Current Affairs - Awards and Honours - Discussion

Shah Rukh Khan was appointed as the brand ambassador for Vodafone Idea (Vi) on September 3, 2026, as part of the company’s new rebranding initiative. The campaign marked the transition of the official logo from “V!” to “Vi” and introduced the new brand campaign titled “Vi badal raha hai... tayaar rahiye”. Vodafone Idea Limited was formed through the merger of Vodafone India and Idea Cellular and operates as a joint venture between the Aditya Birla Group and Vodafone Group. The company is headquartered in Mumbai and Gandhinagar and is one of India’s major telecommunications service providers.