Current Affairs - International - Discussion

The International Cricket Council (ICC) joined hands with UNICEF to launch the ‘Promise to Children’ campaign during the 2025 ICC Women’s Cricket World Cup. The initiative focuses on promoting children’s rights to education, healthcare, safety, and equal opportunities through the global influence of cricket. Featuring UNICEF ambassador Ayushmann Khurrana and Indian cricketer Smriti Mandhana, the campaign uses social media engagement, cricket clinics, and public pledges to inspire global action for child welfare. UNICEF’s involvement underscores its long-standing mission to protect and empower children worldwide through collaborative partnerships and advocacy.