How can a Business get rid of the Bad Name that it has earned?

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68 comments Page 3 of 7.

ISMT B School said:   1 decade ago
The first impression is often a lasting impression. This is especially true in case of reputations of corporates.Regaining the good impression that is once lost is an uphill task but is by no means impossible. A couple of steps that seem simple but take incredible effort on the part of the company that has lost its reputation include: Accepting the incident/ event that has caused the loss of reputation, Remedying the situation by the company, and following visible steps to ensure that the same incident doesn't repeat itself.

Remedying the situation is bound to prove costly to the company, however this is a cost which must be borne since the loss in number of customers due to the ruined reputation could prove even more disastrous.
(2)

Puja said:   1 decade ago
Hello friends, I think it is very difficult for any business to grow and make a come back again once it has earned a bad name however it is not impossible, so to make a come back it will have to make lot of efforts with patience.

1) look back and study their Mission and Vision statement, what was it that the wanted to achieve and why they failed.

2) after finding the exact reasons rework on their Vision, Mission and ethics they want to follow.

3) they can make partnership with a good companies to enhance their image or they can also make such brand ambassador who are having a good image in country.

4) they should also work on their CSR policies that is very necessary nowadays, it will surely enhance the image of the company.
(45)

Akanksha. said:   1 decade ago
There can be many reasons for a company gaining bad name. But there are also required solutions to get rid of it, for example when cadbury earned bad reputation as it was found that the chocolates contained pesticides that time the strategy of re-earning the faith of the customers was practised. they used Amitabh Bachchan to advertise the fact that cadbury has now used improved techniques to improve its quality.

Moreover company has to give greater attention towards advertisement, customer wants and feedback and also should make the customers feel that they are very important to the company. By using such strategies and modifying them as per the requirement a company can be able to get rid of the bad name it has earned.
(3)

Sheikh said:   1 decade ago
Yup, good reputation to a company comes after a hard and long process of satisfying customers. Ones if the company goes wrong in some condition then it will loose its reputation which it gained in that long process.

It can regain it by giving a good and cute message to the public in commercial advertisements or newspapers, and of course by giving good quality tested product with reasonable prices. In this situation company should not go for discount method for their products, or else the public may think the company is influencing the customers to buy their products which would be a harmful. Instead of that, a company can give the reasonable price for the product with a great marketing strategy.

Thank you.
(3)

Anandi said:   1 decade ago
First of all, the corporate should make the public know that they too are disappointed to let down their customers and the public. They should assure them about everything falling into place after wards and should try to win back their trust by going that extra mile and evaluating the root of the problem. The next step is to set arrange for a particular set of guidelines and regulations that can keep a check on some miscreants at the company to help keep the problem at bay. And also taking suggestions and feedbacks from consumers will let the latter lot know that the companies value their opinion and are trying their level best to gain their confidence and eradicate their problems.
(12)

Anu said:   1 decade ago
Hi friends,

We all are business will provide the service to the people. If the people are satisfied by the services then business succeed and get profits otherwise get loss. Coming to the point rid out from bad name is difficult but not impossible for that first we have to identify the drawbacks for the failure, ever customer want quality of service so, first thing we have to rectify that, after we have to check the working of employees in business there is any chance to change the employees because for their performance not good. Finally by renaming and giving good publication to the product through advertisements we will get rid from the bad name.
(4)

Arjun said:   9 years ago
A business organization can easily get rid of the Bad name it had earned is just by satisfying the customer needs in all aspects. Be it the quality or price. The product the company launch must be reliable in such a way that even a layman can use it. In spite of having to satisfy the customer needs, the organization must also work towards the welfare of the people, especially during Havoc periods. Last, but not the least the business organization has to pay the Government Bills properly and above all the employees must be given incentives and awards to enhance their working skills, hence they will be loyal towards the Organisation.
(12)

Shashank said:   1 decade ago
The most important things which a business earns are trust and good will. When a business has a bad name it looses both of the above mentioned. In this case it is very very difficult to get those back. No matter how hard the people associated to that business try to clean the name, its quite a possibility that they'll face failure numerous times. Also, strong competitors will raise the point again and again about the bad business, thus pulling it back. This is a very problematic situation. This has to be dealt with great patience, cleverly and with positive approach. But not everyone has the required potential to do so.
(12)

Chandrasekhar.meruvu said:   1 decade ago
Hi Friends,

In my opinion life is a mixture of good and bad, happy and sad, friends and enemies, success and failures.

What I want to say is for every problem there is a solution, if a company gets bad name.

Yes I am pretty sure that it will takes lot of time to recover (get good name) rather than to get bad name, First it had to collect the reasons for that and employees plays a vital role in developing a company and it's business. Even it is success or failure they must share.

So knowing the customer needs and providing products which will fulfill those needs may be the better way to get rid of bad name.
(5)

Kuljeet said:   1 decade ago
It is very difficult for a business to get rid of the bad reputation. First step is to find out the reasons for bad reputation. Who is responsible for this reputation? Is it a person or a product or a service? Second step is to improve or remove (if unable to improve) the reasons for bad reputation. Third step is to gain the confidence of the consumer. The business, to regain its good reputation has to start from scratch. A person with good reputation and vast experience should be given the responsibility to rebuild the business rather than spending money on advertisement or diversification.
(36)


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