Current Affairs - Business - Discussion

Tata Motors has appointed Bollywood actor Vicky Kaushal as the brand ambassador for its Passenger and Electric Vehicle range. This collaboration is launched with the "Take the Curvv" campaign, promoting the upcoming Tata Curvv SUV during IPL 2025. Tata Motors aims to enhance its brand identity, focusing on innovation, excellence, and the "Make in India" initiative. The campaign will include commercials across various platforms, aligning Vicky Kaushal’s values of authenticity and disruption with the brand’s image.