Current Affairs - Business

Maruti Suzuki, a renowned Indian automobile manufacturer, is elevating vehicle safety standards by introducing the Electronic Stability Program (ESP) as standard on its entry-level hatchback models, Alto K10, and S-Presso. This move enhances stability and safety, especially during emergency manoeuvres, without affecting the price or adding extra cost to customers. With this initiative, Maruti Suzuki reinforces its commitment to providing affordable, safer, and technologically advanced vehicles, aligning with global standards and customer expectations.

Air India has launched a new inflight entertainment service called 'Vista,' powered by Bluebox, to enhance the passenger experience across its fleet. This service allows passengers to stream over 950 hours of content on their personal devices while onboard. Initially available on wide-body aircraft, the service will soon extend to narrow-body planes as well, demonstrating Air India's commitment to modernizing its inflight offerings and improving customer satisfaction.

Bengaluru-based Ola Electric has been awarded PLI certification for its S1 X 3 and 4 kWh electric scooters, marking a significant milestone in the company’s journey. This certification, granted by ARAI, confirms that Ola's products meet the localization requirements under the PLI Scheme, making them eligible for substantial incentives. This achievement not only supports Ola's growing orders but also reinforces its commitment to advancing India's electric vehicle ecosystem, in alignment with the government's vision for domestic electric mobility.

Zara, a top clothing brand, issued an apology and removed a children's t-shirt from their stores after it sparked a controversy due to its text, which some parents and netizens found "sexually suggestive". The t-shirt featured captions like "The Perfect Snack" and "The Strawberry: A small burst of sweet joy", which led to public outcry and criticism for promoting sexual innuendo towards children. Zara has since apologized and removed the item from stores and their website, addressing the concerns raised by customers and the public.

BYD has marked its 11th year in India with an extended introductory price on the Atto 3 Dynamic, its latest battery-powered SUV. The model, priced at Rs 24.99 lakh ex-showroom, is available at the same price for the next six months, making it more accessible to potential buyers. The Atto 3 Dynamic, with a 49.92 kWh battery, offers a 468 km range and a 150 kWh DC fast charging option, providing a comprehensive electric vehicle solution. BYD's strategic pricing and product features aim to enhance its competitive edge in the Indian EV market while promoting sustainability and environmental benefits.