How can a Business get rid of the Bad Name that it has earned?

It is very difficult for a business to get rid of the bad reputation. First step is to find out the reasons for bad reputation. Who is responsible for this reputation? Is it a person or a product or a service? Second step is to improve or remove (if unable to improve) the reasons for bad reputation. Third step is to gain the confidence of the consumer. The business, to regain its good reputation has to start from scratch. A person with good reputation and vast experience should be given the responsibility to rebuild the business rather than spending money on advertisement or diversification.

I think possible solution would be to convey message in the public by the the chairmen or owner of the company. Second solution could be to advertise through public for public. Word of mouth. Take a sample of people from different cities, different demographic category. Let them use that product and afterwards they will promote your product. And yes definitely first of all find the basic reason for the failure or bad image created, and remove it or improve it. First make sure that the product is good now.

I liked the saying of one comment and I am agree with him to regain the lost land is hard than conquaring new land. The world is now a big single market and the fate of the company is decided by consumers via trust and reputaion. If a company lost its good will the company needs many years to regain the goodwill, example when it was found coca cola is contaminated with pesticides the sales went down same happened with cadbury. To regain the reputation company must look for the root of the bad reputaion and then the company should find the alternatives to solve the problem. Its important to choose the right alternative for the problem and finally should impliment the alternative at test level so that we can check the effectiveness of the alternative before implimanting it on higher basis. The various alternatives could be use of celebraties, use of media, use of personal relations, use of responsiblity management depending on the nature of problem or say root of bad reputation.

Of course its hard to stand up after a disastrous defeat. But commin=tment ad=nd confidence helps. The common thing to do is reconcile for the failures. Device charts and pattern as to how did it come to this. The company should have a sense of pride and state that they have done wrong. Surely its not the end of the world. Improving their methods and strategy, start stepping up their game face, contribution helps. Advertise their new scope of business and erect the tilting towers.

Each and every company when enters a market tries to earn goodwill.Good reputation is first and foremost aim of a company.If a company has lost its goodwill ,it is very difficult to comeback.Company should take the following steps to regain its reputation:
1.It should try to recognize its flaws and overview the reason for the failure.
2.Company should appoint a team of expertise who recognize the flaws.
3.Enter into the partnership with reputed company.
4.Implement new marketing and advertising strategies to attract people.

Hi friends,

A company when gets a bad name to get rid of the bad name it takes a lot of time and requires patience all the positiveness attained by the company I lost and it acquires the negatives feeling in approaching that company by that customer.

It requires lot of repairing or a damage control methods like.

Creating awareness among the customers through a good brand ambassador.

Properly checking to eliminate the occurrence of any new problems.

Creating awareness through live programs.

It is entirely like a crop.

If a crop/plant is affected by the worn we cannot get it back but we can stop it from spreading it to the other parts through pesticides so that we could manage the crop from entirely damaging but it takes a lot time.

Be patient, through hard work and sincerity will definitely bring success and fame to the organisation.

Thanking you all.

The most important things which a business earns are trust and good will. When a business has a bad name it looses both of the above mentioned. In this case it is very very difficult to get those back. No matter how hard the people associated to that business try to clean the name, its quite a possibility that they'll face failure numerous times. Also, strong competitors will raise the point again and again about the bad business, thus pulling it back. This is a very problematic situation. This has to be dealt with great patience, cleverly and with positive approach. But not everyone has the required potential to do so.

Hello,

Well I feel that any company's stability depends on many factors i.e. it has to fulfill certain obligations and responsibilities towards the society, government, consumers, employees, environment etc.

So the main point occurs that how to satisfy them. This can done by fulfilling its responsibilities honestly. Like.

RESPONSIBILITIES TOWARDS CONSUMER.

1. Providing them good quality products.
2. Selling these goods at reasonable prices.

RESPONSIBILITIES TOWARDS GOVERNMENT.

1. Paying taxes honestly.
2. Paying taxes on time.
3. Not to indulge in corrupt activities.

RESPONSIBILITIES TOWARDS SOCIETY.

1. As they are only directly or indirectly responsible for creating these social problems so they have to only put the initiative to solve the problems like that of terrorism, corruption etc.
2. Providing social aids like organizing free health check up camps or any other thing just like that.

RESPONSIBILITIES TOWARDS EMPLOYEES.

1. Paying them fair salaries.
2. And just not taking off there jobs without any reason.

RESPONSIBILITIES TOWARDS ENVIRONMENT.

1. Using the resources efficiently.
2. Giving back the earth whatever taken from her i.e.we have not inherited this earth from our forefathers rather we have borrowed it from our future generations paying them by making all the debts.
3. Proper disposal of wastes so not to harm the ecosystem.

SO, these are the things by which a company can gain a good reputation. Though it will take time but it will provide a long term interest to the firm. It could also help the company even in the BAD TIMES!

Hello Friends,

Today topic is very serious topic and really good for management students to come up with solution.

Any business required more time and effort to build a good reputation in the market and the vice versa it will take very few time to destroyed all the goodwill earned in the market. If business loose his reputation then the main thing is to find out the route cause of the reason, once we get the route cause then how to overcome on it, find out the all possible solution to reach the solution. And make the necessary changes in business VISION and MISSION sentence, and let the all employee know the recent changes so no chances of getting the same mistake happen again. Try to do some different and good thing so may be people can attract to that thing and forget the main thing which is the reason of bad reputation of the business.

Thank you so much for listening my idea.

A company might have lost its reputation because of some reason but that doesn't mean that its the "the end". A more careful movements along with the good observation for its backlog should be taken into consideration so as to not repeat it in future.

It can restart its business freshly by introducing new products which is innovative, unseen, eco-friendly, easy to use and affordable. This can be made more attractive by giving advertisement. Initially it will be difficult and lot of hope, positive thinking and motivation of employees is needed.