Current Affairs - Persons - Discussion

Zomato has partnered with Bollywood superstar Shah Rukh Khan as its new brand ambassador, building on his appearance in the company’s recent “Fuel Your Hustle” campaign. The collaboration aims to inspire people by linking food with the spirit of persistence, reflecting both Khan’s decades-long journey of hard work and Zomato’s mission to support every hustle. The association will be visible across television, digital, print, and outdoor media, ensuring nationwide reach. By aligning with Shah Rukh Khan’s influence and credibility, Zomato strengthens its emotional connection with consumers while promoting perseverance, ambition, and the importance of staying fueled for success.