Celebrity Brand Endorsement: Effective Advertising?

Hi all,

Now we can discuss the topic is Celebrity Brand Endorsement: Effective Advertising.

In my opinion brand endorsement as an actor of any product affects the profit of the business in a positive way as the young generation feels like what an actor is wearing in an ad he also wants to wear the same thing.

Advantages to Using Celebrities in Advertising:

1. Influence Consumer Purchases.
2. Build Awareness.
3. Position a Brand.
4. Attract New Users.
5. Breathe Life Into Failing Brand.
6. Build brand equity.

The Risks of Celebrity Endorsement:

* Celebrity Images change.
* Celebrities become overexposed.

The Most Successful Celebrity Endorsements:

* Britney Spears for Pepsi.

Celebrity brand endorsement is an effective advertising strategy but not to a greater extent because the capital raised for the marketing of these products increases the price of the product. Thus leading to inflation.

Celebrity is more important in marketing. The business point of view brand endorsement increases the sales. For E.g Salman khan is the most popular in the society. He is promoting the washing powder. So, therefore, increases the sales.

But celebrity endorses in some products. Energy drink etc. Is not important like mobile phones brand because consumers may know which brand or which company is good. And they also know which mobile phone's features are good.

Brand endorsement using celebrities must be minimized.

I think celebrate should advertise so that their fan can see them regularly in TV.

Celebrity brand endorsement is effective because in India many people have celebrity as their role model. So they would like to follow their role model and it also helps to increase the sales of the product. And after all its up to you that which brand you would like to use or which suits you!

Yes, definitely it is an effective method to draw people's trust in the brand. The audience buy into the idea that these celebrities themselves use the brand and they are at the height of their success because of the brands. Quite funny but it is not only the case in India where a much sizeable amount of customers lack practicality but this method has been resorted to by developed countries like America, UK, France and much more. When we see Shahrukh Khan drinking Pepsi we think they the fit even after consuming Pepsi so the fat content in these articles may be a myth. And when we see Kareena Kapoor endorsing a fairness cream we think the secret of her beauty lies in that very cream only. Advertisers all over pay a huge amount of money to book the most celebrated celebrities because they can read people's mind. They know human behavior so they do it. So, in a nutshell, the conclusion is that yes celebrity brand endorsement is an effective advertising.

In my point of view, brand endorsement as an actor of any product. It will be beneficial for the business. As now these a few young generation feels like what an actor is wearing in an add they want to wear same thing as well someone thinks do so. But these thing depends upon the popularity and the fame of any actor if his or her popularity good in the market, society and somebody following, like them then possitive affect will be there someone thinks do so. But nowadays every product has it owns specific features, quality. But as far as I am concerned that whenever any consumer want to buy any product. They choosing best quality, features best price and cheep. I think brand endorsement as an actor of any product. It will never be affected. Because we all need to be best quality Nd cheep products. Why you following any celebrity like actor, political. What they have done for us or our country. We should never be followed them. We should never be do, what they want and wear to us. We should have own opinion. Nd we will become that which we want Nd needs to be. We all know which product fabulous or worse. Even no one believe that on artificial product because we are natural. We are believed to be natural Nd believe in that. Thank you all of you.

Hello everyone,

First of all, thanks for providing the platform to share our views as a part of group discussion.

Today's generation is similar to the previous generation as they too love to follow and imitate their role models. Without any doubt, the most famous celebrities are the real role models for the most of the youth. It's a part of business strategy to make use of popular personalities for the promotion of thier products. Celebrity brand endorsement enhances the the ways for company to develop their products. The image of celebrity surely helps to sell the product with desired profit.

Being a responsible person, it's also the duty of that particular celebrity to promote a good quality and harmless products.

To conclude, undoubtedly, celebrity brand endorsement is an effective advertisement.

Thanks.

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Nowadays, a particular product comes in various brands. So to overcome a Heavy competition, the product is marketed using famous personalities. But it has negative effects like endorsing any invaluable product which causes havoc to the societies can be avoided. Thus, celebrity endorsements can be used for social awareness schemes as it can spread among our community by providing harmonious life.