Current Affairs - Environment - Discussion

#AFarmerCan is a global campaign launched by UPL to celebrate farmers as central figures in driving climate resilience and sustainable agriculture. Introduced ahead of COP30 in Brazil, the campaign shares 20 farmer stories worldwide, demonstrating how local practices can contribute to global climate goals. UPL’s initiative is built on a four-pillar framework — Pay, Protect, Procure, Promote — designed to empower and reward climate-smart farming. By highlighting the critical role of farmers in environmental stewardship, the campaign aims to shift public perception and promote a more sustainable and equitable global food system.