Current Affairs - Business

BYD has marked its 11th year in India with an extended introductory price on the Atto 3 Dynamic, its latest battery-powered SUV. The model, priced at Rs 24.99 lakh ex-showroom, is available at the same price for the next six months, making it more accessible to potential buyers. The Atto 3 Dynamic, with a 49.92 kWh battery, offers a 468 km range and a 150 kWh DC fast charging option, providing a comprehensive electric vehicle solution. BYD's strategic pricing and product features aim to enhance its competitive edge in the Indian EV market while promoting sustainability and environmental benefits.

Ola, a dominant electric two-wheeler manufacturer, has launched a new e-motorcycle in India using its third-generation platform. The Gen 3 platform, designed on an 'Inside the Box' philosophy, promises cost-effectiveness, enhanced performance, and riding quality. The new motorcycle, featuring improved battery design and electronics integration, is expected to offer a superior ride experience. This move is part of Ola's strategy to diversify beyond two-wheelers and solidify its presence in the electric vehicle market.

Royal Enfield and C.L.A.W Global have joined forces to launch a groundbreaking motorcycle expedition, Unlimit, on August 15. The initiative, aimed at pushing the boundaries of human potential, combines adventure motorcycling with military special forces training. Participants will embark on a 7-day journey through the rugged Himalayan terrain, engaging in multi-adventure activities and survival techniques. This collaboration highlights the brand's commitment to resilience and empowerment, showcasing the enduring spirit of adventurers and the transformative power of teamwork and camaraderie.

Matrix Cellular has launched India’s first eSIM services, offering a seamless travel experience with no need for physical SIM cards. This eSIM, a software-based system embedded in devices, allows for easy activation of various cellular plans, reducing costs and simplifying connectivity for travellers. The global eSIM market is expected to reach 268 million users by 2028, driven by cost-effective international travel plans. Matrix Cellular aims to lead this market with its extensive global coverage and customer-focused plans, including unlimited data and 1GB of free international data on select plans.

Air India has partnered with Arrivia, enhancing its Flying Returns loyalty program, allowing members to earn Reward Points on cruise vacations with over 40 major cruise lines. Members earn points for spending on cruise bookings through flyingreturnsicruise.com, offering a wide range of cruise experiences. This collaboration aims to provide a seamless travel experience and reward points to customers who book cruises through Air India, further strengthening the airline's loyalty program.