Current Affairs - Business - Discussion

Skechers has appointed Mohammed Siraj, one of India’s leading fast bowlers, as its brand ambassador to expand its presence in the cricket footwear market. Known for his pace and consistency, Siraj has become a standout performer in both international cricket and the IPL. His inspiring journey and growing popularity among the youth make him an ideal fit for Skechers’ campaign, which aims to highlight performance-driven products at affordable prices. With this collaboration, Skechers seeks to strengthen its foothold in India’s cricketing landscape and position itself alongside global sportswear giants like Adidas, Puma, and Nike.