Current Affairs - Business

Ola, a dominant electric two-wheeler manufacturer, has launched a new e-motorcycle in India using its third-generation platform. The Gen 3 platform, designed on an 'Inside the Box' philosophy, promises cost-effectiveness, enhanced performance, and riding quality. The new motorcycle, featuring improved battery design and electronics integration, is expected to offer a superior ride experience. This move is part of Ola's strategy to diversify beyond two-wheelers and solidify its presence in the electric vehicle market.

Royal Enfield and C.L.A.W Global have joined forces to launch a groundbreaking motorcycle expedition, Unlimit, on August 15. The initiative, aimed at pushing the boundaries of human potential, combines adventure motorcycling with military special forces training. Participants will embark on a 7-day journey through the rugged Himalayan terrain, engaging in multi-adventure activities and survival techniques. This collaboration highlights the brand's commitment to resilience and empowerment, showcasing the enduring spirit of adventurers and the transformative power of teamwork and camaraderie.

Matrix Cellular has launched India’s first eSIM services, offering a seamless travel experience with no need for physical SIM cards. This eSIM, a software-based system embedded in devices, allows for easy activation of various cellular plans, reducing costs and simplifying connectivity for travellers. The global eSIM market is expected to reach 268 million users by 2028, driven by cost-effective international travel plans. Matrix Cellular aims to lead this market with its extensive global coverage and customer-focused plans, including unlimited data and 1GB of free international data on select plans.

Air India has partnered with Arrivia, enhancing its Flying Returns loyalty program, allowing members to earn Reward Points on cruise vacations with over 40 major cruise lines. Members earn points for spending on cruise bookings through flyingreturnsicruise.com, offering a wide range of cruise experiences. This collaboration aims to provide a seamless travel experience and reward points to customers who book cruises through Air India, further strengthening the airline's loyalty program.

Amazon India has partnered with Gentari Green Mobility India to expand its electric vehicle (EV) delivery fleet to 10,000 units by 2025. This collaboration will support Amazon’s last-mile delivery operations across more than 400 cities in India. Gentari will provide over 3,000 three-wheeler EVs along with fleet management services, aligning with Amazon's broader sustainability goals. This strategic move enhances Amazon’s commitment to increasing its EV adoption and reducing its carbon footprint in the delivery sector.