Current Affairs - Business - Discussion

Zomato has rebranded itself as "Eternal" to reflect its broader business scope beyond food delivery. The company now integrates four key verticals: Zomato (food delivery), Blinkit (quick commerce), District (live events), and Hyperpure (kitchen supplies). Founder Deepinder Goyal emphasized Blinkit's rapid growth as a major factor behind the rebranding. The move signifies Zomato’s strategic shift towards quick commerce and diversification, aligning with market trends and investor interests in expanding beyond traditional food delivery services.