Advertising is a Waste of Resources

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160 comments Page 5 of 16.

Ruhi said:   8 years ago
Advertising is not waste of resources because if we don't advertising are products so buyer don't get information about product because in market daily many new products produce if we can't advertising so no one get information about are product so advertising is not waste of resources.
(40)

Alisha gulati said:   8 years ago
In my opinion, advertising has both pros and cons that exist. On one side, advertisements aware the consumers about features of a newly introduced product in the market as well as it increases the revenue, profits and goodwill of the firm. At the same time advertisement helps to face today's market cut throat competition. Some ads are very useful like pulse polio, Swach Bharat Abhiyan. On the other hand, some ads mislead the customers about price and quality of products. So adv has both pros and cons.
(58)

Arnab Manna said:   8 years ago
I don't agree with that advertising is a waste of resources rather producing something without advertising will be a waste of huge amount of resources used for production, because consumers will not come and just knock the door to buy the product unless they know about the product very well. So there is a need to make the people know about the product and that is done by advertising.

Another reason is that, whenever someone goes to a shop to buy something they recall the list of brands in their mind i.e. brand value, which plays a major role in the sales of a particular product.

Now the question is why do they advertise repeatedly? This may be due to the fact that every day there is a new brand in the market selling the same kind of products, so people will easily forget about the product. So in order to keep the product alive in the mind of the consumers, it is extremely important to keep on advertising. So we realize that advertising is not a waste of resources.
(24)

Divya said:   8 years ago
Advertising gives knowledge regarding any product to the people and giving knowledge to someone is not a bad thing. So, I must say that "advertising is the best source to use resources efficiently and effectively and that too for the people's welfare".
(13)

Namdev said:   8 years ago
Hello, everyone.

In my opinion advertising is not watse of resources it is phase branding our product in front of people. I think advertising is the one of the way that make good people in bad people this will happen through advertising. Advertising get product easily to customer.
(28)

Pankaj said:   8 years ago
According to me, an advertisement is a very necessary tool to thrive a company. Without advertisement a company can not acquent their product with the consumer. If someone is going to start a company he need to advertise what his company is going to introduce to the market. Nowadays advertisement is not confined till the television or street posters but one can advertise through social media, YouTube etc. So advertisement is not waste of source.
(24)

Komal said:   8 years ago
In my opinion, advertising is the waste of resource in the fast developing world, day to day busy schedule people don't have time to spend in watching advertisements in their television set rather than this they will go with the internet if they are in need to buy any product.

Wasting money and other resource while hiring expensive ambassadors or actors for advertisements all are waste.

This money can be in improving some more important sectors like education system, research sector, etc.
(42)

Dinakar said:   8 years ago
I am a marketing guy, This topic is related to performance marketing.

Advertising is a Waste of Resources.

Unfortunately, there are no proofs in terms of figures. At the same time, you need to understand is it a commodity or a brand with respect to advertisements.

Always a Brand takes the attention of the customer and the Branding happens through advertisements most of the times.

The negatives that are assumed as paying unnecessary is a mistake.

The fact is you are paying for the risk which is in the form of assurance.
(21)

Chris said:   8 years ago
I think it's a waste for the most part but only because society has developed more. - especially the internet. 30 years ago sure, how could you as a consumer easily access the information you need about a product, not very easily. For example, if I am looking at buying a new car from a dealership. Now, I can use the internet to see every car I can think of at the click of a button, and I can easily narrow down my options from there and using resources available online.

But if Volkswagen for example, is putting money into advertising their brand new car on the TV, or web pages, or billboards and so on then every car manufacturer has to do the same otherwise the exposure difference is too much and you get pushed out of the limelight and wave goodbye to your business. As a result, the price of EVERY car goes up in order to fund the advertising but the product you get is no better than it would be without. Even If just one does it, the others have to follow suit and we all lose out because of it regardless of who we buy from. From a private business perspective, it makes sense - if nobody else would do it as well. But remember this isn't just people from the same industry, if neither Honda or Nissan advertised cars, they would both suffer, some of that money would end up getting spent on holidays or something else. It also makes it much harder for new companies to develop as it's another huge up front cost they have to pay to get their name out there to the same level as the big boys, which helps keep the rich people rich.

Look at google too, people advertise via pay-per-click but if nobody did it then the organic results would simply be at the top instead. Google is complex now but it was incredibly useful even in its earlier, much simpler days. I could type "Acrylic Sheets" into google and its system of popularity would decide the rest - instead of who waves the most money at Google, which then increases the cost of the product.

And my last example, the latest Porsche 911 GT2 RS is still using the ancient rear engine layout of the 911 50 years ago, which is simply worse than a mid-engine for supercar purposes. They made the Cayman several years ago now, but limit its development significantly in order to keep the 911 as the top dog. Because it's iconic to their brand. In reality, this car should be a Porsche Cayman GT2 RS with a mid engine, it would be superior to its purpose, but they won't sell as many simply because it isn't called a 911.

From a purely logical point of view, it is really dumb for the most part. But it is kind of part and parcel of capitalism, and I can't see that going anywhere soon. In order for it to be reduced in a capitalistic society, there need to be new platforms made in order for new companies to gain exposure, for example, "cars. Com/cars. Gov" listing every registered car manufacturer and what kind of cars they make, which is the highest rated. A Neutral advertising platform if you like, designed to give consumers the idea of which they should choose to buy between X and Y, not just the owners of X screaming "Buy X because it's better" and Y doing the same. Everyone apart from the advertising industry wins.
(26)

Kinnera said:   8 years ago
According to me, Advertising is not a waste of resources. If a new product enters the market, we can easily aware of it through an advertisement. Every time we cannot go the market or store and we cannot know about each and every product or brand.

Through an advertisement, we will come to know the features of a particular product sitting at home. In today's world advertisement becomes an essential part of the business.

The outcome with an advertisement is spending huge money on advertisements is insane from a consumer point of view because the firms will charge the ad expenditure from the consumer itself. Also spending a lot of amount on brand ambassadors to promote the product makes the consumer to pay a higher price.

In this way, advertising has both pros and cons.
(15)


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