Current Affairs - Business

Jio has partnered with NHAI to introduce a telecom-based highway safety alert system designed to improve real-time communication for road users. The system will send warnings through SMS, WhatsApp, or voice calls about accident-prone areas, fog-affected stretches, and cattle-frequent zones. Using Jio’s existing 4G and 5G infrastructure, the initiative avoids the need for additional roadside hardware, making it efficient and quickly scalable. It also integrates seamlessly with platforms such as Rajmargyatra and the 1033 emergency helpline. A pilot is being launched in select regions, with an ambition to expand nationwide by including more telecom operators for broader coverage.

Zoho collaborated with MapmyIndia Mappls to introduce India’s first fully indigenous geo-smart CRM, strengthening the country’s Atmanirbhar Bharat technology ecosystem. This partnership enhances Zoho CRM by integrating advanced geospatial intelligence tools such as Address Capture, Nearby Lead Finder, Location Visualisation, and Sales Route Optimisation. These features allow businesses to utilize real-time location-based insights for improved customer engagement, more efficient field operations, and smarter sales planning. The launch marks a significant milestone in India’s digital innovation landscape by merging homegrown CRM capabilities with indigenous mapping and geospatial technologies.

Asian Paints has signed a three-year partnership with the BCCI to become Team India’s official colour partner, covering 110 matches across men’s, women’s, and domestic cricket in India. The deal integrates the brand’s home décor identity with cricket through initiatives like the Asian Paints Colour Cam and Colour Countdown, enhancing fan engagement both digitally and on-ground. This collaboration highlights the trend of non-traditional sectors leveraging cricket’s massive fanbase to create emotional connections with audiences while strengthening brand visibility. Asian Paints joins other official partners, reflecting cricket’s significance as a marketing platform in India.

Engineers India Limited entered into a strategic MoU with Aramco Asia India to evaluate the possibility of setting up a branch office and deepen cooperation across multiple sectors. This collaboration aims to leverage Aramco’s global strengths alongside India’s expanding energy landscape, covering areas such as petrochemicals, infrastructure, and renewable energy. Through coordinated procurement, joint project execution, and long-term business planning, the partnership is expected to create new opportunities for growth. It also enhances India’s capacity to engage with major international energy players while supporting technological advancements and sustainable sectoral development.

Bharat Electronics Ltd earned the CareEdge-ESG 1 rating by demonstrating comprehensive leadership across key sustainability dimensions. Its performance reflects strong initiatives in water stewardship, emission reduction, and responsible waste management. The company’s focus on human capital development and maintaining high standards of ethical governance further contributed to its achievement. It also excelled in biodiversity preservation, energy efficiency improvements, data privacy controls, and overall ESG oversight. These combined efforts positioned it ahead of peers in the aerospace and defence sector, enabling it to secure the highest ESG rating category.