Current Affairs - Banking - Discussion

IndusInd Bank launched its new Sonic Identity - MOGO, a musical logo, as a part of branding initiatives taken by the bank. The Sonic Identity has been introduced by IndusInd Bank to build its brand image through music and sound for brand experiences and audience connection. MOGO is a short, 4 note piece of 2-3 seconds. Surrounding this there is a longer (90 second piece) called the MOGOSCAPE. The sonic identity will be used in ATMs, net banking, mobile apps, TV, radio, social media etc. It has also introduced games and contests to attract users. It has also created a microsite to highlight the importance of sonic identity.