Current Affairs - Persons - Discussion

Bajaj Auto Ltd. has appointed Rakesh Sharma as its first Chief Commercial Officer (CCO). Rajiv Bajaj, Bajaj Auto MD, said that the post of CCO was created to complement the offices of the Executive Director (ED) and Chief Technology Officer (CTO) and informed all heads of departments to report to the CCO. He also said that the CCO would be responsible for product harmonisation leading to 'one world, one product' marketing synergies, creating 'one brand, one position,' customer focus resulting in 'one company, one quality' and corporate alignment facilitating 'one stakeholder, one message.