Current Affairs - Business

Asian Paints has signed a three-year partnership with the BCCI to become Team India’s official colour partner, covering 110 matches across men’s, women’s, and domestic cricket in India. The deal integrates the brand’s home décor identity with cricket through initiatives like the Asian Paints Colour Cam and Colour Countdown, enhancing fan engagement both digitally and on-ground. This collaboration highlights the trend of non-traditional sectors leveraging cricket’s massive fanbase to create emotional connections with audiences while strengthening brand visibility. Asian Paints joins other official partners, reflecting cricket’s significance as a marketing platform in India.

Engineers India Limited entered into a strategic MoU with Aramco Asia India to evaluate the possibility of setting up a branch office and deepen cooperation across multiple sectors. This collaboration aims to leverage Aramco’s global strengths alongside India’s expanding energy landscape, covering areas such as petrochemicals, infrastructure, and renewable energy. Through coordinated procurement, joint project execution, and long-term business planning, the partnership is expected to create new opportunities for growth. It also enhances India’s capacity to engage with major international energy players while supporting technological advancements and sustainable sectoral development.

Bharat Electronics Ltd earned the CareEdge-ESG 1 rating by demonstrating comprehensive leadership across key sustainability dimensions. Its performance reflects strong initiatives in water stewardship, emission reduction, and responsible waste management. The company’s focus on human capital development and maintaining high standards of ethical governance further contributed to its achievement. It also excelled in biodiversity preservation, energy efficiency improvements, data privacy controls, and overall ESG oversight. These combined efforts positioned it ahead of peers in the aerospace and defence sector, enabling it to secure the highest ESG rating category.

The 2nd National Economic Growth Summit 2025 took place in Mumbai, where BEML earned significant recognition for its performance and brand leadership. During this event, BEML’s CMD, Shantanu Roy, received the Business Leader of the Year (Manufacturing) award for enhancing competitiveness, integrating advanced technologies, and driving overall growth. The organisation was also honoured with the ‘Best Brand of the Year’ award, reflecting its strong presence across rail, defence, and mining sectors. The venue played a key role as the summit brought together influential leaders, providing a platform for organisations like BEML to showcase their achievements.

HDFC Bank regained its position as India’s most valuable brand in the 2025 Kantar BrandZ rankings, achieving a brand value of $44.9 billion. This comeback reflects a combination of strong post-merger consolidation with HDFC Ltd, accelerated digital innovations, and sustained consumer trust. The bank’s initiatives—such as its rapid loan processing systems and cybersecurity-focused brand mascots—enhanced its market presence and differentiation. With a remarkable 377% rise in brand value since 2014, HDFC Bank demonstrates consistent long-term brand investment. Its renewed leadership comes at a time when most major Indian brands are experiencing slower growth, highlighting the bank’s ability to stand out in a competitive landscape.