Current Affairs - Awards and Honours - Discussion

Cricket legend Rahul Dravid has been appointed as the brand ambassador for Paradeep Phosphates Ltd. (PPL) to promote sustainable farming and balanced fertiliser use across India. Announced on 5 November 2025, this collaboration leverages Dravid’s reputation for integrity and discipline to connect with farmers and drive awareness about soil health and efficient nutrient management. Through campaigns like “Kheti Ka Game Changer” and “NPK and Organic Fertilisers Ki Winning Team,” the initiative aims to simplify agronomy using cricket-inspired themes, supporting national programmes such as the NMSA and PM-PRANAM for sustainable agriculture.