Current Affairs - Persons - Discussion

Myntra has announced YouTube sensation Bhuvan Bam as its first digital brand ambassador to further engage with the brand's fashion-forward, and tech-savvy customers, starting this festive season. As part of this strategic association, Myntra and Bam will co-ideate and create content that effectively communicates the brand's Uber proposition in an innovative, highly-relatable, and entertaining manner that goes beyond the traditional forms of communication.