Current Affairs - Business - Discussion

Muthoot FinCorp signed a title sponsorship agreement with the Board of Control for Cricket in India (BCCI) for international cricket matches organised by the board until March 2028. The deal is valued at up to Rs 150 crore, with a reported payout of up to Rs 4.3 crore per match. Muthoot FinCorp replaced IDFC First Bank, whose previous sponsorship cycle ended in August 2026. The earlier deal had a per-match payout of Rs 4.2 crore. The new agreement forms part of BCCI’s broader sponsorship portfolio for Indian home cricket, which also includes associate partnerships with Campa, SBI Life and ChatGPT.