Current Affairs - International - Discussion

On May 22, 2025, Saudi Arabia launched TOURISE, a global platform aimed at shaping the future of tourism by uniting leaders from the tourism, technology, investment, and sustainability sectors. Spearheaded by Tourism Minister Ahmed Al-Khateeb, the initiative is part of the kingdom’s broader Vision 2030 strategy to diversify its economy and become a global tourism leader. Having already surpassed its goal of attracting 100 million visitors by 2024, Saudi Arabia is now focusing on sustainable, inclusive, and technologically advanced tourism models. TOURISE is intended to foster collaboration, address key industry challenges, and guide the development of future global travel policies.