are spent on a single advertisement by paying actors and actress to endorse the product. If that amount of money is spend on the improvement of the quality of the product it will be more beneficial for the producer as well as the consumer. A good product or service need not to be advertised but yes initially it can be needed to let the people know about it.

Advertisement cannot be totally ignored because it is a media through which mass can be informed. Many products and schemes launched by the government need to to be informed to the people especially those living in the rural areas. Ads related to vaccinations, new schemes, new products for farmers etc needs to be advertised.

Concluding my views I would like to say that advertise that which is in real favour of the society and which can benefit them. Otherwise wasting of money on unnecessary ads is of no use.

Hi, Advertisement means bringing something in the eyes of the public by the use of media and I believe that advertisements are not a waste of resources if they are limited to the true meaning of advertisement. With the vast competition in the market advertisement has become a necessity. Spending crores on endorsements and the involvement of celebrities in advertisements does not really help in increasing the value of a product.

The people are literate enough to realise that. It is the quality of the product which matters the most and thats where this money should be invested. Social networking is a very efficient and cheap platform for advertisement these days. Thus advertisements should involve choosing the right platform than the right people.

Thank you.