Current Affairs - International - Discussion

UNICEF and India Chapter of International Advertising Association (IAA) have entered into a partnership to support research on gender representation in advertisements in India based on evidence and real-time validation. This is based on the understanding that marketing plays a powerful role in shaping gender roles and perceptions and advertising is an important tool that can influence women and girl empowerment. The changing and evolving landscape of advertisements have a huge potential to promote gender-equitable practices, especially among young people.